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4 Fitness & Health Coaching Website Pages that Make Sales Easier

[vc_row][vc_column][vc_column_text css=”.vc_custom_1619192808789{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1619192770587{margin-bottom: 0px !important;}”]Your fitness & health coaching website pages are the hub where people first meet you. Over 9 years ago it was true that whether you had a brick-and-mortar business, an online business, you delivered to your clients (as I did in the 90s and early 2000s), people will first find you or next go to your website before they’ll pay you.

Your online presence matters. Today post-pandemic, that’s more important than ever. You can’t set it and forget it. Who hasn’t done that? Listen, I get it. I’ve got three websites, for my presence as a speaker, a fitness professionals business coach/consultant, and for my consumers, at Flipping 50 where I also offer the Flipping 50 Fitness Specialist certificate course.

And Sundays, are as good a day as any to review those sites. Maybe it’s not Sunday for you, so pick a day. Then review your site. 

4 Fitness & Health Coaching Website Pages You Need

There are 4 fitness & health coaching website pages that you absolutely need. They’ll make your fitness and health sales easier. You may at some point have multiples of each. But more isn’t better. When you have one thing you want your customer to do it’s easy to tell them that. Once you have more, you may overwhelm and confuse them with choices. A confused mind can’t make a decision. That decision they won’t make is to purchase.

Show and Tell

Not all of these pages need to be visible to the public from your navigation tab. There are reasons why you wouldn’t in some cases show all those pages. You’ll share some of these pages in posts and in emails but not just let people randomly visit them. You use these pages, to capture email addresses. You use those emails to share more information when it’s appropriate.

But here they are. I’ll dive into each one in detail.

  • Home page
    1. Clean, clear, call to action (one, not 7)
  • Lead page
    1. One action to take, why they should take it, how it will help solve a problem
    2. Opt in form
    3. Either a stunning image or a video (video always wins)
  • Sales page
    1. Complete with 12 parts that will make it convert better including:
    2. Headline
    3. Bullets
    4. S.
  • Blog page


Start Now

Make sense? If you’re overwhelmed, start where you are. Remember that functional is better than attractive and fancy. It’s so easy to invest in a “pretty” website that doesn’t function and confuses.

Your son or daughter can build you a basic website. Beyond that, start making money. When you have more to invest you can spend more. What you don’t see above is this… do you have a way to collect money? And do you make it easy for a customer who wants to work with you or apply to work with you to spend money? Now, when they’re looking at 11pm at night in their time zone?

Make it easy to buy

That moment of impulse is one you do not want to let go by.

If you don’t have a “shopping cart.” Have a simple way to book a session where you’ll collect the fee in person. Have a Venmo account you give them. Have a PayPal account. Have a way to let them do a transaction when they want to do it.


Fitness Business Support | Legal & Taxes Masterclass Bundle


Episodes you also might like:

Show up When You’re Not Selling Fitness Services

Always Let Them Know You Sell (without selling!)


Flipping 50 Fitness Specialist

Learn More About the Mastermind

Don’t Miss All the April Fitness Marketing & Selling 2021 streak! Starting with this episode on April 1:

It’s NOT “Do More,” Not Even in 2021.

You can find them all on iTunes or at[/vc_column_text][/vc_column][/vc_row]

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