Faster than an interval training workout I’m going to share 3 ways to increase your email opens (which increases the deliverability of future emails, which:
- Increases the chance that when you are promoting they’ll read it and register) and
- social engagement (no more crickets!)
… but first… I shared this earlier and I want you to attend for $1 as my guest but you have to hurry because it’s live and with leaders of the most respected health & wellness collaborative in the world.
And.. you can be my guest for next to nothing for this priceless experience.
The Health Business Growth conference is 3 days, live and virtual and you’ll find details here. (but register using my code below for the $1 rate!)
Just visit RIGHT HERE and enter the promo code MMVIP to get your ticket for just $1.
Tried Everything to Increase Your Email Opens?
If you know the value of email, you know you’ve got to:
- grow an email list from people who asked to be on it
- regularly nurture them so they open
- provide high value once they do open
so that you can tell and sell the right people to your program when you’re promoting.
So … here we go:
#1 Add [Recipe] in the subject line (or 5 or 3 or .. Easter..) because… no one ever had too many recipes apparently.
Make sure the recipe page where it sits, and it could be simply a blog for you, has social media share buttons on it.
#2 Add [Video] to the subject line and then of course, make the video about something they CARE deeply about. It could be making a recipe, doing an exercise, giving a short warm up or cool down.
#3 Link to those recipes and videos from your website. You don’t want to just drop the recipe into the email. You don’t want to link to a YouTube video (not even yours). These people are on your email list. Sending them back to your social media site is like sending them in circles. Your social strategy is to bring them to your email. From email you nurture them with deeper content they wanted from you and a “next step.”
Far too many fitness professionals are sending people in circles. Social to email to social again or into their freebie funnels again … so there’s just confusion, no reason to buy.
Why would you do that, right?
A confused mind never buys. Do you know what will happen? They’ll start asking you, “Who do you recommend that does that?” or “What protein powder to you recommend?” even if you carry one, because you’re simply confusing instead of giving them the answer.
Don’t be so afraid of selling and self-promotion that you promote everyone but you! If you like doing that? Then do that! Create a business where you are earning money as an affiliate promoting others who already have established businesses making 6 figures a month. Did you know you can do that? You can do it for us!
But… If you want to grow YOUR business, then this:
This April 7-9th, JJ and Karl (Mindshare’s CEO), are bringing together top experts to help health pros become the trusted authority at this year’s Health Business Growth Conference.
Tickets are $397 (and worth 10X that price!), but I’ve managed to score a few VIP Passes that can get a limited number of accredited health pros admission for just $1 (let’s call them my “Golden Tickets”).
Important Details… I have a few of these tickets to share. I’ve been a mastermind member for more than 5 years now… and I promise this is work 10x the regular rate.
But you don’t even have to pay it!
Just visit RIGHT HERE and enter the promo code MMVIP to get your ticket for just $1.
But you’ll need to hurry. The “$1 passes” are limited, and when my allocation is gone, you’ll have to pay the regular price.
Resources:
The Ultimate Freebie Book (to grow your email list): https://www.flippingfifty.com/irresistible-freebie-how-to/
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/