A New Fitness Business Model for Your Virtual Fitness Business

If you’re in a post-pandemic place of needing new life for your virtual fitness business, this may be inspiring. It’s no secret that building wealth includes multiple revenue streams. For instance, you may provide physical training or virtual coaching, but you add supplements to that, or you affiliate for products and services you use and trust. Maybe you also have speaking or consulting revenue. 

In this episode there’s a unique example of a virtual fitness business that you can apply to your brick and mortar or online business. None of us can provide all the answers all the time. And in fact some people have built their businesses entirely on not providing any answers themselves but relying on other experts to do it. 

If you struggle with self-promotion as many fitness and health coaches do, you have another reason to take a look at this virtual fitness business model. 

I’ll ask our guest about how this idea was born, draw some parallel examples for you, and together we’ll provide some hope and inspiration for ways to make your business thrive with very little expense to get started. 

Stay tuned until the end when I’m going to give you a little homework to get started. 

My Guest: 

Denise Stegall is the CEO and curator of Living Healthy List.com. She is also co-author of the best-selling book, The Successful Body.

As an inspirational thought leader, she is determined to provide her Living Healthy List readers with honest, reliable, research-backed information on health, wellness, personal development, and fun that they can use in real life.

Denise began her career with a bachelor’s degree in hotel, restaurant, and business management, focusing on nutrition.

She’s condensed 25 years of experience and study in nutrition, cooking, exercise, and coaching to help women find a happy, healthy lifestyle that works for them.

Her experience in cooking and nutrition delivers a unique perspective on what works (and doesn’t work) for most people. Her philosophy revolves around the foundation: Eat Real Food, Make Good Decisions, and Be Accountable.

Questions we answer in this episode: 

  • [04:20] I would describe what you do as a kind of curator for your audience of all the good things, a place where they can come for resources and references and direction in not just exercise but different aspects of health. Healthy Living List is kind of the Huffington Post of health for midlife women. Did I capture that?
  • [08:15] Talk a little about your business model and how it was born, how do you find and filter resources for your audience?
  • [09:27] Who “makes the cut” and who doesn’t? 
  • [11:10] Has this been a lucrative business for you? 
  • [12:07] How long have you been doing this and what’s the current size of your audience/email list? 
  • [14:37] What’s been the best way for you to grow your email list (always a goal for businesses, especially those just getting started)?
  • [19:37] Can you explain how the health and wellness experts fit into LHL. What is their role?

Your homework is easy. To start, all you need to do is create a list. Come up with at least 5 things you use, love, and swear by for your own definition of a healthy lifestyle. Keep going to 10 if you can. Are any of those products created by companies who offer affiliate programs. Is the affiliate commission worthwhile, meaning if you promote and use the “real estate” of your emails and social media posts to promote, can you make a significant enough profit from doing so? And… feel good about it too? 

By the way, I share plenty of things just because they’re good… for my audience, for the planet, and don’t make a penny. When people are asking you….” what do you use?”  or “what do you think of XXX?” you know you have some influence and you can use it to help yourself and your audience. 

For the full Flipping 50 episode click here (https://www.flippingfifty.com/healthy-lifestyle/

Connect with Denise:


She’s Social: 

Linktree: https://linktr.ee/livinghealthylist

Facebook: https://www.facebook.com/denise.stegall.18 


Resources Mentioned in this Episode: 

Marketing to Women Copywriting Course:


Other Episodes You May Like:

Two Big Fitness Marketing Mistakes Post Pandemic | Episode #278

How to Use Research as Your Fitness Marketing Secret Weapon


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