I have learned what I’m about to teach you so many times the absolute hardest way possible. I’ve proven to myself that it doesn’t work the other way.
Statistics have shown me, proven it to me, and yet nothing… NOTHING… is a better lesson than a painful one.
You can have 4 or 5 projects to do, but some are highest priority.
Let’s say you juggle all of them for a month, doing a little and making a little progress – or getting some of them done but not with great quality. You’re just checking the box off on posting social media, for instance. You don’t really know what you’re doing or how to use your insights or call to action.
Then none of the things you’ll do in a month change your revenue.
If you’re in charge of revenue that’s a problem.
How to Prioritize by Numbers
If you instead have a project that once created is going to earn you $997 every time you selling and you’re going to sell 10 of them a week… it becomes obvious you should spend 100% of your time on getting that finished, right?
If you don’t know how to create an offer that is irresistible for your customers, you should spend time learning it, creating one, practicing presenting it. Because if you present an offer that is between $2500 and $7500 for a “best year” package and you sell 10 of those over Black Friday specials and New Year sales time, you can significantly add to your bottom line. Should you spend time on that?
Structure Creates Freedom
This system lets you evaluate ideas, realities, risks, and probabilities. You can do the projects yourself, delegate them, ditch them or work with your team on them. Some things you’ll want to shelf and look at again later to see if it is a good time.
Step-by-Step Prioritizing time to build your fitness business
Here’s how it works. If you imagine you’ve got five projects that could take your time today.
- You want to create a course.
- You want to create a new training package for one-on-one clients.
- You want to develop a new presentation. (To apply to speak at conferences or to speak to groups of your target market) and then use it to pitch the media and local or national groups – today it doesn’t matter).
- You have a video blog to create.
- You have social media posts to schedule for the week.
If you created the course, you’d never get the social media posts done. If you do the social media and video blog (vlog) you never get the course, presentation or new training package done. And then you do it all over again weekly. Your time between sessions and meetings is so little you can’t do it all.
How do you decide what to do first? You write down… because if you put it on paper… and by write, I don’t mean you actually do it in pencil but I do find that works best for me. A keyboard also works.
You ask these questions:
What impact this will have on your business?
How much revenue will it bring in, by when?
How much will it cost? When will the expense occur?
What is the benefit to doing it? For instance, if you’ve got creating a video, blog or podcast on your list. It is the place where you have an opt ins, where you boost content and gain email subscribers. It provides social proof by giving your current social media channel a highlight, increasing views, letting prospects get to know you.
How much time will it take? To start, on an ongoing basis.
Whose time will it take? (there’s your cost… how much is your time worth – and that’s not zero or how much will you have to pay someone to do your podcast set up, editing, show notes – $100 per episode?)
Let’s say you’re creating a course. You can do that in a weekend if you’re recording. The editing will take another day or more. Adding the pieces to a website or uploading to thinkific or kajabi, will take half a day, creating a product, writing the copy, will be tasks you want to consider.
Even in doing the project analysis for time, cost, benefit, risk, you will be advancing that project by asking key questions. You’ll be determining how much of the project you can and want to do and what you need to hire.
Don’t Forget Personal Relationships
While you’re doing your business on a spread sheet, don’t forget your personal relationships. This one doesn’t cost you money, but it does cost you if you want it and you don’t delegate your own time and energy to it.
I’ve been on the other end of the phone and heard, “Do you know how many employees I have? Do you know how many times my phone rings?”
Answer: I know there’s only one me. There’s only one me and you. Or there was. I’ve been multitasked. A project never done, never full attention. You know the absolute difference once you’ve been the one, right?
Ready to build a business with staying power in any kind of times? Save your spot.
This podcast and the coaching & consulting I do is about creating both the life and the business you love. You want freedom as much as you want revenue, and many people honestly would trade money for freedom if they’ve created businesses that painted them into a corner.
You can build both at the same time. You’ll have to make tradeoffs but if you look up and you don’t have a relationship and want one, look at what was on that yellow legal pad of notes every day and what wasn’t.
Really No Time to Build Your Fitness Business?
Do you really have no time to build your fitness business? Or are you chasing after the things that keep you busy, make you feel productive, instead of actually finishing things that matter?
What things can you delegate to someone else and what have to be you?
Immediate impact once finished come first.
It’s the glass ball vs rubber ball analogy. Some things will never be done. But some things can’t wait until some day to be nurtured. So, when you’re evaluating cost, evaluate all costs. Relationships, money, and what fills you up most. You may decide it’s a sense of accomplishment that fills a void in you, or you may decide it’s a relationship. There’s no right or wrong answer but getting it down on paper will tell you so you can see it very clearly. Life is short. You can spend the time you have to do only the most important things.
Time to Build Your Fitness Business By the Numbers
If you, for instance create that course, then it’s done. Of course, you’ve got to market it forever, but you can’t, and you can’t earn a cent until at least the concept of it is finished. I by the way, highly recommend creating and marketing the course before you build it. The course you imagine someone needs is not necessarily the course anyone wants. You could waste time money and energy if you don’t create it with the money already earned and listening to exactly what they’re willing to pay for.
The impact of getting that social media posting done this week? Could be big… but if it’s not bringing in revenue then you’ll do better delegating that with specific systems someone else can follow using your style guide (I’ll link to it in the show notes). Once you have the course done your social media posts can then tease exactly what your clients should know, feel and do for you.
I talk about systems in The Health and Fitness Professionals Guide to Social Media Marketing (published by Healthy Learning). As much as you might think a social media book is outdated by the time it’s written – as I told my publisher before I agreed to write it – it’s really a book about your entire marketing system. And it’s never been more needed today.
If you feel like you’re just throwing up posts to keep up or copy and you don’t have a system and strategy? Pick it up. Start connecting revenue with social activity.
Fitnessmarkeringmastery dot com/priorities