Everyday Business Priorities for Health & Fitness Professionals
Marketing health is no small task. It’s the biggest part of running a business. Often, a year (or less) into deciding they want to be a health or fitness pro, some of the best pros realize that the training, coaching, and movement they love doesn’t matter or take up the majority of their time. It’s
I Hate Exercise | Psychology Health & Fitness Pros Need to Know
Why the psychology for health & fitness professionals today? You love exercise and you crave it… and most of your clients don’t. We’re often so far from clueless or from understanding what that feels like to be awkward, uncomfortable, and feel out of place we can’t relate. We’ve got to earn and learn our empathy.
How to Be (and Not) Be a Podcast Guest | Coaches
How to be and how not to be a podcast guest if you want to get booked on a podcast or podcasts and you want to be a favorite guest making those look good and love having you and you want to get asked back for use it, that podcast episode as leverage to get
5 Biggest Mistakes in Training Women in Menopause
Training women in menopause is an honor. They don’t trust easily. They have been around the block. It’s not their first rodeo. And it comes with an opportunity and responsibility. The opportunity is that this woman influences 3 generations. The responsibility is, screw this up and you can change her future for the worse. Muscle,
How to Reverse Engineer a Fitness Funnel That Converts
You’ve got to be able to create a fitness funnel that converts no matter who you are. This podcast is all about it. And it’s in answer to all of the scurry, the flurry, and the nonsense going on around social media. I see fitness pros and health coaches posting daily with very little growth
Yes, Your Clients Can Use Health Savings Accounts for Personal Training
Hallelujah! Right? Clients can use health savings accounts for personal training. As long as you meet the requirements for their medical based training and maintain it, the time is finally here. This episode is a special fitness & health coach only podcast and I’ll link to the one announcing to my Flipping 50 audience at
How To Do Over 10k Personal Training Sessions in 6 Months
10k personal training sessions in 6 months? Do you want to know? or Hard pass? In my 38 years of full time fitness industry experience, I can include a 6 and a half year period of time as personal training director for a multisite fitness center with over 20 personal trainers. During that time our
From Antiaging to Anti Ageism in Fitness: Flipping the Switch
Could you fill more programs and help more people by moving from antiaging to anti ageism in fitness promotions? What if the answer to more inclusivity and diversity isn’t focused on turning back the clock but it’s embracing the now. While it sounds good and I think most of us would agree we do that,
What Would You Do If You Were Starting Over? Female Fitness Leader Responds
Need a little boost starting or starting over? In case you hadn’t noticed, the fitness industry is well-represented by female leaders. From IDEA, SCW, FitnessFest, Canfitpro, AFAA, and so many more internationally leading continuing education and enhancement of the fitness industry through positive messages. Here in this episode is Sara Kooperman, who’s bio is going