The Voice for Fitness Professionals Podcast

This post is the annual countdown of the best fitness business podcasts of 2018 from Fitnessmarketingmastery.com/bestof2018 They’re the most downloaded, most listened to, commented on of the past 12 months.

List from the links here at fitnessmarketingmastery.com where you can also access the show notes and resources mentioned in the show. You can also subscribe to the podcast in iTunes to hear them all conveniently every week.

#10

Using Lab Tests and Nutrition Coaching to Grow Your Business 12/11/17

#9

Planning Content That Fills Your Fitness Programs 1/27/18

#8

5 Quick Ways to Buff Your Fitness Brand 2/20/18

#7

7 Professional Secrets of Personal Training 5/29/18

[with a free workbook]

#6

How to Get More Personal Training Clients 6/11/18

#5

Two American Council on Exercise Fitness Professionals 7/15/18

#4

How to Choose Your Next Fitness Conference 9/19/18

#3

4 Ways to Get More Fitness Clients Faster 11/19/18

#2

Annual Planning Steps for Your Personal Training Business 12/11/18

#1

The Best Way to a Lucrative Fitness Career 12/2/18

There you have it, the best fitness business podcasts of 2018.

What’s coming up in 2019?

Fitness Business Book Club

We’re doing a book club. Every month we’ll review a new book and essentially give you the cliff notes on it. So you can either decide it’s a must read, or we’ll save you the time and give you the highlights and takeaways.

My co-host for the book reviews has been an operating manager and owner in sometimes up to six fitness centers a day, running meetings, interviewing, hiring, designing facilities, and making fitness businesses profitable for 40 years. You’ll hear both our sides of the books and how you can use them for your own benefit no matter what role you have in your business success.

Fitness Business for the Over 50 Market

I’m also going to dive into more content surrounding how to help your adults over 50 and grow your business in doing so. I’ll be talking about hormones, lab testing for DNA, micronutrients, as well as hormones, and how you can be a part of the future of fitness and health coaching that will change the way you personal train.

Fitness Business Marketing

And as always I’ll be sharing best practices with you about improving your marketing success so you can grow your business with social media, email marketing, new revenue streams, and simple business tricks that can leverage your knowledge and skills.

2019 is going to be bright. If you’re listening to this at the end of 2018, I’ll see you next year! You have an incredible opportunity to make a difference and create a life and a business you love. I’d be honored if you join me right back here as we roll out the best fitness business podcasts of 2019.

Have you ever wondered about coaching for personal trainers so you could accelerate your business?

Similar to coaching your fitness clients, coaching for personal trainers is an investment in faster growth than you can make on your own with a plan that accidental success won’t give you.

What’s accidental success? The handful of clients that find you, the clients you’re given because someone else left or stopped training and you just happened to be in the right spot at the right time – that’s accidental success. Unless you make something of it and renew, get referrals, and begin to attract on your own, you have no business model that is sustainable.

You need the answer to this question:

Where will your next fitness client come from?

You have to have a predictable way to attract a predictable number of leads, that you can predict a specific percentage will become customers. If you don’t have a lead-generating vehicle in your business, you may not have a business. You may have a hobby that ebbs and flows without predictable revenue. That my friend, is not a business. Try it with your light company, mortgage, or kid’s pediatrician or college education. You are going to have to pay them on time.

So this episode is all about coaching for personal trainers, the very very basics of who you need to be in order to attract clients. You’ve got to have behind-the-scenes pieces in place. If you don’t know who you are and “why you” you surely aren’t going to convince a client of that.

My Guest is Personal Trainer and Health Coach, Carrie Leonardini

We began with remodeling Carrie’s introduction. The bio she sent me needed polish! Carrie is articulate, experienced, and confident  – all qualities that her target clients would find attractive. She also likes to have fun and use humor. This introduction she gave me failed to tell her audience anything like that.

As she has gotten older she has delved deeper into learning and growing in the knowledge of what it means to be healthy and fit and she loves seeing not only the transformation in herself but in her clients as well.

As a Personal Trainer and Heath Coach, Carrie is passionate about educating and encouraging women to take back their strength, health and empowerment. She has a whole body approach that encompasses mindset, fitness and foundational health. She’s a mom of 2 and currently resides in Northern California and is working to reach as many women as she can to help them achieve a life of health, wellness and vitality.

So…

#1 thing I would love to unpack with Carrie… is how to write an amazing BIO.

Something that attracts your audience –  your ideal customer – we refer to as your avatar.

Don’t use words that don’t mean anything. “older” “what it means to be healthy and fit”

Don’t waste a word.

Build credibility –

• Years with experience 12 years
• Certified Personal Trainer
• Health Coach

Build authority –

• Published on women’s

Build rapport – use the power of three

• Have a quirky sense of humor
• Snorts she doesn’t laugh
• Sense of fun
• Reading personal development
• Being outdoors
• Learning

If working with moms between 34 and 50 years old is your target then be sure you’re talking to them like you’d talk to a girlfriend on the phone.

Describe them as if you were describing your best friend. You should know them better than anyone.

Committed, Dedicated, Receptive

Mobility, Weight Loss, Feeling

How do they want to feel?

How do they feel now? Frustrated, fearful, discouraged, ready for change

Make yourself distinct not generic. Make someone listening know in seconds if they would want to have coffee with you or not.

Say something! (Say everything in a way no else can say it).

SHOW DON’T TELL

Tell me if you have a sense of humor by showing it. Don’t say “I have a sense of humor” show me in a humorous introduction that makes me smile!

Tell me if you’re a geeky science girl.

Tell me if you are in the boat rowing with me.

Tell me you have personal method or step-by-step program.

For instance…. I’m a triathlete. But that might alienate me from women I want to help. So I tell a triathlon training story about having snot from ear-to-ear and being allergic to the chlorine in the pool I swim in and more. I laugh at myself and paint an anything-but-glamorous or sexy image of myself. I use an introduction that says I now swim in paperwork, ride the desk, and run my own business for the last five years far more than I do any endurance training. So all those women sitting behind a computer all day know I get them and I am not exercising all day.

Top 3 Questions Carrie asked me for this coaching for personal trainers session:

1. How to reach potential clients the best when you work independently and don’t have a brick and mortar place to hang your hat?

That’s an opportunity not something holding you back.

Everyone is looking on line FIRST.

Get content out there – videos and blogs.

Know what problems you overcome for clients that a brick and mortar business can’t.

2. Which in your experience has been your best avenue to generate clients? Video, blog, in person, networking, podcasting….and where should someone who is only a year or two into their business start?

ASK.

Literally ASK for the business. Think of three people you need to contact and do it. Today.

Passive marketing that’s always there is something you have to do… but it’s not going to bring you business.

Pick up the phone and call at least one person you know you can help every single day.

3. Knowing what to focus on each day in your business that moves the needle forward so over time you have the domino affect from your consistent habits/practices.

ASKING a prospect to become a client every day.

Get out of discomfort.

Fill yourself up to the point you can work on more passive streams of revenue right now. So gradually you can create a lifestyle and work schedule you want.

Look for speaking gigs every day.

Carrie also added this to me in our correspondence before we recorded this episode:

Writing is not my gift

Here’s the coaching for personal trainers tips I have for you if you’re thinking the same. Stop saying it.

You have to write.

You have to stop telling yourself anything negative about writing.

• Talk it and transcribe it if you don’t write well.
• Read Stephen King’s book on writing.
• Start getting better.

Connect with Carrie:

Facebook.com/takeyoursheback

Interested in coaching for personal trainers or health coaches for yourself?

Connect with Debra via:

Fitnessmarketingmastery.com

Looking to attract women between 45-65? The Flipping 50 Specialist offers a certificate program PLUS templates and tools for your business and support marketing and positioning you as the expert. Coaching for personal trainers and health coaches is a significant part of the Advanced Specialist program.

Personal training clients don’t tell you everything. But if they could, this podcast might describe it best.

Allan Misner was your client. At one time he topped the scales at 250. He’d tried and failed many times. Today, he is a National Academy of Sports Medicine (NASM) Certified Personal Trainer and a Functional Aging Institute (FAI) Certified Functional Aging Specialist. He is the creator of the thriving 40+ Fitness Community, providing one-on-one and group fitness coaching, nutritional guidance, and personal training for clients over the age of 40.

I asked Allan for insight only someone who has been that client and now creates solutions for them could know.

Insights from this episode:

1. Know that: Anyone asking for help is being incredibly vulnerable and you want to respect that. You haven’t heard it before from that client even if you’ve heard it before.
2. Learn their language and use it.

If they use slang, you use slang. If they’re more proper, you be more proper. Your personal training clients are each different. You may have a method but it only works if you can relate to them.

3. Be able to justify every exercise that you recommend.

You should have  a reason why they do every move that is tied to their ultimate goal. Why are you having them sit or stand? Why are you having them do it on a machine or using free weights? Why standing on an unstable surface?

4. Get them in an area where they are comfortable.

When they’re feeling vulnerable they aren’t feeling safe with you. Who wants to return to a place they don’t feel safe over and over again? Your personal training clients give you their trust, for a short time, and you can earn it for longer.

5. Explain why they’re doing the things they’re doing.

They (as well as you) need to know. When they can connect the dots between where they are and where they want to go and the steps you’re giving them being the solution to closing the gap your personal training clients will keep coming back and stay motivated.

6. Be interested AND interesting.

Show interest in them. You are a part of their lives. For you it may seem like one of dozens of clients. But for them you are their only personal trainer. They want a connection with you that feels like a friend or family. It’s possible to do that without breaching professional boundaries.

“Conversational is the new professional.”

7. Be one of the five people they most want in their lives.

Be one of them that lifts them up. In your personal training clients lives you are in a unique place of influence. Where else can you leave every single customer feeling better when they walk out the door than when they walk in.

8. Have fun.

When you’re having fun your personal training clients have fun. That’s something we all want to rinse and repeat.

Allan’s new book: The Wellness Roadmap

Available at Amazon in hardbound, paperback, ebook, or audiobook.

40plusfitnesspodcast.com/flipping

Social Media:

Facebook: https://www.facebook.com/40plusfitnesspodcast/

Twitter: @40plusFitnessPodcast

Got that annual planning done?

What do you wish was different right now – so you can change what you’re doing and not repeat this same situation next year? That’s the subject of this podcast and you can get the worksheet to help you get started, or re-evaluate your plan for 2019.

1. What should you be doing more of?

What do you love doing in your business? (What are you going to spend more time doing in 2019?) Your annual planning should definitely help you there.

2. What should you be doing less of?

What do you hate doing in your business? (What do you need to/or want to stop doing as soon as you can?) You’ve both got to give up things you don’t like, and potentially some you do when you’re annual planning because there are things that ONLY you can do and you want to leave yourself some time to do them well.

3. Use your numbers during annual planning (so you’re planning to be successful)!

What earned you the most money? What bombed?  Do you need to revamp the program or is it the marketing? Your revenue – your expenses = your total net (before taxes).

For me this is an eye opener every time I do it. Some of those little projects I’ve created I’ve forgotten about promoting. So no surprise that they didn’t do well, except, it is a surprise. When you’re so busy that you forget to promote something? Clearly something needs to go!

4. How much do you want to make in 2019?

See a clear vision for how that’s going to change your life or your family’s life. What will it make you able to do more or less of? How will it ease burden change your family dynamics?

5. How are you going to make money in 2019?

What are the big things you’re going to promote?

If you’re listing things that you sold this year and the revenue you want to earn isn’t what you did earn, then you’ve got to decide if you’re going to promote the same programs more, increase your rates, or create more programs.

Just a hint – a lot of fitness experts create create, create, create,  but fail to promote enough consistently to get those programs off the ground. More programs might be more confusion for your customers. Create ONE awesome program and promote it like crazy! First. Then build a “what’s next” program.

This is one area where even though I do promote and I’m on top of the need to market, I need help actually doing the marketing. I dream about a working vacation so I can just focus on doing nothing but creating promotions for a week. Sick, right? When really I should hire someone who is doing this on a weekly basis.

6. When are you going to promote them(those money makers)? (When do programs launch? When do you start the promo period?) Add these to the calendar. They are hard dates that have to happen.

7. What are you going to let go of? Most likely there’s something whether it’s an idea, thoughts about yourself, or it’s actions that you can’t do any longer if you’re going to rise up.

8. Who do you need to be?

What kinds of self-care do you need to be doing? What kind of standards do you need to have? If you see yourself as someone earning a million dollars, how do you need to be every day to do that? Start waking up as that person as soon as possible.

P.S. Download the worksheet here. 

A lucrative fitness career is not based on a degree (or another one) or a certification (or six more). It’s not about luck.

It’s about risk.

About 35 years ago I told my parents I was changing my major from graphic design (they understood) to physical education (no one really understood yet).

About 30 years ago my step dad asked me, “just what is it you’re majoring in?” while I was in grad school, studying exercise and sport psychology. Again, he hadn’t a clue about what I was doing in school or about how it was going to help me once out of school (and off the payroll)!

I talked recently with Sara Kooperman of Sara’s City Workout. She mentioned what it was like – around the same time – telling her parents she was going to open a gym and teach aerobics … with a law degree.

That’s a risk.

It was then for sure! There weren’t fitness businesses on every block or hundreds of thousands online yet. It wasn’t common knowledge that we all need to exercise. Today if you’re a high school student who wants to be a personal trainer no one looks at you like you just said you want to work long hours and be broke. If you’re 50 or 60 and decide you want to switch careers and be a health coach or trainer people will think it’s cool not that you’ve lost it!

Still it might feel risky. A lucrative fitness career doesn’t just come automatically with a degree or a certification or because you personally look fit.

Creating every new project elevates the game so the nervous feelings or insecurities you feel are a part of your success not signs of failure.

Random Conversations

Someone just two days ago said hello to me in the women’s locker room at Rally sport where I personal train and train personally. She recognized me and asked me to remind her my name. We were literally 10 feet from the steam room where we met the very first Saturday I was at Rally. Exactly 16 hours after I drove into Boulder.

She said, “you made it.”

I said excuse me?

She said,I wouldn’t want to be moving into Boulder in these times. It’s a tough town. It’s expensive.

I was quiet. I didn’t know what to say.

But I was thinking.

There wasn’t a choice. I didn’t have a choice. I never thought it wasn’t going to work out. It hadn’t crossed my mind there was another option but to do it.

Don’t think I didn’t consider other things, but for other reasons. There were other opportunities, not alternatives because of a dead end.

Had I not HAD to take risks and make things happen I don’t know what would have happened.

I think… less. Just less.

I would have been comfortable. I would have been FINE. And by that I do mean the acronym. Fucked Up Insecure Neurotic and Emotionally disturbed.

I would have gotten resentful and small instead of growing so much more. I would have missed moments that changed my life and others around me forever.

There were hard things. Incredibly hard things. But nothing about my life will be the same because of them no small things will matter the way they once did. I see people better.

Weasel words that get in the way of a lucrative fitness career

If you’re giving yourself an out, a possibility that it won’t work here’s how that shows up:

You say,“try it.”

You’re going to try it.

As opposed to you’re going to do it.

You won’t come up with the best answer right away. You may have to try different things… different headlines, different images in your marketing, different sales scripts even different exercises in a session, but that should feel like a strategic testing process.

That’s just part of the steps anyone goes through to define the right answer to a new problem.

You don’t have to.

You have a spouse who’s really the breadwinner. You are just doing this because you love it. You’d do it even if no one paid you.

You may think these are good things, even be proud of them. Yet, they hold you back.

Invest in something (yourself for one). Take a risk. You’re not really reaching potential until you create something. Be an answer to a problem.

I didn’t have a choice. I sure didn’t imagine putting my house on the market, moving two states away, living in a relative’s lower level bedroom, and folding towels at the front desk as life goals for my 50th year on the planet.

Do You Give Yourself an Out?
But the alternative was non-existent. I didn’t want to have a “job” or stay in the same small (-minded or otherwise) business or town. Taking a risk was far better than the safe alternatives that were making me nauseas.

You need to get there.

If you’re not uncomfortable you’re not growing, not much.

If you’re lying to anyone else you’re really lying to yourself.

You can have a lucrative fitness career that isn’t just a “job” or a hobby you do when you’re not doing what’s really important, or safe, for you.

You do have to take a risk to get there.

I encourage you to ask some tough questions of yourself. How safe is your current fitness career status right now? How much risk are you taking?

Ask the Hard Questions
Do you love where you are or do you wish you had a more lucrative fitness career that was also more fulfilling?

What are you going to do about it?

If you’re just starting out, how willing are you to take a risk? Are you looking for that safe position working for someone else with insurance so you’re fed clients? But might be also tempted to complain that they’re taking all the profits? How ironic that the business willing to take the risks should also take the biggest profits?

It’s not an accident. No one is really out to take advantage of you. Even you don’t believe that. Businesses that stay in business take care of everyone. There is opportunity for you to do well and have a lucrative fitness career. There’s never been a better time to be in fitness. But the competition is growing. You want to be better and heard above the noise.

You don’t want to be another choice. You want to be the choice.

Want to talk?

P.S. If you’re thinking, I don’t want a lucrative fitness career, I just want to help people. That’s noble. But nothing will empower you to help more people than having a lucrative fitness career. They’re not mutually exclusive. They actually have to co-exist.

Links to resources: 

Fitness Careers You Haven’t Considered

Flipping 50 Specialist

Is it time for you to write a fitness book?

How would you like to charge more for services?

Or get more media exposure?

And have an easy NOT sleazy way to attract customers who really want your services?

My guest today has the answers to how to do all three of those. Oh, and by the way, there are way more than three reasons to write your fitness book. Bonus! So if you’re ready for free publicity, more traffic looking for YOU, and a quick easy solution to setting yourself apart, listen here!

Write a Book or Market Your Book?

If you’ve already got a book don’t click away just yet. Are you promoting it in a way that gets you crazy good results? Has it really elevated your business? When you write a book that’s what you want, right? If you published it but it’s not working like a little soldier bringing you business every day effortlessly, this is for you too!

Melanie launched owned and operated 2 independent TV stations in Houston and Dallas Texas and has a background in Media, Marketing, Public Relations and Advertising. In addition, to creating and developing successful businesses she has created award winner advertising campaigns.

Here are the questions we answer on today’s episode:

1. Ask about my background and went from TV to publishing
2. Why should every business owner/ speaker/consultant have a fitness book
3. Best ways to write a fitness book
4. Most important things to include in your book.
5. How long does it take to write a book?

We also talked about obstacles to writing so you can get over these hurdles:

• I have no time to write a fitness book!
• I’m not a good writer

Don’t miss the 10x10x3 Formula so you can write fast, easy, information customers want:

• 10 Most FAQs
• 10 SAQs
• 3 stories to each question

It’s Easier (and more Important) Than You Think

Awesome Tools: OTTER will transcribe your book if you record it.

Your book:

The one asset that can work harder for you than anything else you can do.

Fastest Way to Credibility

Why do you want to write a fitness book? Here’s why:

• Credibility
• Raise rates (you’re now the expert)
• Foot in the door when you otherwise can’t get a response

You want someone to pick up your book so here’s what makes a Good Book cover:

• Contrast
• Keep it simple
• Bold colors
• Font is legible
• Be clear not clever
• Key word loaded

Connect with Melanie:

www.EliteOnlinePublishing.com 

amazon.com/author/melaniejohnson 

Thanks for leaving a rating in iTunes!

1. Click here
2. Click “view in iTunes”
3. Click on “ratings and reviews”
4. Leave your 5-star rating and comment
5. Know that I SO appreciate it!

IF the challenge you have is NOT, do you want to write the book or ideas to grow your business, but the accountability to stay focused when you’ve got 10 fires to put out every day, connect with me and let’s talk about how 90 days and 12 weeks of a solid, action list can get @*#! done in your business.

4 Ways to More Fitness Clients Faster

Even during the holidays

1. Know who’s already looking for help.

This is what we call the low-hanging fruit for sure. When you want fast clients to fill your week you need to target those people who want it now. The fast track to more fitness clients is fitness seekers not couch potatoes.  You can always add those who need more education or more time to make decisions but they don’t help you grow fast.

2. Meet them where they are.

They are on line. Know you’re demographic (please, don’t say everybody). Then find out where they get their recipes, find workout ideas, where they connect with friends, or if they love to binge watch IGTV.

3. Give them a quick win right now.

You get more fitness clients by giving more fitness tips they love. They will come back for more. To do this you have to know your audience. Is your ideal client fed up with every WOD featuring burpees she can’t do or hates? Is she in constant knee pain and wants to exercise and feel better but limited by painful movement? When you nail your ideal customer’s problem you know what she’s asking Google or YouTube and you can create an answer.

What you can’t give in this moment is your philosophy. No one wants to tune in to read a blog that’s preaching at her. If you aren’t thinking about ONE customer you are talking to then you’re talking to no one when you write a blog or create a video.

To get more fitness clients you’ve got to be empathizing, using words she uses and making a connection.

4. Tell them what to do next.

When you’ve done all the first three steps don’t leave them hanging! Once you’ve created 3 alternatives to burpees or 4 ways to relieve arthritis pain and move comfortably, then be sure you tell them what to do next! That’s called call-to-action and you think it’s silly but people need to be told exactly, don’t mince words, what to do.

Click here for my next video

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Be specific and tell them what to expect. How will it be delivered? How soon will it arrive?

Fitness careers are so attractive. What other environment could be as positive? Every day clients come to you and leave in a BETTER mood!

Yet, fitness careers like any other profession can wear on you.

Motivation for consistently doing the things other people won’t do (a simple secret to getting ahead) at times when other people won’t do them can wain if you can’t see how some of those less than “fun” tasks directly reward you or your business.

Social media is such a black hole! It’s a perfect example of where we may need to drag ourselves out of bed in the morning to do a task that feels potentially useless! And if you’re lost in the weeds knowing how posting is helping you attract leads that become customers, it’s easy to get discouraged!

Fitness careers, whether personal training, owning or managing a business (or all of the above), are so like exercise for our clients and members. If you don’t clearly see how what you do is helping you get where you want to go…it’s hard to be “motivated” or even committed (which is much more important).

The answer for us in the fitness industry has been in part measuring, followed by communicating the WHY of steps you give a client. We measure body composition, flexibility, strength for them.

Motivation from Measurement

What are you measuring to help you connect your actions to results?

When I share social media strategy with fitness professionals, I don’t go too deep into the social media weeds. We don’t have to. The most valuable thing you can do is establish a system and do it consistently. From that you can directly measure the success of your actions.

You can then adjust a variable and try it again. Each time you get better and your strategy improves.

Fitness careers require wearing a lot of hats. Yesteryear they were giving tours, answering phones, education, booking literally in real time and space. They haven’t changed so much as we’ve moved into digital space options. You may still be doing the marketing yourself. It’s important that you know what numbers are the ideal numbers to track!

Hint: It’s NOT your number of fans and followers. It’s not even likes on posts. There are more important numbers.

When you can see how you monetize your actions, you’ll be so much more committed to doing those actions.

Fitness careers are rewarding. They also require components that are work and are not always things you love. While you’re doing them, before you hire and delegate, create a system of actions – tracking – assessing – tweaking and testing new actions.

Https://www.fitnessmarketingmastery.com

Resource:

(Also available at Amazon)

Do your clients suffer from emotional eating?

Do they cancel or seem non-compliant and fail to get results?

Do you think they just lack willpower or discipline? And… do you wish you had tools to help them??

You’re in the right place today. My guest and weight loss expert Tricia Nelson lost fifty pounds by identifying and healing the underlying causes of her emotional eating.

Tricia has spent nearly thirty years researching the hidden causes of the addictive personality. Tricia is an Emotional Eating Expert and author of the #1 bestselling book, Heal Your Hunger, 7 Simple Steps to End Emotional EatingNow. She is also the host of the popular podcast, The Heal Your Hunger Show. A highly regarded speaker and coach, Tricia has been featured on NBC, CBS, KTLA, FOX and Discovery Health.

Questions we cover about emotional eating in this episode:

1. What is your journey with emotional eating and how did it lead you to start Heal Your Hunger?
2. How do you know if your client is an emotional eater or a food addict?
3. Why do you think it is that 98% of all diets fail?
4. What causes emotional eating and binge eating behavior?
5. Is there more to emotional eating than eating too much and eating for emotional reasons?
6. Do you have any tips to help clients differentiate between emotional and physical hunger?
7. What are three things you recommend a person do to end emotional eating now?

You will learn in this episode:

• Why “comfort foods” are so comforting
• Why 98% of all diets fails
• How to help your clients differentiate between physical and emotional hunger
• 3 Hidden causes of emotional eating and how to heal them
• How to stop obsessive food thoughts
• The #1 weight loss mistake clients should never make
• How to manage stress before it drives your clients to the kitchen

Get Tricia’s Free NOW!

5 Things Your Weight Loss Clients Are Afraid to Tell You and

Why It’s Costing You Business

How can you hire the right person every time?

If you’ve ever hired the wrong person, or struggled to even find a few solid candidates to interview, then this is your episode. If you’re going it solo, a part of a team, you’re on Main street, deliver services, or you’re online definitely take a listen to this podcast.

I recently had this conversation with my best friend who has more than 35 years of experience hiring and between the two of us we’ve been hiring, training, firing or being quit for a hundred years! Yikes!

We both agreed this is still one of the hardest things to get right.

So if you want to earn from our mistakes and from my guest today… pop your ear buds in or turn it up because you are going to need a team if you’re going to grow and make a difference. No one does it alone.

My guest today is Claire Garrigan.

She was among the top 3% nationwide for membership and personal training sales year after year, Claire now helps small-to-medium sized fitness facilities increase their revenue by teaching owners and staff how to sell consistently and effectively. Her sales training program, The Selling Fitness Blueprint, has been used in membership-based gyms and by personal trainers throughout North America and Europe to help fitness professionals not only increase revenue but to get them confident and comfortable with selling-without feeling like a used car salesman!

Download the cheat sheet for this podcast right now to help you get the most out of this podcast. You’ll hire the right person with a plan and you can create it right now.

1) For a fitness facility hiring membership sales staff OR a digital trainer hiring his or her first team members what are some of the key traits they should be looking for in a potential hire?

2) What are some of the mistakes facilities make when hiring their staff, sales staff or otherwise?

3.) Before you even get to an interview what are some ways you can screen to filter out the best clients and repel those candidates who would hate the job and make you both frustrated?

4.) What steps do you like to have candidates do to weed themselves out?

5.) What’s are some questions we should be asking during an interview to find out if our potential hire would be a good fit for our facility and truly are the right person?

6) Once you hire the right person, how do you set them up for success?

Connect with Claire:

http://www.whyilovemondays.com

https://www.instagram.com/whyilovemondays/

https://www.linkedin.com/in/claire-garrigan-a5153b90/

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Career Truths podcast with Erin Carson

Personal Training Job Skills with Tom Durkin