The Voice for Fitness Professionals Podcast

Training Exercise in Pregnancy and After | Women’s Fitness

Training Exercise in Pregnancy and After | Women’s Fitness

In this second (of three) podcast episodes dedicated to women’s health, fitness, and hormones I’m joined by exercise in pregnancy expert Danielle Spangler. This follows my interview with Dr Michelle Maddux on adolescent female fitness. Next up in this series I’ll round up with insight on training that booming market of women in perimenopause, menopause, and post menopause.

Exercise in pregnancy and after delivery can be a significant part of working with women. As part of a new course being developed by the Medical Fitness Network, pregnancy and post partum are discussed in this episode. The course will launch in 2020. There will be a live pre-conference workshop at the Medfit Tour stop in Irvine in Feb 2020.

Danielle Spangler, creator of CORE MOM (Corrective Obstetrical Related Exercise), is also a nationally known speaker, presenter, and contributing writer for the Medical Fitness Network and Medical Fitness Education Foundation. She’s been researching in the prenatal space since 1995.

She owns her own boutique fitness studio and together with her husband is parenting three children. (She’s been there, done that!) In addition she’s authored prenatal programs for continuing education for the National Academy of Sports Medicine and Fitness Learning Systems.

  • What are some common mistakes and myths with exercise during pregnancy and after delivery?
  • What are some key benefits of exercise for women and their unborn baby?
  • Why is this Medfit Women’s Health, Fitness, and Hormones course so important to the health and fitness professional?
  • How will this [Medfit] course affect the health of a woman and empower her after childbearing years?
  • Why do you think this course is unique compared to other courses out there?

Connect with Danielle:

Medfit Specialist course:

Women’s Health, Fitness, and Hormones pre-conference workshop at med fit tour in SoCal

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For a deep dive into Women’s Hormones in specifically Perimenopause, Menopause, and Beyond for authority & positioning with 6000 women a day entering menopause, click here.

Personal Trainer’s Guide to Working with Adolescents (females)

Are you working with adolescents? Find yourself coaching youth sports or being asked by parents to work with their kids?

This episode will keep you up to date on what to consider and what’s important working with this population.

Dr. Michelle Maddux received her Doctorate of Naturopathic Medicine from the Southwest College of Naturopathic Medicine (SCNM) in Tempe, AZ and her Bachelor of Science in Business Management from the University of Phoenix. She is the Director of Operations and Product for Toolbox Genomics and the founder of Soaring Phoenix, a consulting firm dedicated to educating clinicians on the fundamentals of integrative and functional medicine. She is passionate about changing the paradigm of medicine and stopping the epidemic of complex chronic disease.

Dr. Maddux focuses on the areas of nutrition, integrative medicine, adolescent medicine and eating disorders. She is a part of a team collaborating on a Women’s Fitness and Hormones Course for MedfitNetwork.

Questions we answered in this episode:

While some trainers love this age group, many wellness professionals – or their bosses – are terrified of working with adolescents, what would you say to change their minds?

Let’s compare for listeners, say what might be the major difference in what a 13-year-old female should be doing in a workout versus a 23-year old?

What are the pros and cons of being a male trainer working with adolescents, specifically females?

How do listeners effectively target these age groups in advertising?

Or do they target the parents of adolescents?

Click here to learn more about the upcoming course:

pre-conference workshop at med fit tour in SoCal:

Accounting and Bookkeeping Tips for Fitness & Health Coaches

Accounting and Bookkeeping Tips for Fitness Pros

Accounting and Bookkeeping don’t come naturally to most fitness professionals. You’ve got so many other hats to wear that it is likely something you only think if you start up and need a loan or investors. If you’re a trainer or coach going solo or online, you may never have needed (or so you thought) additional revenue.

Have computer, open for business may have been your motto. (I get that, it was mine too, until I realized all the courses I needed to invest in and the contractors who I needed to build out what I wanted).

Taxes are No Joke 

If anything is a guarantee in fitness business and life, it’s taxes. Building a sustainable fitness business that’s truly a career not a hobby is not easy. It’s easy to spend hundreds or thousands on tights, music, and equipment and realize you still have no clients. With guaranteed taxes and expenses and no guaranteed revenue you can quickly have a problem.

Want good news?

There’s a solution to this. Get savvy on the taxes, accounting and bookkeeping structure that can help you now. You’ll sleep better.

There’s a big difference between someone who offers accounting and bookkeeping services and someone who really cares about your business. A lot of people will just crunch the numbers and tell you how much your taxes are. Someone invested in your success will help you determine whether something is a good or bad decision right now.

 Accounting and Bookkeeping Roles

Your bookkeeper is going to do monthly P&L balance sheets and any kind of special reporting you need.

Your accountant is going to handle big-picture recommendations for your business that include legal changes, legal obligations, vision for the company, corporate tax return and possibly personal tax returns.

In most instances accounting and bookkeeping services are provided by two different people.

Your accountant and attorney might need to talk about what kind of entity you should be. Is LLC right for you or S-corp, or C-corp, for example? Sometimes your decisions are both legal and financial.

Money Mindset

If you’re still in the mind-set of “this is how much I make per hour, earned today, this week or month = this is how much I can spend,” you can get in financial trouble quickly. Likewise, credit cards make it easy to overextend yourself with items you really don’t have an ROI on.

My guest in this episode answers a few questions – specifically about taxes – for you. 

Shannon Weinstein 

Shannon is a CPA and fitness professional based in Connecticut. After working in accounting for over ten years she discovered her passion for fitness, she decided to apply her background into her passion. Shannon provides one on one coaching for fitness professionals and business owners, as well as tax and accounting services. She operates most of her business virtually, serving clients all over the country.

Accounting and bookkeeping shannon w

Questions we cover in today’s podcast:

  • Tell me more about how you became interested in the subjects of finance and fitness.
  • What are the common mistakes you see fitness professionals make when it comes to managing money?
  • What should our listeners know if they are moving from being employed to becoming self-employed?
  • How much does it cost to hire a bookkeeper or accountant and what are the options?
  • How can our listeners get in touch with you to find out more about accounting and bookkeeping services?

Connect with Shannon:

That bury-your-head-in-the-sand approach really gets worse with time. That desire to just focus on making more money will limit you and the good you can do.

With 6000 women a day entering menopause, not finding the trainers who understand hormone balancing exercise, this investment will pay of with a single client. The Flipping 50 Specialist  Enroll now.

Flipping 50 specialist

You’ll learn how to create programs for hormone balance, coach women based on signs of perimenopause, menopause, and post menopause for natural hormone balance with exercise, interpret labs for exercise changes, suggest questions for your clients’ practitioner, and market to a distinctly hormone balancing fitness expert for a population that controls wealth.

How to Write Your Best Fitness Blogs Faster

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How to Write Your Best Fitness Blogs Faster

How would you like your best fitness blogs for the next 6 months done?

Most fitness pros agree they don’t have time to create content. They also say, they can’t have just anyone create blogs for them, because no one knows your customers like they do. I would agree with that 110%.

But let’s be serious. A great blog post – even if you like to write and enjoy it – could easily take 4 hours. Right? Between research, citations, outline, developing thoughts, editing, and adding images, there’s a lot. That’s before key word research, crafting a killer title, and creating a pretty link plus creating social media pieces to promote it.

Okay, you get the idea. Getting to your best fitness blogs faster is almost an impossible promise. Or is it? I’m going to tackle that in the next few minutes.

By the way, there are two essentially, cheat sheets that go with this episode. The 5 Minute Blog Formula and the one other… I’ll unveil in just a minute that you’re going to want to listen and fill out after you’ve listened. I know that everything is electronic today but if you’re really trying to connect with your customer, putting a pen on paper and writing is the best way to do it. So go old school and print those out.

Okay, so there you have it, you’re going to want to go get the cheat sheet I’ve given you for this episode. Then you’ll want the 5-Minute Blog Formula is you don’t already have it.

Before Your Best Fitness Blogs

There’s even more to it though. You want your promotions calendar done so you know what you should be talking about. That will ensure you’re seeding the desire for your programs.

<And by the way, if your sales red flag is coming waving right now, stop for a second. When I use words like seeding the desire for your program, what’s that feel like for you? Check in with that. Because this is not a sleazy, salesy thing. This is you suggesting that you understand a client’s problem so well that you have the answer to solve it.  If you’re thoughts go something like this… “Oh, I see what you’re doing, you’re going to be asking for a sale” and you think negatively about that, you’ve really got to do some personal work about what you do, how it helps, and the fact that if you don’t tell someone that you can help and you have a program designed for them you can’t change lives. If you want to make more money but you don’t like asking for money, you’ve got a problem my friend. Don’t you think? I won’t go down this track for now but this is really important.>

I’m going to operate on the belief you have your monthly promotions done for this post’s sake. You know what programs are launching every month all year. I’m imagining that right now you know for the next six months what programs you’re going to be starting. The 4-8 weeks prior to a program start is your launch period. Psst! If you don’t know what you’re promoting each month, stop. Do it first. If you need help doing that, I can help.

Effective Launches Feature Your Best Fitness Blogs

During that launch period you would be using blogs specifically tied to the problem your program solves. It’s how your best students and clients will find you. They’re already looking for answers. You want to have content they love/are grateful for just prior to opening your cart for registration. If your programs are always available to purchase, inevitably you still have times when you offer a special or you have a theme to the training. [Don’t get lost in language of “open cart.” If that’s a new term we can talk about it.]
[FLIP: rethink having your services always available. There are a lot of good reasons why you want to limit availability. I won’t go into that now but if you want to talk about how to do this and explore coaching on restructuring your offers to make them more effective, set up a consult to decide the best way I can help.]

Be Afraid of General Information

Think about the way you search for information. You get very specific so you get the right answer from Google. Your customer does too. You may think that if you talk to one customer you’ll alienate the rest. More accurately, if you speak to “everyone” you will alienate everyone.

If you go pick out a book at Amazon for instance, do you just type in “books”? Of course you don’t. You either have a specific title or author you’re looking for or a specific topic, right? No one searches for “fitness.” You would search for “exercise after 50” or “exercise for weight loss,” or “time-effective workouts.” Would those potentially apply to a lot of people? Yes. So you want to go deeper. What a 65-year old woman should do in a 15-20 minute workout is going to be different than what a 25-year old male should do. Whether a 65-year old woman’s goal is to move without arthritis pain or her goal is a better 10k time she’ll be drawn to a different post and program, right?

So specific is VERY important for your success.  The more information is easily available to consumers the more you should be the one they find when they are searching for how to lose weight after their third baby or how to boost testosterone for a better libido after 50. That’s what they’re looking for (and can find) online.

Get your 6 SHORT STEPS to a Year of Fitness Promotions
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  2. click listen in iTunes
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10 Ways to Fill Your Fitness Programs Right Now 

10 Ways to Fill Your Fitness Programs Right Now 

Right now as you read this you’re either in the middle of launching a fitness program, or preparing to launch a next one. You either are super confident you’ll fill it and have a wait list or you wish you had that problem!

It’s the cycle of fitness promotions. Here’s the truth about these 10 things that I’m sharing with you right now. Those who do them, most if not all, consistently repeatedly, fill more programs.

But I don’t want you to be overwhelmed. So I don’t want you to do them all or even attempt to right now.

First, I want you to pick two or three you’re already doing and do them better. More consistently and consciously.

Then, pick another one and do that equally as well.

If you hop down to #2 for instance, once you do that – as tedious as it may be if you haven’t done it yet – you will be better prepared next time to tell the people who absolutely want the solution you provide so they can register.

If you do #9 it’s a one time change out when you’re starting a promotion. You do it, everyone on your team who emails does it, and you’re done. You may need to create a graphic and get a change date on the calendar so it’s up to date and you switch back when the promo is over, but it’s not an ongoing task.

#1. Email More Than You’re Comfortable.

There’s no sense in fearing people will unsubscribe if they weren’t going to be customers anyway.

There’s a system you want to use during a promotion that means you’ll email at least 5 times in four days. If you’re not doing that during specials, you’re leaving money on the table.

#2. Segment Your Lists.

Send the right email to the right people. If you don’t know how to segment lists so you’re emailing the right stuff to the right people get help now. People will either leave those unopened (which will hurt your delivery results anyway) or they will report “spam” if it’s not relevant to the reason they subscribed to you.

#3. Announce on Social Media After….

You give, give, give. If you only post announcements of sales and opportunities to buy you won’t have enough of a following to make it matter. So yes, do change your Facebook cover and do live videos. Just be sure you’re giving tips and take aways ALL year and not just selling all the time. Less than 20% of your time on social should be selling.

#4. Add Banners on Your Website.

Place them on your home page or at least on a special blog post. Don’t keep your promotion a secret.

#5. Create at least one special content.

Write a special blog post, create a special podcast, or video (live or recorded). Right now as I record it’s bonus time at Flipping 50 Specialist cert. When you enroll in the Advanced Specialist you get 4 bonuses to boost your hormone balancing fitness business. This ad for the promotion is going right here right now. When I do the audit that’s a part of the bonus for you, I’ll be looking at how you can best adapt these 10 promotional actions.

Register for the Flipping 50 Advanced SpecialistRight Now to be eligible for 4 Bonuses through Oct 15, 2019. (ends Oct 16, 2019/only Advanced Specialist)

  • Master Class: How to Make an Offer & personal coaching call (value $150)
  • Master Class: Social Media System & personal coaching call (value $150)
  • Client Attraction Worksheet & personal coaching call (value $150)
  • Plus: opportunity to do 6 mos. Coaching at 3 mos. rate (value $1500)

#6. Gift Some Spots for PR.

During a Social Media giveaway or a live streaming video give away a spot in the program you’re promoting. You then have a chance to describe the program and benefits fully. You can use the giveaway to grow your social media following too.

After you give, announce the winners on all your platforms and via email so you have another reason to promote the program.

#7. Include Nearby Businesses or Affiliates (digital)

No one reaches big success alone. Start asking partners whose customers or audience would benefit from your program.

#8. Create Swag.

T-shirts, water bottles, journals. Everyone loves to get swag for “free” as a part of a program. Start wearing it yourself. Give one to every registrant and tell them if they’re caught wearing them (sending you a selfie) or seen in the club, they’ll be eligible for a prize.

#9. Add Your Program to Your Email Signature.

In every communication be sure you’re using that real estate wisely. If you have a customer service or support ticket service you use like Fresh Desk, for instance, make sure you optimize it.


#10. Answer Questions.

Create videos where you answer questions about the program. Discuss the benefits, the logistics, what to expect, what participants need to succeed. Include testimonials. Discuss the format. Close: ask for the sale.

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23 Social Media Tips for Personal Trainers & Health Coaches

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23 Social Media Tips for Personal Trainers & Health Coaches

These social media tips are going to come at you rapid fire. Be ready! Choose a few you need and aren’t doing. You don’t have to do them all! Do decide, do, then measure your progress. These are based on the past three weeks of sitting on two panels, actually emceeing one, and presenting 3 times on social media tips that are working right now.

 Before you get started Get the Cheat Sheat for this show! 

  1.  Pick the platform your BEST customer is on and OWN it first! Already on “all the sites” let them go dark and post that you’ve posted X to your first priority site (e.g. a new video on YouTube or a live on Facebook) regularly.
  1. Schedule your posts based on when your customer is using a platform.Create the schedule and stick to it. For instance if the majority of your fans are on at 4, 5, and 6pm in your time zone and it’s fairly even but Tuesday and Wednesday are the biggest days that tells you a lot about when to post key material, right?
  2. Post organically in real time when possible.It’s showing a bigger reach than scheduled posts across most platforms for influencers. YOU can plan your post and have them cued up and ready to go but have someone or you post in real time.
  1. Use your insights every week.They should dictate what you post, what you don’t, the medium of your post (long text, short text, image and what kind of image, or video) They also tell you if you’re reaching and growing to the audience you’re targeting.
  2. There IS a #hashtag strategy and should you use it.On Instagram 11-29 hashtags that are relevant to the post!If you post a recipe your tags should reflect food, healthy food, recipes, etc. If you’re “done” you don’t need more hashtags to do better. Choose the best hashtags and leave it alone.
  3. Put hashtags on Instagram posts in the first commentafter you post, not on the post itself. Don’t weave them into your post, which makes it difficult to read.
  1. Research hashtags with low, moderate, and heavy use.You’re going to get lost choosing #fitness #fitnessmotivation with millions and millions of posts. But you may get found and grow if you use #fitnessforwomen #womenwholift #womenwhorun #athomefitness and you can create and use your own. Be sure you tell your audience, hey, use this! The smaller you are the more you use those lesser-used ones. Think of it as a long-tail key word phrase. You’ll get fewer people overall but more of the right people.
  2. Don’t forget your content bank.You’ve already created videos and articles. They can become images and lists that become infographics or compilations. Long videos can become multiple teasers for your programs or long content. Are you reinventing the wheel constantly when you post? Go back to the posts that have done well. Don’t only focus on morematerial like that, but on repurposing that same content. There are new people all the time coming to your site and pages. Show them the same posts they otherwise wouldn’t see. It can be a trip down memory lane for your loyal fans and an introduction to you for your new followers.
  3. Introduce yourself regularly.Use a season or an event (e.g. anniversary, threshold of fans) as an excuse to reintroduce yourself on your platforms. Don’t assume they know what you stand for already. Share your mission, your why, and let them get to know you better with a longer description of you. Break it up with emojis and space.
  4. Choose your titles wisely.This is definitely true for video content either loaded to Facebook natively or to YouTube. It’s also true of your blogs or podcasts. (as it is your subject lines in emails)!

Get the Cheat Sheat for social media tips 

  1. Make more than one unique content-sharing posts. An image of a guest you’ve interviewed for example will do better than the same podcast cover or a logo. It’s new and fresh every time. Once people are used to seeing your cover image they’ll skim over it and miss that it’s new content. As a part of Social 365 system I teach how to create 6 slices of juicy social posts from any one piece of content.
  2. Short and long posts, videos, work for different reasons.Short posts work for short attention spans and may grow your following. Short videos are seen for a greater percent of time: important on Facebook and YouTube uploaded videos. Long videos get viewed for more minutes – important on YouTube for showing up in recommended videos to more of the people who watch. Keep doing both. Short ones may gain you ability to reach more people when you’re launching program/product specific content. Long ones will target those really interested or more analytical.
  1. Follow to mimic only those people who have your model of monetizing!That said –you’re mimicking only their strategy, not their brand uniqueness. If someone else is an influencerand make money from advertisers and sponsors, and you want to sell your services, what they do will not be a direct success track for you!


unless you know someone is making money you don’t know that winning the popularity contest online is generating revenue. Is it a hobby, or is it a business and life you want to create? 500 engaged buyers who follow you may be more lucrative than 500 or 50,000 fans who “like” you.

  1. Have a back end.You don’t start with social unless you first are just testing and listening and adjusting to find what demand exists for products you’ll create. You start with already knowing what you want them to do next. Ultimately what do you want them to do next? Click to buy (may not be the best first date idea) or click to get a free “quick win” you’ve created to solve their problem or satisfy that greatest desire are options. Answer a question, tag a friend, or scroll are actions. Before you post, know. You want to have some kind of call to action. You’re training them to engage and get rewarded for it.
  2. Respect the platform.At the end of the day any platform wants viewers to stay on the platform. Don’t take them off with every post. (Somewhere between 25-75% of the time channels are finding work for them). That’s the rate you include end cards that link to your website. Have viewers like, comment, or share by engaging with them (beyond just askingfor a like, comment, or share). Have them watch another related video or a playlist. Ask for response to a poll. Allow the platform to choose the best for viewer (YouTube). The longer you keep someone on the platform the more the platform may show you some love!
  3. Use live video. Video at all is the best way to be seen and shared. Live video on Facebook, Instagram, and YouTube, and LinkedIn (new). Boost your lives, especially those that are lead or sale generating.
  4. Use comments when you Live stream on YT, FB, and on IG. Add link to your promotion in the comments not in the text.
  5. Post better not more content.Experiment. What used to be true about 10-14 times on Twitter or 4 times a day on Facebook just isn’t any more. It’s overwhelming viewers. Post better quality less often.

You Don’t Have to Do It Alone

  1. Partner with othersso you’ve got twice as many audience members to share with. Invite guests to do live FB with you or live streaming on YouTube.
  2. Multitask by creating lives across your platforms. Go live everywhere (With a third device you can record for IGTV.) You can create an “I see you everywhere!”response from your customers and fans.
  3. Ask your customers.When in doubt about where to be, or at least where to be first, ask you customers. They choose, not you. The advice given is often, “choose one platform and own it first.” It’s your customer that should choose. Do your homework. Who is your target? The one person who represents all those you want, and where do they hang out? Where they are and how they like to consume information should dictate what, where, and when you post.
  4. Use tools wisely.TubeBuddy for YouTube supports that platform.You’ll get custom key word strategies, go through systematic ways to take care of all the things that matter and make your videos rise to the top. It’s both a reminder and a research tool.  Not all tools are created equally. You can plan and post ahead of time but it may not always be best. Keep asking about the difference between set-it-and-forget-it and posting in real time.
  5. Use Playlists.Add videos to playlists in YouTube which encourages people to view the video they see then roll right into the next, keeping them on the platform, your channel specifically, and increases your view time. Playlists on your Facebook page can help viewers return to content you’ve created and organize it in a way they will continue to engage with too.

Overwhelmed? Need Coaching?

Social media tips without action? Just a time drain. Connect for a Special Coaching offer that will get you in the habit of creating content that you can monetize. You can do or delegate knowing it works.

Stop the madness of posting without a next step or trying to post flyers and schedules, or posting sales that turn platforms against you and alienate fans.

Book a session 

It all works best when you have a specific market, specific message, and you know when to message them. If you’re trying to reach women 45-70? Visit and get both the packaging, positioning, and support to make your next decades prosperous. Contact at with questions. 

Get the Cheat Sheat for this show! 

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1) visit Voice for Fitness Professionals in iTunes

2) click listen in iTunes

3) leave a star rating and a comment

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Speak to Sell Fitness: Presentations that Wow

Using, Unaware, or Avoiding this Underused Vehicle to Sell Fitness?

You can speak to sell fitness by creating a presentation that inspires and educates. I’m not talking about your power point. The best presentations to those groups like Rotary, Chamber of Commerce, and corporations don’t use power point. They use heart. I speak to sell fitness opportunity must have the emotional factor. If you don’t touch emotion you won’t be remembered.

40-year Fitness business owner/operator Tom Durkin is here today- not to do a book review – we’ll be back with another book review soon and I’ll link to a few prior episodes here. Tom has been one of the biggest influences of fitness in the state of Iowa with multiple business locations in multiple cities. Uniquely he’s anything but a silent partner he’s operating general manager.

That means during the course of a day he’ll lead management meetings, nursery meetings, hire and train personal trainers, work in the membership office, sign employees paychecks, approve ads, and make public appearances to any number of groups including the chamber of commerce, large corporations, small businesses to grow the membership and help people. He has over 300 employees and thousands of members. He speaks. He sells.

Questions we cover in this speak to sell fitness episode:

  • Looking back over 40 years, how valuable has public speaking been in growing your businesses and your “brand” as the fitness guy?
  • Lot’s of people get asked to speak, some get asked back, and you’ve been asked back many times, what do you attribute that to?
  • You have over 300 employees – some in the position you were in when you began – but you are asked to give the presentation. Why do you think that is? Why don’t you send your employees?
  • How would you describe the kind of presentation you give?
  • How do you prepare and plan? You’ve got to have a beginning, middle, end that includes some kind of offer and we’ll talk about that separately, can you lay out how your presentation might go?
  • Story is a huge connector and it has the ability to 1) create an emotional imprint 2) be remarkable – people will retell a story who will never retell the way to build bone density or some esoteric reasons fitness changes lives … now, you’ve got an advantage of 40 years of story collecting… do you remember? When you first started what stories did you tell?
  • How do you structure your offer at the end of a presentation?
  • More than one trainer or owner listening may resonate with your message and still be thinking, I could never do that, come on that strong, use those words… what would you say to them?
  • You may be thinking, I don’t have 40 years to get good, collect stories, get confident… how can I get started now?

The thing that stops more trainers from speaking to sell fitness is confidence. You have a message, you would like to reach more people. I’ve watched one trainer who trained one-on-one clients at a whisper because she lacked confidence and didn’t want anyone else to hear what she was saying – go from that to loving to speak. It took a couple years… of her following up with calls to clients, doing consultations and asking for the sale.

Here’s the difference: confidence.

Confidence comes doing things out of your comfort zone. So say you’re a basketball player and you’ve traveled all over in college, you started, you were great at it, you always got pretty good grades, did well in most things you tried. You don’t gain confidence from that. Why? Because it came easy.

In fact, if in your life most things were easy – at least doing them average was easy – you lack confidence when it comes to something new. If you’re not good at it right away chances are you push back. Case in point?

What’s Blocking Your Confidence?

Look at your own high school or college athlete stars. Then look at the nerds who weren’t part of the popular group. Usually after high school those nerds blossom. The stars? Many of them played it safe and aren’t in very good shape any more. They go live at home where they can relive that old identity and are more likely to be overweight and out of shape. True story! Life will force you to grow and develop confidence or you’ll coast through without really gaining anything but luck.

Most of the listeners who started their own fitness business from middle class America had middle class or better grades, and sports, and dated a few people then got engaged and married and it was all pretty easy. Those who didn’t have the ideal childhood, who had to get better, have more confidence and often come on stronger. Can you relate to that?

So getting out of your comfort zone and doing things you don’t ordinarily do is key. Not once, but committing to them for 8 weeks or 3 months.

Speak to Sell Fitness Opportunities:

Speaking today includes podcasts, webinars, live video (Facebook, YouTube, Instagram, Instagram TV).

I speak 3-4 times a week almost every week even if I don’t get on a stage or in front of a room of people. Create it. Film it. Critique it. Get better.

Take some action. Speak to sell fitness by being interesting, animated, and interested in your audience’s goals.

Speaking Resources:

  • Toastmasters
  • National Speakers Association
  • improvisation
  • comedy club
  • drama class

They can build confidence. And they can make you a more interesting speaker. Who gets “yes” and who gets asked back? Interesting, engaging speakers who are having a good time being authentic. You can, by the way, speak to sell fitness, without being salesy, or sleazy.

Want help crafting a story that targets emotion and sells without selling? Book a sessionwith me to talk about your speak to sell skills and how to get you booked to speak soon.

Other Resources:

Link to How to Make an Irresistible Fitness Offer

How to Reach the Most Lucrative Market

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How to Save Money Creating Videos for Fitness Marketing

Video for Fitness Marketing Tips

If you’re making video for fitness marketing (and if you’re not you’re missing out on the fastest way to attract clients) this is your episode.

I had a call with my videographer for my most recent project to get tips to save you money, get a great project, and start searching for people to hire.

When you’re ready to move past your phone (and you should be using your phone to create video for fitness marketing) for something, this is what you want to know!

Even if you’re not yet creating video for fitness marketing but you know you need to start, this will get your creative juices flowing about how to plan and what to do. (I’ll share in another podcast how to actually plan and create those videos). 

My guest is cinematographer and editor Erik Lasko based in Boulder, CO. No matter where you are his points apply to you. You can walk through the same steps I used to find help making video for fitness marketing or your product.

The majority of your videos for fitness marketing can (and should) come from your phone. One fitness icon I know has created a million+ dollar business shooting video (and editing) on her phone. For bigger projects she hires but much of her stuff is just done when she’s ready to turn the camera on.

So there really isn’t much reason not to for you. You probably have the same phone in your hand.

Questions we cover in this episode:

  • If a fitness pro is hiring a videographer/photographer for the first time and just has no idea/feels vulnerable – what are some questions she should ask to vet out a good candidate?
  • If fitness pros are hiring a videographer what kind of rates should they be looking for?
  • What are the options you as a videographer could offer for someone?
  • What’s make costs of a project (shoot and or editing) go up?
  • So to phrase that another way, what could a fitness pro do to keep rates low if just starting on a budget?
  • What are other creative ways a fitness pro can repurpose filmed projects?

Another repurpose idea:

When you’re doing a project don’t forget the value of “shooting the shoot.” Take pictures of you with the lights in front of the camera. You’ll need a second camera or phone to do it. Even that is a good tease – a reason to tell your audience what you’re working on for them.

I started shopping with a Google search and on Craigslist. You can look at local cinematography schools too. Students often have the equipment, or use of it, and will do a project for less than a pro. It might be good enough for your first project.

In other instances I flew someone in from out of state, he stayed in my guest room and we shot for 2 ½ days straight from a list of video and scripts I had well planned out. He did great work and was by comparison more affordable (including flight, uber, shooting and editing) than someone I had used for 2 other projects locally.

Erik’s little details to remember:

  • Unplug your refrigerator
  • Turn off you’re A/C
  • Plan ahead for planes and trains

Remember that noise you don’t even notice in your own environment any more can be a big bummer for viewers.

On that note, our phone call recording for this episode was not ideal sound quality. Hearing it after, I remember why I no longer use it normally. I vowed to be done with phone interviews. It’s just not worth it the risk it will work. Make sure to test-drive your sound quality. If you listened all the way through, thank you!

Connect with Erik:

Erik Lasko


Vimeo channel dynamicmediacolorado

Working with (or want to) women who need a hormone balancing fitness specialist? As part of the Advanced Specialist you get a chance to work for 4 months on your marketing to leverage what you learn and get started.

Is the Fitness Industry Cracking the Obesity Code?

Is the Fitness Industry Cracking The Obesity Code?

The Obesity Code book review is perhaps one of the most important episode we’ve done. At the least it’s a most important topic. We’ve not cracked this code or solved this problem yet. We’re all still unraveling factors that contribute. As fitness professionals we’re key in supporting individuals with obesity.

The Book:

The Obesity Code by Dr. Jason Fung, a Canadian doctor expert on intermittent fasting and low carb for treating people with type 2 diabetes.

Six parts of the Obesity Code:

Part 1 of the Obesity Code, “The Epidemic,” explores the timeline of the obesity epidemic and the contribution of the patient’s family history, and shows how both shed light on the underlying causes.

Part 2, “The Calorie Deception,” reviews the current caloric theory in depth, including exercise and overfeeding studies. The shortcomings of the current understanding of obesity are highlighted.

Part 3, “A New Model of Obesity,” introduces the hormonal theory of obesity, a robust explanation of obesity as a medical problem. These chapters explain the central role of insulin in regulating body weight and describe the vitally important role of insulin resistance.

The Second Half of the Book

Part 4, “The Social Phenomenon of Obesity,” considers how hormonal obesity theory explains some of the associations of obesity. Why is obesity associated with poverty? What can we do about childhood obesity?

Part 5, “What’s Wrong with Our Diet?,” explores the role of fat, protein and carbohydrates, the three macronutrients, in weight gain. In addition, we examine one of the main culprits in weight gain— fructose— and the effects of artificial sweeteners.

Part 6, “The Solution,” provides guidelines for lasting  treatment of obesity by addressing the hormonal imbalance of high blood insulin. Dietary guidelines for reducing insulin levels include reducing added sugar and refined grains, keeping protein consumption moderate, and adding healthy fat and fiber.

Added points:

Intermittent fasting is an effective way to treat insulin resistance without incurring the negative effects of calorie reduction diets.

Stress management and sleep improvement can reduce cortisol levels and control insulin.

Three main topics for discussion of this book:

  • Proteins – whey/animal/dairy
  • Fructose
  • Carbohydrates + fat (or sweet fat)

Proteins– especially dairy can stimulate insulin significantly

  • Whey protein can raise insulin even higher than whole wheat bread
  • Increasing plant-based proteins can decrease the insulin response
  • But not completely eliminating…because of the satiety solution to weight control
  • Increased insulin promotes weight gain
  • Increased satiety suppresses it
  • (hormones secreted by protein consumption)

It’s Not “All Animal Protein is Bad”

When you talk only about increased meat consumption you talk about a large number of people reporting… often in a poor economic division of the population you find consumption of poor quality meat to be frequent.

So depending on you and your awareness studies may not reflect your personal risk at all.

Conflicting Information

The insulin spiking effects aside, dairy and meat had differing effects on weight gain though in some studies:

Dairy didn’t cause part because it’s hard to over consume cheese or milk or yogurt (according to Fung) and easier to do so with meat.


It’s “fattening carbohydrates” consumed with fat = sweet fat in the presence of cortisol that combines with insulin.

Vinegar and fiber add protective features.

Processed foods period should be avoided. It’s not the calories or even the amount as much as the processing of the foods we eat.

What I liked about The Obesity Code:

Dr Jason Fung is stating the facts. He’s citing the research. He isn’t advocating for one perfect solution. He isn’t beginning with an argument or persuasive speech wanting the reader to buy into his plan.

It’s validating some of the news you hear and debunking the simplicity of calories alone without consciously addressing the quality of food. It looks at the relationship between hormones influenced by food and the result of fat storage.

Want to help a population that struggles with obesity? Women in midlife are finding it hard to stay in a healthy weight and fat range for so many reasons. A hormone balancing expert can build a thriving business that will last for decades. Visit Flipping 50 Specialist and use code: coach20july to save 20% on any one of three options before August 1st.

The simple message in The Obesity Code:

  • Simply … unprocess your diet. Stop eating out of boxes and plastic wrapped foods. Start eating more vegetables, more plant based protein, more fibrous foods.
  • Use animal protein and fruits more sparingly and get the highest quality of them.
  • Avoid fructose, particularly sweet fat.
  • Manage your stress, and make sleep hygiene a priority for insulin and cortisol control.

Would I recommend it?

Yes, not just for every fitness professional, for every student, and every client. This is a great book club read at your gym. If you want to create more community I highly suggest reading it and bringing people together. Do a panel with local university professors, nutritionists, and obesity experts.

What’s up next in the book review?

The Trillion Dollar Coach

You might also like past book reviews:

How to Get, Hire, and Train a Growth Mindset

Great By Choice, Does It Describe Your Career?

Two Must-read Books For Fitness Trainers

9 Lies About Work Fitness Owners Need to Know

9 Lies About Work Fitness Owners Need to Know

New and experienced fitness owners are vulnerable to lies about work. Every trainer really is an entrepreneur on some level. Even with someone else signing your paycheck, you make your own success and growth in the fitness industry.

Actually, this book review may change – or challenge-  your beliefs about work, specifically lies about work. If you’ve been under a spell about how your work life – and maybe even personal life should be, this will open your eyes. You may get insight about yourself or employees.

The Reviewer:

Tom Durkin, Owner operator Ames Fitness and Fitness World Ankeny in the Midwest.  The CEO of Health & Fitness Management and 40 years experience in fitness industry sales and management. Not a silent partner but someone in buildings every day responding to phone calls, emails, of 315 employees and thousands of customers. He like so many others who have successful track records is a voracious reader and has a personal library of over 2000 books.

The Book:

9 Lies About Work by Marcus Buckingham and Ashley Goodall

The 9 Lies from the book:

  1. People care which company they work for
  2. The best plan wins
  3. The best companies cascade goals
  4. The best people are well-rounded
  5. People need feedback
  6. People can reliably rate other people
  7. People have potential
  8. Work-life balance matters most
  9. Leadership is a thing

Nine is a lot for a short podcast. So we chose to dive into three of these 9 lies about work more in depth to give you an inside look at the content.

The three lies about work we selected:

  • People care about which company they work for
    • Reality is that people like you and I want to be valued.
  • The best plan wins.
  • Work-life balance matters most.

If you want to cheat and get the reasons why I volleyed for these three, read this. First, no one really cares about or has loyalty to a business. They want to be heard, want their voice to count, and want to be valued. Second, yes you’ve got to have a plan but then you better be very flexible. Because once it starts a business only ever has life because of the customers it serves. There’s always going to be a dance between what they want and what they need in fitness but customers have to want what you’re selling. You have to adjust if you want to survive. So a plan is fluid. Third, and last is the ever-present lie about work-life balance. The most success and most HAPPY people in the world are probably obsessed about what they do. THAT, is their balance.

Balance or Passion?

Reality is, I’d want a pilot who still loves take off flying my plane, one who probably sacrifices some family time and sleep to take trips. I’d want a boss or coach that comes to a meeting with five ideas for me that they’d been thinking about all weekend. I’d want a fitness professional who researches the best protocols for me and who goes against the popular fads and trends when there are problems with them. The person who has this supposed work-life balance really isn’t very passionate about work. It’s a job. Not a so-called passion many fitness professionals themselves lie about having.

Because, really they are passionate as long as they can work 9 to 5.

That is the biggest of lies about work in the fitness industry you’ll ever hear, or say. I’m passionate about fitness. 

Passion is not Convenient

If it has to be convenient, it’s not really passion. I get it, you’ve got a family now. Or you love to golf or fish or do triathlons. And you want time to do that. Those things should fuel your passion. You have multiple layers. Passionate people never choose between one or the other. There’s never, the oh, I want to be there for my family so I can’t really earn more money. That’s not the most important thing to me now. 

The two should fuel each other not fight each other. Because you without your passion would be less for anything else. Check in with your own lies about work.

Don’t miss the biggest question, would you recommend it?

Lies About Workis a look at the myths that can create unease or dissatisfaction in your life. When your view of life is all should, ought-tos, and comparison of your life with potentially no real life, it’s hard to be happy.

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Passionate about working with women in midlife and beyond? The Flipping 50 Specialist is the first and only program training trainers built to train them on the hormonal influence, the way to program for hormonal balance, and to grow their businesses by leveraging the knowledge they gain.

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