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50 Ways to Boost Your Fitness Leads, Sales, and Revenue

The following was presented at IDEA Personal Training Institute in 2014. If you’re doing them now or considering adding one or more, the trick isn’t in doing it though that is a step. [...]

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Persuade Personal Training Prospects to DO IT NOW!

Everyone shops. Everyone occasionally shops and then wants to mull it over after they get the facts. Decisions on personal training services can be tricky and layered. They first have to decide [...]

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Persuasive Personal Training Sales

Whether we realize it or not we all make decisions on what to buy, when to buy and how to buy in a process. Quickly or slowly it happens. In a prospective customer’s mind they are weighing [...]

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The Selling Holiday

What is your plan for Black Friday? Don’t have a plan? Time to get a plan! If your club members, clients and prospective clients exchange gifts during the holidays then the day after [...]

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Evalutate Your Strengths to Sell Fitness

Your skill as a personal trainer are many and varied. You likely have strengths in some areas and weaknesses in others. There are some excellent coaches that will suggest you focus on your [...]

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Sell Personal Training First, Create Later

In the sales arena all too often trainers can back themselves into a corner and sell only what they know. Namely, this means sessions. Trainers like to work out. They like to exercise and create [...]