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15 Confessions of a Self-employed Personal Trainer

15 Confessions of a Self-employed Personal Trainer Self-employed personal trainer? Or want to be one? This is for you. And it’s written in total respect. I know most of these because I’ve lived [...]

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When Monday Sucks and You’re a Personal Trainer

When Monday Sucks and You’re a Personal Trainer If you’re a personal trainer and Monday sucks, you’re in trouble. Monday is notoriously the biggest day of the week. You know, “never miss a [...]

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How Make Every Woman Over 50 Want You: Personal Trainer’s Guide

I have dozens of emails, Facebook posts, and YouTube comments every week describing terrible experiences with personal trainers who didn’t “get me” from women who are over 50. [...]

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Your Blog Posts and Articles Don’t Dance Alone: How You Go Viral

You’re Blog Isn’t Going to Distribute Itself Have you ever written an article or blog and expected it to market you? Have you just written it and expected your customers to share it? [...]

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Your Social Media Success Strategy

Do You Have A Conversation on Social Media? Post, post, post. Tweet, tweet, tweet. Chat, Chat, Chat. Crickets, crickets, crickets? Unfortunately, if you’re posting blogs, sending emails, [...]

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Are You Changing the Aging Mindset For the Better?

Do You Know the Active Over 50 Market? Few fitness centers are getting it right. They’re catering to 30-45 year olds instead of the 45-65 year old market with money to spend, a sense of [...]

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You Have No Competition and You’re Not Growing?

Who Is Your PEPSI? You’re Larry Bird. Who is your Magic Johnson? You’re Coca Cola. Who is your Pepsi? If you’re wishing or wanting, or it’s true, that you don’t have [...]

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Authentic All The Time Is The Best Marketing You Have

Whatever You Think Is Marketing Isn’t the Most Important The smallest things make the difference. If you’re so busy working that you can’t do your job, reassess the longevity of [...]

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Do You Share the Traits of Successful Fitness Owners

The Most Successful People in Business, Health, Relationships Have These Things In Common: They ask more questions. They admit to not having the answers. They take more notes. They read more [...]

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Is There a Boundary Between Your Personal and Professional Self?

The Rules of Business Have Changed The forecast for 2016 is toward more personalized fitness programs and away from large bootcamps one-size-fits-all. That creates a huge opportunity for personal [...]

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