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The 14 Days of Year End Actions to Launch 2017

Did 2016 Exceed Your Expectations? You set your projections for the year. You now look back and think, what did I do? How did it go? Did I exceed, met, or fall short of those projections? This [...]

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Where Is Your New Customer Traffic Coming From?

Where is your traffic coming from? Where do people find you then opt in and get your “Freemium” gift? This of course in 2016 is the key to first impressions. It’s not new but I [...]

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Are You Expecting Too Much From Facebook and Giving Too Little?

Today brings answers to recent reader question and a common theme. Working with solo personal trainers or fitness centers who are “on” Facebook to promote their business or [...]

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Is It Safe To Do Business With You?

If You Talk With Them, They Know You Talk About Them It’s not rocket science and it shouldn’t surprise you. When you say “in confidence,” “this is just between [...]

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Why Goals Will Change The Effective Use of Your Fitness Business Time

Measure Twice, Cut Once If you aren’t sure what matters you’re spinning around so busy you don’t have time to make progress in your business. If you have decided clearly what [...]

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Are you Sabotaging Your Future Fitness Leadership?

Self-sabotage happens to the best of us. Usually when we’re at our worst. Your working a job, going along smoothly, finding some success and praise. Then it hits. Your upper limit of [...]

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Why are Neighborhood Studios Out Charging Big Clubs and Collecting It?

Why is a more expensive option with fewer amenities grabbing a bigger share of fitness business? Customer service. Branding. Quality. And it’s all in the customer’s perception. [...]

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Serve Older Adults and Desire to be the Go-to Expert?

A Don’t-Miss Event if you want to grow your over 60 or 70 market. Here’s the link and the deadline is looming. No, I don’t get paid for the referral and if you go or [...]