If You Have Plenty of Traffic, Do They Want What You’re Selling? Traffic is easy. You can buy as much traffic as you want. Online, offline, and direct marketing is available every where you turn. For pennies per lead. But if you can buy traffic easily then why aren’t you full and able to raise …
Articles, Blogs, Podcasts, Infographics, and Videos Don’t Matter Without This You could spend your entire day creating content. You’ll need to if you’re not. Or someone on your team will. It’s the future of marketing. Quality content that helps your target customer is THE way into their hearts. Without ONE KEY THING…it won’t matter. Your …
It’s Not Your Content That’s Killing You, But This Is… and You CAN Change It! Read More »
Just Say No In order to say yes to the things that long term will matter most in business, family and life you’ll have to say “no” to some great opportunities. It’s a fact. There are a lot of shiny pennies and glorious paths to take. Your job is to determine the ones that fit …
You don’t love sales. Few trainers do. Maybe you’re the exception to the rule. In 34 years of fitness industry work, before personal training was the second question after membership in gyms (and wisely I believe, the first) fitness-minded experts didn’t love their jobs in fitness centers outside of teaching classes or leading members through …
Do You Have the Mindset for Growing Your Personal Training Business? Read More »
Content Fatigue, Toxic Shock, and Boring Blog Syndrome If you don’t have a blog, skip this. Go immediately to the top questions your customers ask, the reasons people say no, and start one. Whether you create a written blog, a video blog (vlog), or a podcast (or all three), if you don’t have content, why …
Are Toxic Shock and Content Fatigue Killing Your Fitness Blog? Read More »
Social Media is Either Your Best Friend or Worst Enemy There’s no middle ground. Either you’re one of the few who has figured it out and it’s working for you or you’re pretending that “being on social media” is enough. While you spend time, money, and energy creating posts you’ve skipped over the parts that …
Are You Wasting Your Time on Social Media Doing This? Read More »
You’re Blog Isn’t Going to Distribute Itself Have you ever written an article or blog and expected it to market you? Have you just written it and expected your customers to share it? Big hint here: if they are not…it isn’t content you want to write more of, unless you want to try an experiment …
Your Blog Posts and Articles Don’t Dance Alone: How You Go Viral Read More »
The First Step to Social Media Success …. is listening. It’s the one most often skipped. Have you noticed? Posting flyers, and promoting your programs, and your services, your announcements on your social media to the extent that it outweighs listening to your customers makes social media seem like something you know you “have to do” and …
The Easiest Way to Create a Personal Training Program They’ll Buy Read More »
Are You Trying to Sell 2009 Services in 2016? Your customer is smarter. They have more options. They have access to a dozen programs online that may touch their pain points and solve their problem better than yours. If you designed programs that were full 5 years ago and you’re trying to sell the same program …
Feeling the Pain of Empty Seats In Your Personal Training Programs? Read More »
If You Have Plenty of Traffic, Do They Want What You’re Selling? Traffic is easy. You can buy as much traffic as you want. Online, offline, and direct marketing is available every where you turn. For pennies per lead. But if you can buy traffic easily then why aren’t you full and able to raise …
