fitness marketing mastery debra atkinson podcast

Do You Have Shareable Fitness Content, Fitness & Health Pros? Mom was right!

[vc_row][vc_column][vc_column_text css=”.vc_custom_1618536245710{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1618536344211{margin-bottom: 0px !important;}”]Shareable fitness content gets you more likes, comments, and um, shares. But more than that it gets you more exposure. When the right people (your ideal customer) shares, saves, comments, or likes (in descending order of importance), you get more love from your platform.

First things first.

Are you on the right platform? If you have no audience, no followers and more of your tribe are on Facebook than Instagram and you’re killing yourself on Instagram, you’re wasting your time. There’s only so much time. You don’t have time to waste right? So the post creation, posting, responding to your comments and asking questions to engage… you likely have other things to do today.

Make sure the time you spend (and yes, you need to be there) on social is giving back to you.

Now, let’s talk shareable fitness content. I’d be willing to bet that you have some posts that you thought were juicy, thought-provoking, and deserved more love but got the cold shoulder. Am I right?

If that’s true don’t be afraid to go back to it and repurpose it into one of these ideas.

What’s shareable?

  • Graphics – infographics that illustrate a point
  • Images – say a series of exercises or yoga poses
  • Quotes  – someone famous, or even you, as long as it resonates with your audience in a way that makes them say, “Amen!”

Why they’ll share?

  • It’s news. Share a study, a research finding, a statistic.
  • It’s shocking.
  • You made them laugh: it’s funny.
  • It’s heartwarming.
  • It makes them look smart.
  • Yes, it’s practical – you gave them today’s core workout or a series of stretches to use while sitting at the desk, or a recipe – right there, no clicking to a blog.

Make it specific: not “everybody” friendly.

Here’s why… if you want to grow a niche and a strong following, you are talking to one demographic. A large gym? Having multiple accounts would be smart. Time consuming? Yes, but guess what? The time you’re spending talking to no one specifically now is a huge waste of time getting you nowhere. Give your accounts to the trainers or people who work with a specific demographic. Middle and older women, young moms, and young men are a best start.

Resources I use:

  • Canva – graphics, infographics, photo editing
  • Piktochart – also an infographic, handout editor 

Never steal.

If you look at someone’s post, you love it and you share it, take note. What about it did you love? And realize you’ve just been marketed to in the best way. Someone gave you something you find useful and want to use again.

Do that for your tribe.

Resources mentioned:

Flipping 50 Fitness Specialist

Learn More About the Mastermind

Don’t Miss All the April Fitness Marketing & Selling 2021 streak! Starting with this episode on April 1:

It’s NOT “Do More,” Not Even in 2021.

Don’t miss “Goldmine of Fitness Marketing” episode for easy and simple marketing strategies right under your nose.

You can find them all on iTunes or at fitnessmarketingmastery.com/old2021[/vc_column_text][/vc_column][/vc_row]

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