fitness marketing mastery debra atkinson podcast

How to Charge More, Raise Your Health Coaching Rates, and Not Pee Your Pants Doing It

[vc_row][vc_column][vc_column_text css=”.vc_custom_1618886961217{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1618887340719{margin-bottom: 0px !important;}”]Know you should charge more and raise your health coaching rates but afraid you’ll lose clients if you do?

Here’s what happened when I raised rates. (Listen to the podcast)

In the first week I attracted 2 lawyers, a realtor, an entrepreneur, and a financial planner who purchased without ever talking to me. I lost clients who were overly concerned about every minute, and got ones who focused on the transformation, the ones who do the work and own up when they don’t.

How to Raise Health Coaching & Fitness Training Rates

  • Announce rates will be going up in advance (30, 60, or 90 days)
  • Send the message again with more frequency as you get to the last week, last few days
  • Include the message on your sales page, and at checkout, in blogs and social posts
  • Reach out to prior clients and let them know you’ll renew them now at the current rate if they’d like to take advantage of that
  • For VIP clients you can grandfather them in at the rate they’ve got now by using a coupon code or creating a separate new coaching product and hiding their special rate.

Rate raising becomes a big launch opportunity when you approach it like this and treat your current customers like VIPs you’re letting in on a secret. Raise your health coaching rates with confidence.

Keep Promoting

Just don’t neglect to continue promoting your services after you raise your rates. It’s important that you address any imposter syndrome. It’s natural to feel uneasy raising health coaching rates. But you’ll be surprised how it gives you more confidence to do it and you’ll upgrade your service as a result.

Raise Your Health Coaching Rates Enough

Make it worthwhile for you to go to this effort to raise your rates. Meaning, if you don’t double them, at the least make it noticeable. I raised coaching rates by $200, then $300, and then by $500. That was the equivalent of between 20% to 25%. When you add the increased revenue with grade A clients there’s a lot to love.

You can do something similar when you discontinue a product. You’re using urgency to your advantage but it this case it’s not a short term same, it’s real.

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Episodes you also might like:

Show up When You’re Not Selling Fitness Services

Always Let Them Know You Sell (without selling!)

Resources:

Flipping 50 Fitness Specialist

Learn More About the Mastermind

Don’t Miss All the April Fitness Marketing & Selling 2021 streak! Starting with this episode on April 1:

It’s NOT “Do More,” Not Even in 2021.

You can find them all on iTunes or at fitnessmarketingmastery.com/old2021[/vc_column_text][/vc_column][/vc_row]

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