The #1 Reason Your Midlife Clients Aren’t Getting Results?

Hormone Imbalance.

Learn The Secrets To Easily Improve Client Transformation
And Turn Clients Into
Your Fans for Life!

Your Menopause Fitness Specialist Mentor

Debra Atkinson, MS, CSCS, Founder Flipping 50, host of the 1st and only, exclusively made-for-menopause fitness membership in the world. 

  • Bestselling author (6 titles)
  • International Presenter: NSCA, IDEA, CANFITPRO, SCW, Club Industry, FitnessFest, Athletic Business, MEDFIT
  • 37-year full-time fitness career, 15+ years over 6-figure income
  • Prior Senior Lecturer in Kinesiology at ISU
  • advisory board
  • Subject Matter Expert American Council on Exercise (ACE) 
  • Flipping50 Menopause Fitness Specialist creator

Teaching you the after 50 fitness formula™ that took me from 0 to 6-figure months. 

Flipping 50 Menopause Fitness Specialist & Advanced Specialist

There are 38 MILLION baby boomer women, and 25 MILLION Generation X women following right behind them! Worldwide there will be 1.2 Billion women in menopause by 2030.

They have hormone imbalances that no one is addressing. You can bridge the gap.

Too often, clients with hormone imbalance require a special program, but instead are given a standard exercise prescription. [Basically like: Standard American Diet – SAD]
But those clients are seeking support as soon as it doesn’t work, again.

They’re not finding options, even though they’re ready to invest in the right answers. You may be training them, but stuck. They can’t lose the weight or shake fatigue. I can help. Give answers specific to them , and they’ll talk about you to everyone!

What The Flipping 50 Menopause Fitness Specialist Program gives you:

Position yourself in a huge market hungry for answers, and willing to invest in getting the right guidance.

The Flipping 50 Menopause Fitness Specialist key skills you’ll gain:

How to assess your client’s hormone signs & symptoms: You can’t give every woman in menopause the same workout format or schedule. Turn your training into the true custom exercise prescription clients need.

How to create systematic, integrated, custom programs for menopause+ clients: This skill will help you enjoy reliable, predictable, sustainable results for your clients, even in menopause when they’ve been stuck and gaining weight for reasons they can’t figure out.

How to identify and handle adrenal disfunction: This skill will help you distinguish between menopause hormone imbalance and adrenal disfunction. You’ll be able to modify workouts to the needs of the individual woman you’re working with and help her know what to expect.

How to integrate hormone assessment together with existing client intake forms: This skill helps you create an integrated, not isolated, plan that uses the skills you have as a trainer, instructor, or health coach, for comprehensive data collection. That allows multiple ways for clients to see and feel progress along the way.

How to set your coaching strategy: This still is based on the ability to define the highest priorities for your clients. It allows you to have the greatest amount of success with the least amount of confusion and overwhelm for your clients. You will underwhelm and overdeliver.

How to design effective communications: This skill will help you break through the noise on line and understand what a prospective client, a lead, or a customer needs to hear first before they ever say yes. You will identify what they are thinking and feeling so you can meet them where they are.

How to create a plan for delivering your service or product: This skill helps you understand the steps, sequence, and delivery of your unique program or service. It provides creative ideas you can use to play to your personal strengths and start strong or improve your current delivery method. You’ll observe it in real action from a meta level as you go through the course and then receive the coaching that explains why it was done that way.

How to create a supportive environment for your clients: This skill comes from observing two unique groups during your program. You’ll witness what can happen in a done-it-yourself course and the power of interaction among like-minded individuals who support each other in learning and asking. This skill will help you determine how to support your clients.

How to provide online programs that increase passive income: This skill will help you increase your career and revenue stream options as a trainer, health coach, or fitness instructor. With your personal definition of success, this skill will allow you to choose in real person sessions, group sessions, online live sessions, online recorded sessions/lessons or any combination of these.

How to answer questions about intermittent fasting, keto, or vegan, for your menopause clients: This skill will allow you to stay in your scope of practice if you are not an R.D. or nutritionist by presenting the science. You’ll support client’s decision-making and enhance your value as a fitness & health coach.

How to suggest testing and questions for your client to ask other allied health professionals: This skill enables you to remain in your scope of practice and still anchor a strategic plan for your clients. If your clients have had tests you’ll understand how to use results to modify their exercise.

Flipping 50
Menopause Fitness Specialist

  • Access to the After 50 Fitness Course ($497 value)
  • 8 Coaching Modules (audio)
  • Course Coaching Transcript
  • Quiz
  • Certificate of Completion
  • This Flipping 50 Fitness Specialist course is CEU- approved by ACE, NASM, and AFFA for 2.5, 1.9, and 15 CEUs, respectively.  (Both options qualify for CEUs. However, only the Advanced option comes with business templates, a Facebook group, and for a limited time during Women’s Health Month May the 2021 Masterclass series – a $497 value)


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Advanced Flipping 50
Menopause Fitness Specialist

  • Access to the After 50 Fitness Course ($497 value)
  • 8 Coaching Modules (audio)
  • Course Coaching Transcripts
  • Quiz
  • Certificate of Completion
  • This Flipping 50 Advanced Fitness Specialist course is CEU- approved by ACE, NASM, and AFFA for 2.5, 1.9, and 15 CEUs, respectively.  
  • Marketing and Course Templates (to personalize with your logo)
  • License to use for 2-year period
  • 4 month marketing support in Facebook
  • Launch plan (programs, services) in FB group
  • Website and social media audit via FB group
  • Programs, pricing, and support for market positioning
  • Private Facebook group of peers doing what you do

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When does training start?

Training can begin any time. Training for both the Specialist and Mastermind for business combined has a specific start. The sooner you’re in the Specialist training, the more time and energy you’ll have to grow your business.

Do I have to be a personal trainer or a certified health coach to be a Flipping50 Menopause Fitness Specialist?

No. I have F50 Fitness Specialists who just wanted the knowledge for themselves and friends, or who are nurses, yoga or fitness instructors and want to help their clients get better results or expand their services by narrowing their niche.

I’m not in menopause (or a guy not planning on it!) can I still be a Flipping50 Menopause Fitness Specialist?

Yes. Look women in menopause are going to seek trainers. If you care enough to dig into the things that make training a woman in menopause so different, my program will equip you with the resources and knowledge you need to do that. And the marketing tools that help you message them in a way they’ll want to work with you.

 I have my own issues with menopause, can I still be a Flipping50 Menopause Fitness Specialist?

Yes. The comprehensive program starts with you. You will start by experiencing my signature program as “a client” and we layer the coaching insight on top of it. You’ll get my proprietary process and understand how to teach it to your clients. If you’ve got your own struggles and experience your own transformation you will only enhance your ability to reach clients and help them succeed.

How will my clients benefit if I become a Flipping50 Menopause Fitness Specialist?

As a Flipping50 Fitness Specialist, you will be able to guide clients through a blueprint step-by-step based on their unique menopause journey. You will have tools to offer and know the pivots to make when something changes or there is a plateau.

How will I earn more if I become a Flipping50 Menopause Fitness Specialist?

Immediately, as a Flipping50 Fitness menopause Specialist, your value goes up. Imagine hiring a certified plumber vs a handyman. People expect to pay more for an expert. You can earn more 3 ways, charge more, help more people, or both.

How long is the training?

The actual modules are 9 weeks. Some Flipping50 Fitness Specialists go through at an accelerated rate and others choose to pace themselves and then review before they’re ready to take the final quiz. I recommend 8-9 weeks to truly experience the course as your clients or customers would experience change over time.

How heavy is the workload?

Much of the Flipping50 Fitness Specialist occurs as you experience the course yourself. You’ll have about 10 1-hour modules and masterclasses. It’s the time between the modules experiencing the coursework (as you live your daily life) that makes the difference. You’ll adapt the systems by practice. I recommend setting aside an hour or so once a week for each module. 

What’s the financial investment and how soon can I expect to make it back?

There are two options. Both provide CEUs but the Flipping50 Fitness Specialist is for someone who primarily wants it for their own benefit. The Advanced Flipping50 Fitness Specialist is for the trainer or health coach who plans to or is already working with midlife women and can see that a couple small sales or one single sale with a long-term client will make the investment back. You’ll have the knowledge, solutions, and confidence to make those sales so much easier.

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