Could All Your Possibility Be Ruining Your Eminent Fitness Business Success?
AT SOME POINT YOU HAVE TO CHOOSE
There are a dozen ideas that could make you successful. If you have a multifaceted skills and talent you may be good at any of them. If you have specific skills you’re good at like most of us, probably just a few will really be your ideal path.
A bigger obstacle than choosing which to pursue is following through all the way and leaving the rest behind.
Talking about the possibilities and the ideas is seductive. It’s dreamy and attractive and makes you feel powerful and inspired. You have an idea and something special and unique.
Doing the work and the day-to-day steps to carry out that vision is dirty and frustrating. You don’t have the dreamers talking to you. Your investors want results and they don’t care how you do it but it needs to get done. Doing the work spread out on the dining room table with the piles of papers and notes and the laptop browser open to a dozen tabs is a mess. It’s your daily reality if you’re going to GSD.
No one is there patting you on the back. No one is going to tell you you’re the greatest trainer every day. It’s isolating, lonely and takes thick skin. The more success you have the more that’s true. There is a large gap between what looks like success at entry level when you begin to earn a consistent amount of revenue… and the real top where you truly have reserves of revenue. That’s the part of the story would-be successful trainers often skip. From first few chapters to the back of the book leaves out the conflict, the climax and the real story.
One of the biggest obstacles, for both a solo entrepreneur trainer or owners and managers of facilities and large staff… is the fear of choosing a path and committing to it long enough to make something happen. It’s evident in so many places.
1. Marketing “the best” program … once. With no results, and then no change to the marketing strategy – no new placement, positioning, pricing. No new images, introductory events, free meeting or presentation to introduce it. Just dead.
2. Program ideas inspired by “no one has ever done this before” … ignoring the fact that maybe that’s a sign that no customer is demanding it and there are too few people interested in buying it. Having competition is proof that there are customers, seeking answers and that if you have a unique answer to a problem that a customer has, or your answer is better, there is room for you.
3. Follow through. While you are building your product or service, developing the idea and bettering the concept…while you’re creating the marketing and the ads and images…there will be a dozen more great ideas coming to you. This is the nature of the entrepreneur beast. If you can stay the course and finish digging the really deep hole for the single project you’re working on now, you have a chance a big wonderful chance of getting to a place where you have something you’re proud of, to market and sell, that serves others.
How many good ideas have come and gone? How small is your bubble? Are you staying in your own small circle sharing your big ideas without looking at the big world and both the possibilities and the potential competition? Do your homework. Don’t fear competition. When there is some, there’s a better chance that there’s an opportunity for you.
You have to dig one deep hole. Be willing to dig alone as the path narrows the further down you go. You’ll need help and you’ll get it, but ultimately it’s you who has to use the shovel.