What I left out of my Menopause TEDx talk…

4 Ways Health & Fitness Pros Can Create Income Right Now


The thing I didn’t say in this TEDx talk pertains to you, coach. And it’s this: 

It took making the mistakes first. 

I discovered the science about the serious gap in exercise and sports medicine research featuring women in 2013. 

At that point, I’d coached hundreds of women privately, thousands in groups, and supervised hundreds of thousands of personal training sessions in homes, parks, private gyms, universities, and just about anywhere fitness can take place I’ve been there. 

So, there were clients that I had to learn with… I had to look at the physiology of menopause and the physiology of exercise and interpret the signs and symptoms by gathering it all together. Because no studies existed about women in post-menopause having an impossible time removing weight. Following all the rules and getting no results… was common. 

Yes, of course, there were those clients who wanted to continue enjoying their cocktails and “moderately” healthy diets but weren’t actually willing to make changes. 

But there was a large percentage of women who were willing to go 100% in and get changes… who I still struggled to support. 

Some were athletes, fit and exercising regularly, even competing in events. 

Others were just exercising alone, preferring it to be a private “me time” activity for them.

But both types of women following guidelines and position statements, counting steps and calories, were failing to get results. 

It was those that found the following recommendations not only didn’t work but backfired, that made me dive into a rabbit hole of research every day for hours. But in 2013, when I accidentally discovered that changing my own exercise routine resulted in better fitness than I’d ever experienced – even as an Ironman triathlete – that’s when it all came together.

You see, that part that WAS in my TEDx talk.. was the reason I finally got it. After exercising for hours daily.. for decades, I was not for the first time since I was 18. I was behind a desk and computer and trying to figure out just how to turn in my recently (self-directed) no income into something better than the mid-6 figures I’d been left behind and make a bigger impact on more people as well as the fitness industry. 

Exercising either briefly at high intensity or at low levels was all I did. I walked a big old, and only moderately motivated dog, did yoga or I chose to lift weights or do HIIT for 20 minutes. That was my exercise for about 11 months. Suddenly? I was in the best shape of my life… and naturally, easily thinner. 


Use Your Personality: Or Your Brand Personality 

Why would you ever want to attract someone by acting in a way you aren’t? Say you’re introverted and you like movie nights, dinner for two and you go online to a dating site and make it sound as if you’re the life of the party and enjoy dancing in clubs to dancing in the living room. 

Likewise, don’t get yourself all excited and enthusiastic if you are calm, quiet, and subdued in working with clients. 

If you use words like “girlfriend” and people don’t like it, do you change or do you use what attracts people who DO like it? If you would stop using some term that actually fits your ideal customer, because a stranger disliked it, you’re like Julia Roberts’ character in Runaway Bride who doesn’t know what kind of eggs she likes and changes based on who she’s with. 

Start with Flirting 

Never forget that if you’re in-the-face, and skipping the education or you’re in a frenzy when talking… you alienate anyone already intimidated by overwhelming information, or in a frenzy with life themselves! 

Just flirt. Share some science. Explain the science. Listen, scientific studies are misinterpreted ALL-THE-TIME… so go back to your grad school 101 courses on interpreting types of science studies and know that this information is so very basic and much needed. Many women don’t realize the difference between a small study and a large one, an 8-week, and a 10-year, a split routine, and total body, the sequence of exercises, or the amount of rest and impact on them. 

Just little things. One thing at a time. A flirty look takes seconds and has you looking again in a few minutes right? Exactly. 

Ask for Advice

Marketing for health & fitness pros has never been so easy! This one is foolproof if you share something that matters to your audience. 

What should you wear for a photo shoot? What should you call your next program? How would you describe our business? Which colors do you like best? What logo design is your favorite? 

Women love to give their opinions! And they will. What they say may or may not be as important to you as the engagement. DO be prepared for responses and then comment!! On every single one! 

I’ve gotten great responses to ingredients in a new product, to which dress to wear to an event, and which tights to wear at a photoshoot. 

Ask Some Questions that They’ll Ask (subconsciously) After 

  • Did I feel heard? 
  • Is there something that makes me curious to know more? 
  • Did I feel more energized?
  • Did I laugh or smile? 
  • Do I feel a little more inspired or excited?  

Marketing for health & fitness pros from dating advice – who knew!? But you truly are starting a new relationship. Let them see the real you, or the you that is your brand. 

4. Package all of These Income Generators together. 

Send an email today, suggesting a new group starting that’s focused on a problem you know a lot of your community have, offer it at 20% higher rate than normal – it’s specialized afterall – (or suggest you are going to raise the rate after this beta group and they want to get in now to take advantage of it. Offer an upsell for more private time with you, or simply an add-on that you know they’ll need to have to be successful. 

Think like … You HAVE to. Sometimes you just have to imagine.. That you do in order to get out of your way and do what was always possible anyway. 

Your email list should provide you that kind of cushion. You have the ability to send an email and make money every single day. Are you using it?

Which one will you use first? 

Other Episodes You Might Like: 



Cardio vs Weights After 50 (Wish I Knew this Sooner)


BIG Fitness Mistake Women Over 50 Make (It’s Crucial for Lean Muscle)



Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top