Do Email Open Rates Fall Below 20%
You may have two problems.
1. Your subject lines need major attention.
2. Your emails are not even getting seen.
Let’s deal with number 2. If you have someone join your club, do a consultation, buy a session and you capture their email and add it to your email list WITHOUT asking them to confirm they want on it, or without OPTING IN themselves, they are probably not even seeing your emails.
Your emails are going into Spam or maybe – just maybe they’re making it to the Promotions folder, but never being opened. Most advertorial things hit the promotions box.
If you haven’t told them:
I’ll be sending you an email from this address: ___________________
There’s something juicy in it to help you ______________________, so be sure to open it and you can start using it right away.
You can move my emails to your primary folder by just dragging them from your promotions folder so you won’t miss a thing.
I’ll only send something when I have an article or something really important to share that is specific to you …about _________ a __________ on ____________.
And in many cases…. having a confirmation email (that many businesses try to skip and turn off) is now a good practice. Because otherwise Google is trying to make it a great customer experience, not a great business experience. So your email isn’t getting in unless someone said, I want that. In 2013 or before you may have gotten away with it… you can’t anymore.
This is why the Freemium gift becomes so important…it gets someone on your email list BY CHOICE: theirs.
If you want to learn more about building your email list by designing a freemium gift that they want so much they exchange their email with you… respond or connect at the Fitness Professional Solutions. I gain an average of 600 emails a week from various freemiums with my consumer market. Granted I can target anywhere, not just in a geographic local. But if you consider if you have a geographical location you know your customer better. You can be extremely on target with their issues, problems, challenges. You’re dealing with one culture, you know where they shop, what they do for fun, etc.
Look for reasons it will work rather than reasons it won’t. If you’ve been in business a long time, you may have tried it before. I hope so! Try it again. Better. You know more. You know more about your customer.
You need just to have the patience and focus to do this. People who write books rarely have the luxury of dropping work for 6 months or a year. They write over lunch for a year or from 5-7am for 6 months. So can you.