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5 Fitness Business Legal Documents | Your Checklist

[vc_row][vc_column][vc_column_text css=”.vc_custom_1618802538810{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1618802694844{margin-bottom: 0px !important;}”]Your fitness business needs a minimum of 5 legal documents and probably more. But here’s a start.

What not to do:

Just go online, Google terms of service, copy and paste and use it on your site. You are not protected. You have no idea if your services and products are all included.

Here are the 5. Think of this as your checklist for what you have and what you need on your website. Don’t panic; but do start putting your next legal step on your radar.

  • Terms of Service
  • Refund Policy
  • Affiliate Disclaimer
  • Privacy Policy
  • Disclaimer

Terms of Service

In this document you include everything about delivery, what they have and don’t have after purchase, access, and the refund policy is also often here. Each product or service you have may have a unique clause. My membership for instance, is an automatically renewing subscription until we’re given notice for cancellation. We specify when then cancellation must come or we can withhold a portion of the refund if we choose to on a late cancellation. 

Refund Policy

People will pursue refunds even if you’ve clearly stated your refund policy. It will still take time and time is money. It’s also stress and takes you away from what you should be focused on. But at the least if PayPal or a credit card chargeback do occur, you have recourse. You can show the service or product terms agreed to, that you did your part, and 4 out of 5 times I’ve “won.”

Though it’s never a sweet victory. The customer is still angry. Often, I was too in the beginning. I’ve softened. Usually, a customer is confused, stressed about something else in their life, upset they didn’t keep track of their purchases and it was never about you.

Affiliate Disclaimer

Sharing any equipment or products you love? Maybe from your Amazon store? You have to tell them in plain site that you’ll make money if they use your link. I have a resources page. I highly recommend to our Flipping 50 Fitness Specialists that affiliates be a part of their business!

There are products and services that make your customers more successful. If you’re recommending them, why shouldn’t you get some credit? You should. But you do have to have a disclosure statement on the web page, or in an email when you share.

Privacy Policy

Everyone wants to know you don’t share their information with anyone. You don’t store their credit card information on you website. As an extension of this you may also want to tell them if you’re using cookies on your site.


If you are posting images of exercise, or videos, or even discussing how to create a workout, a disclaimer is important. And yes, you should be doing all of those things. But you should do so under the umbrella disclaimer that “Not all exercise is appropriate for every body. The advice on this site is in no way a substituted for medical advice. Before starting this or any exercise program seek the advice of a medical professional.”

Legal documents shouldn’t be an afterthought. Have them updated regularly. As you add, delete, or change your services, so too should your legal documents change.

Other Items You Want Legal Advice on:

  • Guarantee
  • Testimonials
  • Images of students
  • Claims avoidance

Lost in Legal Document Mumbo Jumbo?

In May and June as a part of my Mastermind Masterclass series I’m hosting not one but two lawyers who specialize in these details (as well as Trademark and copyright types of questions).

For a special early bird rate, I’m opening these two masterclasses to the public, and if you want in, just respond to this email. I’ll shoot you the rate (we don’t even have the order form filled out yet – but you’ll get first dibs on asking your questions if you’re in early).

And I’m also hosting a tax strategist. You can get the two masterclasses together for one low price, and one major relief for a business that’s truly in good shape.


(for the tax & legal masterclass bundle: early bird through May 4)

Episodes you also might like:

Show up When You’re Not Selling Fitness Services

Always Let Them Know You Sell (without selling!)


Flipping 50 Fitness Specialist

Learn More About the Mastermind

Don’t Miss All the April Fitness Marketing & Selling 2021 streak! Starting with this episode on April 1:

It’s NOT “Do More,” Not Even in 2021.

You can find them all on iTunes or at[/vc_column_text][/vc_column][/vc_row]

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