Know What You Want
Last week had you plopped any small child on Santa’s lap 9 out of 10 times you’d hear them rattle off a list of items they hoped to find under the tree.
Knowing what you want is half the battle. You love your work, you want to be successful. If you haven’t determined what success is to you, you’ll have a hard time attaining it.
So in what might be a lull before the storm, clean the equipment till it shines, make sure if you’re dealing with snow and ice you have a cancellations policy in place and salt, sand or shovels near the front door. Then, sit down and ink your goals for the next 12 months. And the next 5 years and 10. Where do you want to be.
Are your goals monetary? Do they include time for your own pursuit of health and fitness goals? Leave you quality time with family? Let you do what you enjoy most about your job? If you love to create; write, design, implement, speak, for instance…is there plenty of that in your daily tasks that will help you reach your goals?
Make sure that your goals and how you want to spend your daily time are congruent. In order to do what you want to do, and for instance, have time with a family or for school, you might have to slow down the growth of your bottom line to enlist other staff members to do what you could- only if you sacrifice the family time.
Include everything about your business and your mission and your brand. Who do you want to be when people are talking about you? What is it that you want to set your business apart? Anyone can call themselves a trainer. Anyone can get a certification and be in business. How are you different? What do you want people to come to you for? What do you want people to value you for? And how will you make that happen? What actions, thoughts, steps do you need to take in order to do that?
While you’re writing don’t worry about anything else, just write “as if” it is going to happen. It might take one sitting and it might take more. Don’t try to do this with anyone else, even if you have a partner, do it alone first. Then get together and go over it together…with your partner, your staff members, and make sure that you all have the same vision.
If you need to from that, meet individually with each team member and talk about their role in helping you get there. Where are they strong parts of the equation for you and where can they improve?