Blueprint for Your Fitness & Health Coaching Business Plan

Are you stuck when it comes to what to do next in your fitness & health coaching business plan (or rebuild)?

I’m going to share 5 MUSTs for your health & fitness coaching business plan in this episode.

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Use this as a checklist. You won’t do them all at once. You probably have some done. You’ll work on others. Getting these things done is your job. It won’t pay you until you have them done. So don’t do this a little bit at a time, spend a full day, or every evening doing them until they’re done.

If you’re a trainer or health coach, nutrition or yoga instructor who works for a gym or studio, stay with me. You still need these pieces. And if you work for a small business owner – or a medium-sized one, he or she may need to hear from you how to support you. You’re a profit center for the business. If there’s a way that helps you and them both, they’ll consider it when it’s presented right.

5 Musts for Your Fitness & Health Coaching Business Plan

  • A website with a clear message
  • A lead-generator that gets you email addresses
  • An email sequence for onboarding customers
  • A sales email that makes phones ring, checkouts happen, and closes sales
  • Customer testimonials that actually sell products & services

The answer to what to do to next to build your fitness business should be more clear. You’ve got to have a website to place the lead-generator and the email capture on. To have the email capture form and the email sequence for after they get it, and sales emails when you’re ready to make an offer, you’ve got to have an email provider.  So virtually nothing happens online without:

  • A website
  • An email provider

Reach More People, Easier Than Ever

It has to be as easy for them to communicate and pay you as if they walked in, shook your hand and gave you cash. And it can be. In fact, it can be better. You just eliminated the commute. It’s antiquated to think in person training or coaching or exercise is better. It’s an option. But done, baby is better than perfect.

I’d rather order groceries online and have them delivered. Fast, easy, time savings of more than an hour. I’d rather bank online than in person. Click click. Deposited and transferred.

Convenience is Winning

And I’d rather pay for fitness services monthly via my bank account and meet with my coach online. In 2020, I saved 40% of my expenses by not flying, staying in hotels, attending conferences, and having to board my dog. That works. So don’t you think that in person is better.

But Your Clients are Different, Right?

I hear you… saying, “but my business is different.” “You don’t understand, my customers are different.” Than what? Anyone in the world. Reality is, you’re throwing up obstacles because you don’t want to change. Check your imposter syndrome. Sometimes we’re as scared by success as we are by failure.

Fitness Business Support | Legal & Taxes Masterclass Bundle


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Flipping 50 Fitness Specialist

Learn More About the Mastermind

Don’t Miss All the April Fitness Marketing & Selling 2021 streak! Starting with this episode on April 1:

It’s NOT “Do More,” Not Even in 2021.

You can find them all on iTunes or at

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