Got A Fitness Calendar For Publish and Pay ?
80% of Fitness Businesses Have No Idea How To Use Social Media
Fewer have a publishing calendar. Are you one of them?
In my Free Weekly Live Fitness Marketing Class (access to the recording is available in case you missed it and want to watch/listen) today I talked about the importance of creating and sticking to a publishing calendar. The hardest part is creating the calendar. The most important part is creating the calendar. Not hard as in pouring concrete (sorry- family joke- we always taught about “hot” sweat vs “cold” sweat … and it worked: extremely successful step son and son!) but hard to set time aside, commit to what you’re going to launch.
Ridiculous but this little step could actually solely be responsible for propelling your fitness business forward.
You have to decide what you’re programs are and when they start (launch). You have to decide when you’re going to have the flyers up the web pages done, the registration links ready. You have to then decide what the idea customer will consume to find out. Do they use Youtube, visit your website, read your emails, blog or are they active in Facebook, Twitter or Pinterest.
When you have the answers then you decide what content points to the problem your offer solves. You begin to write about that. Without an offer. Then you increase the intensity and frequency of those articles, videos, posts and tweets (not about the OFFER, about what the customer needs to hear to want it.) Put on a calendar when you’re going to publish the articles, the videos. Then put down who is going to do them. What images will you use?
This little calendar is going to create a bigger stir around every program in every platform that your customers will find you.
It is well worth the time spent at a meeting to dive into what content will whet the appetite of your customer.
Seriously, this is a no-brainer, right? If you don’t sit down and make yourself do it, you won’t though. I know! Don’t ask how I know, I just know! I just left a three day conference in NYC, with about 90 top speakers in the industry who are using social media or want to in order to be strategically aligning their business with the world. After 27 months of investing time, money and energy (a lot of all!) in learning social media (YouTube, Facebook, Twitter, Pinterest, Email, Webinars, Teleconferencing…) I learned a load more… but bottom line is this: if you don’t plan this social strategy YOU ARE WASTING YOUR TIME ON IT.
P.S. You don’t have to be on all of these platforms: be where your target customer is. It’s all that matters.