How to Get More Personal Training Clients

How to get more personal training clients using simple strategies with today’s guest. Dave Smith is a professional fitness and weight-loss coach who was chosen as “Canada’s Top Fitness Professional” in 2013. He also founded the Online Trainers Federation, which helps fitness professionals start and scale their online businesses.

The number one question by almost any trainer is how to get personal training clients. Until that’s not the question trainers struggle to make a living doing what they want to do, and what can change lives. You can get more personal training clients easier than you think.

Essentially, Dave is teaching his secret sauce to other trainers. And today, he’s giving it up for you. In our time together I have two questions for Dave:

  1. How to get personal training clients
  2. How to get more personal training clients

Dave delivers on how to get more personal training clients. Whether you’re seeing clients face-to-face or online or both you’ll get so many action items today. Dave and I have had podcast play dates together before. The spoiler alert is this: we have a good time. I think that’s so important… because I think it means that you will take more away from this episode because of it.

Pretend you’re brand new. You’ve trained your roommates, your parents, and your best friends. Maybe you’ve designed a program for your sister-in-law to get her body back after baby. Now what?

How do I get paid to train and attract those kind of clients?

Then… how do I attract more clients?

TAKE-AWAYS from today’s episode:

  • How to get more personal training clients
  • Why you don’t need a big following to have a big business
  • The motivator
  • What 1000 “true fans” means
  • How to know what to create digitally
  • Identify your “counter-trend” product/service offering
  • Create your “no brainer” program
  • Batch test your offer until it clicks


Link to Facebook split testing tutorial

Connect with Dave at

Listen to other episodes in this series:

Dan Ritchie and email marketing 

The series preview (and free worksheet link) 

2 thoughts on “How to Get More Personal Training Clients”

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