Get Fitness Customers and Make Marketing Fun | Tell Stories
I was sitting at my dining room table it was dark and I was still in my pajamas. From the night before. I hadn’t washed my face although I had taken the dog out – in my pajamas.
Get fitness customers by learning to tell stories. Everyone loves a story. Yet, few people use storytelling for a positive impact in their marketing.
Instead we broadcast information as if we’re World Health Organization or National Institute of Health. Most fitness pros go on and on about the benefits of exercise and the features of our services, or worse, the certifications and qualifications of your staff.
As if… no one else can say the same thing.
But of course, they can.
You don’t have the edge on Pilates, or strength training, or functional training, or whatever your favorite mode of exercise is. You didn’t invent it.
But no one can tell your story.
There’s one thing to remember about a good story though.
Make it about them.
When you start telling stories you can connect with people and get fitness customers. In a way you can’t unless you tell stories.
Stories become the why you.
But it’s not comfortable. It’s vulnerable, its transparent and you may resist it or have in the past. I spent a weekend with a business once, interviewing key managers. We told their stories about why they were doing what they were doing and not… teachers or plumbers. We told why it meant something to them personally. We told about how their personal life or family members become a part of every conversation with a customer. We put together these video clips to get fitness customers easier, more authentically, and to humanize a business.
But the General Manager never implemented them. It wasn’t comfortable. It was new. Right now? It is exactly stories like that which will take you from being a business or personal trainer, to being the friend and the guide who will help too.
So how do you tell stories that get fitness customers? Follow a few key tips below to start telling your own story. I’d suggest writing it out or speaking your story and transcribing it with Otter.ia (I’ve mentioned it in prior episodes). Once you have your story, you want to pick the point.
What’s the point that story illustrates. Whether it’s funny, sad… matters.
For instance, a sad story will get attention more than a happy one. Think about Sarah McLachlin’s sad dog commercials. They get donations. But, you can’t use them all the time.
When you’ve got your full story down. Leave out the parts people already know- from Stephen Spielberg.
Drop into the middle of a story. Grab them.
I could barely see the interstate through my tears. The reason I was leaving was calling me on the phone telling me he wished I wasn’t leaving. Let me go. Let me go or hold on tighter. The front and back seats were full of computers, blenders, client files, and my bike was on my carrier. So, that’s what it had come down to when I needed to pack. I’d left a house full of non-essentials sitting in the middle of each room in my 4200 square foot house to live with these essentials for however long it took to sell my house.
My TEDx talk for instance was a string of stories that let you (and me as I was telling it) be in the moment. You want your listener to see themselves in the story. So, imagine under the pressure of relaying a very important big idea in under 15 minutes, if you’re going to tell at least 5 stories? Whether you are doing a 3 minute video, you’re writing a 800 word blog, or you’re talking on the radio, you want to tell a story.
You’ve got stories. No one else has them. It’s a simple and easy way to get fitness customers who you will love working with and will love you back.
If you need help…. Today through Friday I’m offering the Fast Flip business coaching to help you nail your message. It’s 12 weeks of accountability calls. But Saturday it’s over. If you need to get into action, your message or the actions you are taking are not working, take advantage of this special offer.
Link in the show notes will be removed when I’m full or it’s over.