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Fitness & Health Business | How Do You Know What Freebie to Create?

[vc_row][vc_column][vc_column_text css=”.vc_custom_1619053856030{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1619053982586{margin-bottom: 0px !important;}”]How do you know what freebie to create that your ideal customers will find irresistible?

Get to know your customer better than anyone else knows them.


Know what they read, what they watch, what they think when they stare at a menu and what they think when they’re trying on swimsuits.

Know what they’ve tried, what doctors have said to them, what their friends are doing and what they think about personal trainers and health coaches. Know what they tell their spouse about what they want and what they don’t share with their spouse.

Think about what they want and the transformation they want. Think about why they want it. And why that’s important.

Avoid this Mistake

What won’t help you know what freebie to create?

Don’t think about what they need.

Because although they probably do need some corrective exercise and they do need better shoes or a tracking device for their health measures, if what they want is weight loss, you don’t want to stray far from that.

At this “dating” stage of the game you have to give them exactly what they want. The purpose of your freebie is to connect so that you can continue sharing more about what they need.

Push Pause

But most of the time if you start trying to create something, just anything, or make it something that you know they need, it won’t work.

You know what freebie to create easiest if you interview at least 2 dozen of your ideal customers.

That will tell you the areas they’re struggling with most, what they’ve tried, and what worked and didn’t.

So, start interviewing. Stop guessing. Even if you think you are your ideal customer, you’re not. You, my dear are too close to it. It’s been too long since you were clueless.

My Best Freebies

What I realized is that my health coach and training clients were burnt out from social media time and not getting enough traction. I created a Style Guide for Health & Fitness Professionals so they could delegate some or all of that.

Then I created a 5-minute blog post step-by-step guide. I was constantly telling my audience to create content but they were so short on time that too was something not getting done. With content being the #1 thing that brings people to your website, getting these done is a must if you ever want traction. But take it from someone who knows blogs can take hours… hours to research, draft, correct, collect images or insert video into… you don’t need that cornerstone content ALL the time. Hence, my 5-Minute Blog freebie.

I constantly rank in the top 10 for key words I aim for. And when we learn I rank 11-20 for 30 more words, we go to work making small tweaks so that I’m in the top 10. That’s how I get found first when someone types in a question to Google.

And that can work for you too.

Interview, Don’t Guess

Establish 5 or 6 questions (I’ve hinted at them here and I’ll add them to the show notes) that you ask every one of your interviewees.

Your GOLDEN interview questions:

  1. What’s your biggest challenge or struggle when it comes to exercise?
  2. How long has that been a problem?
  3. What have you tried?
  4. What happened?
  5. If you could wave a magic wand and look ahead 3 months, what would you like to see?
  6. Anything else you’d like to add?

There are additional details.

Once you’ve collected all the responses in a spreadsheet, look for the common denominators. Did everyone say weight loss? Or belly fat? Or muscle tone, or something else?

Now You Know What Freebie to Create … almost

That’s when you start crafting a freebie. What would give someone a quick win, and what is also of course related to the core product or service you offer?

Before you actually create it, think about the content. Create a rough draft of the content that should be there. Narrow it down. Make it the absolute best content in the shortest possible time for your ideal customer to consume. If you overwhelm… which is so likely to happen… you’ll confuse. A confused mind does nothing.

So, make it a simple 3 tips, 3 exercises, 3 products you love, 3 recipes, or a breakdown of a good warm up or a perfect workout.

Now it’s time to decide, what’s the best way to deliver the content?

Is it a one-page cheatsheet or checklist? Is it a pdf? A video? A webinar?

Now it’s time to create it. And believe me, you won’t think this right away, but something they consume in 5-10 minutes is far more likely to work. They’ll be able to consume it quickly. They’ll be able to start implementing it right away. That means you still have their attention.

A couple freebie ideas:

A grocery list and a video so they can make a recipe with you that solves a problem for them.

A pdf with images and instructions for stretches to decrease posture issues from sitting at a desk all day.

A sleep tips & resources guide for a better night sleep.


Got your wheels turning? Now it’s up to you.

  • What’s a freebie your audience wants and would help them have a quick win?
  • Is it tied to services you provide so you can offer a logical next step… would be to work with you?
  • Can they consume it in a few minutes, or consume it regularly over and over again?

Good to go! I can’t wait to hear what you create!

Head over to Canva, one of my favorite graphics editors, or to (and if you reach out I am happy to share with you my favorite gig for creating ebooks/pdfs and covers for them)



Fitness Business Support | Legal & Taxes Masterclass Bundle


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Always Let Them Know You Sell (without selling!)


Flipping 50 Fitness Specialist

Learn More About the Mastermind

Don’t Miss All the April Fitness Marketing & Selling 2021 streak! Starting with this episode on April 1:

It’s NOT “Do More,” Not Even in 2021.

You can find them all on iTunes or at[/vc_column_text][/vc_column][/vc_row]

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