Fitness Marketing Hacks

It can be difficult to feel like you are doing enough when you’re not getting enough calls and inquiries or if you are not feeling fulfilled with your business. It’s important to remember that there are many different strategies and tactics that can be used to promote your fitness business and increase your reach…and some of them are quite simple. These fitness marketing hacks I’ll share can help you connect with potential clients and build a strong online presence. 

Tell your story

Telling your story can be a powerful way to connect with potential clients and build trust with your audience. It can help to humanize your brand and to showcase your own personal journey and experiences, which can make it easier for people to relate to you and to understand what sets you apart from other fitness and health coaches.

When telling your story, it’s crucial to be authentic and to share details that are relevant and interesting to your audience. Some key elements to include are:

 

  • Your background and how you got interested in fitness and health
  • Any challenges or obstacles you’ve overcome
  • Specific examples of how you’ve helped clients achieve their goals
  • What sets you apart from other coaches and what makes you unique

Be sure to choose the right platform to share your story, depending on your target audience and the kind of content they engage with. You can share your story on your website’s “About me” page, on your social media platforms, in video or podcast format, or even in a blog post.

By sharing your story, you can create a deeper connection with your target audience and help them understand how your experiences and knowledge can help them achieve their goals.

 

Find your best-performing content. Then rinse and repeat

One common mistake is trying to replicate the success of others by copying their strategies or tactics. However, remember that what works for one person or business may not work for you. Instead of copying others, always stay true to yourself and your audience and to focus on creating content that resonates with them.

 

Another mistake is looking at the number of followers someone has and assuming that they are successful or that you should try to emulate their approach. First, look at the engagement on their posts and consider whether their followers are real or fake. A high number of followers doesn’t necessarily mean a lot of engagement is happening with the content.

Above all, to focus on your own unique strengths, interests, and audience, and to use that to create content that shows the real you. After all, it’s why they’re here!

 

Establish brand continuity and consistency

Mistake – using images that are all over the board, different backgrounds- dark and light, some close-up others far away. Find a collection of images that speaks to you and study it. Look through your past posts. Which performed well? Look at past Reels, which performed well? 

Chances are it has a lot to do with your image. So, making it always pristine and adding a cover image could impair your results. An outperformer of mine, on the content topics I’ve shared before and after does best. Why? Because it’s a face. My face peeking in to share the post. So, before you just “pick” your brand, study what your audience likes.

Squeeze more juice! Share what you already created

Number 4 of these 5 marketing ideas quickie is definitely easy and almost effortless. That makes it easy to forget. So many of us are guilty of this! I’m a recovering content creator. It’s not that you shouldn’t create more content, it’s just that once you have, give that content life regularly. Share it again and again in regular cycles. 

I’m willing to bet you already have a lot of content- articles, and videos, that resonated with your audience. Go find them! 

Be a Go-Giver

Share other people’s posts and comment on them. Make them “you” by adding an interpretation for your audience. 

That’s it. A simple 5 marketing ideas for your health and fitness business that can give you not just 5 posts, but be an evergreen source of inspiration. You already have the ability to do this!! 

The work is largely done!

Resources: 

Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course

5-Day Attract More Midlife Clients Challenge: https://www.flippingfifty.com/5-day-fmm-specialist-challenge-opt/  

Other Episodes You Might Like: 

10 Social Media Tips That Work for Fitness & Health Professionals:
https://www.fitnessmarketingmastery.com/social-media-tips-2/

How to Promote on Your Timeline Posts: https://www.fitnessmarketingmastery.com/timeline-posts/

Post Less, Engage More: https://www.fitnessmarketingmastery.com/engage-more/

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