Having conversation
professional development

Are You Having This Conversation About Your Fitness Business?

You Know You’re a Personal Trainer If… You’re high on life one day when you’re full and your clients tell you what a difference you’ve made for them. Then you have a no-show, and a cancellation back to back and wonder how on earth you can ever make a living at this. You are thrilled

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customer traffic
Attracting Clients

Where Is Your New Customer Traffic Coming From?

Where is your traffic coming from? Where do people find you then opt in and get your “Freemium” gift? This of course in 2016 is the key to first impressions. It’s not new but I can visit 10 fitness center websites right now who don’t do this. They share the opportunity to get their “email

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new customer
Attracting Clients

How To Enroll More New Customers in Your Old Programs

No one has time to re-invent the wheel over and over again. But if you’re trying to sell a program that’s called bootcamp in the early morning and after work, just like every other fitness trainer and club, every time you do it you have more competition. Unless there’s something new, shiny, and fun about

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video marketing
Marketing

Why You Need To Start Video Marketing or Level Yours Up Now

The Reasons Are Simple YouTube is the #2 search engine. In less than 18 months my own customer-focused YT channel has grown from 400 to 8K subscribers. What’s better, its now a small revenue stream on it’s own. What’s far better than that is those customers from around the globe join my email list to

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testing your marketing
Marketing

Testing Your Marketing or Wasting Your Time

Overwhelming Tasks The number one job of business owner, or of the manager or director of a program is to increase the success of the program by increasing revenue. Either raise the rates or increase participation or both. Staff members have to be happy, valued, and appreciated. If they are performers and given every opportunity

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marketing monday
Marketing

Marketing Monday is Your Most Important Day of the Week

Will Monday come again next week with the same number of clients, members, sessions and busy-ness? Suggesting to you that you’re too busy to work on your marketing, or programming, to generate more business? The challenge isn’t that you’re too busy. It’s that you’re too distracted. If you take your eye off the marketing ball

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promise you can't keep
Marketing

Are You Making Promises You Can’t Keep?

Do you have clients that are doing it all right and still not losing? Do you have clients that are having odd reactions to a healthy diet? Do you want to get better results for clients with stubborn weight loss issues and be the expert in your area? This is rare for me. I’m taking a

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fitness marketing
Marketing

5 Fitness Marketing Truths Today

I published a podcast that reviews 5 strategies of the late David Ogilvy who made his mark in advertising by being one of the first so many years ago to begin content marketing. His ads were the first that were of the advertorial type. He was intent on educating his customers and gaining their trust.

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fitness marketing mistake
Uncategorized

The Biggest Mistakes You’re Making with Fitness Marketing

#1 Adding People to Your List Without Asking Permission or Telling Them Something Juicy is Coming No one is begging for more email. No one lacks for information. If someone didn’t knowingly opt in to your email list they aren’t looking for your email, don’t know the value of it if it shows up, and

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business cards
Attracting Clients

Drawer Full of Business Cards and No Business?

More Than Being Seen: Networking to Revenue In this ongoing series focused on marketing the over-arching message is that relationships are everything in 2016 and beyond. Being in fitness, selling fitness alone just because everyone needs fitness is not enough to guarantee your success. People want a relationship, they want to know your story, connect

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ptonthenet
Marketing

Want to Be Featured in PTontheNet? Hurry! Respond Now!

I NEED YOU! If you’d like to be included in an article for PTonthenet where you can get a bit of exposure that can set you apart as a leader in the fitness business industry, read on and act fast! Have you created a new service? or added a new product that you created (or

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LIMITED SEATS AVAILBLE.  

Yes Debra!  I want to make this my best year in my fitness business! Please tell me as soon as the Bootcamp opens again!

Due to the personalized nature of this program, I only accept a select number of trainers each session into this BootCamp. Be sure to join the notification list below.

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