Fitness Marketing Mastery Blog

personal trainer success
Attracting Clients

The Health Coaching Trend Unleveling Your Personal Training

Coaching Goes High Credibility If you’re “coaching” your clients and want to truly get to the bottom of what prevents them from getting results, you’ll want to read this. As medicine moves toward options, choices, and empowering the patient to choose from Chinese medicine, alternative medicines, homeopathy and western medicine or blend them together as

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content creation
Marketing

How to Repurpose, Schedule, and Track Your Content Creation

If You Knew Your Video Viewers Weren’t Your Fans Would You Do Things Differently? They’re not. The people who are following you as fans on Facebook are not the people who are viewing your YouTube videos. And vice versa. So if you’re not wisely repurposing your articles, blogs and posts into YouTube videos so that you

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a week developing
Marketing

Spend a Week Developing New Programs then 11 Filling Them

How To Fill A New (or Old) Program Every Time If you miss the mark when you’re developing programs you won’t “hit” the mark by changing the title or the time it’s offered. But we’ve tried right? And those strategies are steps in the right direction. You’re trying to test variables to see what works.

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Social media icons
Marketing

Your Social Media Success Strategy

Do You Have A Conversation on Social Media? Post, post, post. Tweet, tweet, tweet. Chat, Chat, Chat. Crickets, crickets, crickets? Unfortunately, if you’re posting blogs, sending emails, posting Facebook images… pushing out information but no one is talking back? You’re desperately in need of a refresh on your strategy. It is not about you pushing

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Ati-Aging Mindset icon
Marketing

Are You Changing the Aging Mindset For the Better?

Do You Know the Active Over 50 Market? Few fitness centers are getting it right. They’re catering to 30-45 year olds instead of the 45-65 year old market with money to spend, a sense of urgency, and a wide-open market who feels they have too few choices out there. They don’t want to take advice

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Error icon
Marketing

The Single Biggest Error Most New Fitness Directors Make

Vertical and Horizontal Business Growth If you’re like so many entrepreneurs, you get itchy. You want to grow your opportunities to make more money fast. Even if you’re not so entrepreneur-oriented, but you manage a team for someone else’s business, there’s a chance you feel a boot in your you-know-what to grow your revenue. That

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Place an order
Marketing

Why You Should Go Place an Order at Vistaprint now

You Just Sold a Happy Customer: Did You Increase the Sale by 20%? What if you did that? Every sale you made was worth 20% more than it is now? What would your number be at the end of this month? Or the year? It would make a difference, right? Of course it would. How

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No Competition - no progress
professional development

You Have No Competition and You’re Not Growing?

Who Is Your PEPSI? You’re Larry Bird. Who is your Magic Johnson? You’re Coca Cola. Who is your Pepsi? If you’re wishing or wanting, or it’s true, that you don’t have any real competition (so much more to say on that later), think again. Without competition, you have no reason to run. Neither does your

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Sales funnel icon
Marketing

Your Personal Training Sales Funnel – Have You Got One?

Do You Know What A Sales Funnel Is? Not to be cagey or funny, but it is: the most underused, misunderstood and neglected part of your marketing and sales. Unfortunately, that’s the best definition. Few “marketing managers” use it or help their departments use it effectively. It’s every department for themselves and worse, if you’re double

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Increase sales icon
Marketing

Create a Small Item A Customer Can Buy First to Increase Sales Later

What’s a Trip Wire? Customers have problems. That’s why they come to you. Something about your facility, service, or product solves that problem. They need a place to exercise. They want to lose weight. They are frustrated with prior attempts without progress. Whatever their problem is, you got them to take a first step. That

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LIMITED SEATS AVAILBLE.  

Yes Debra!  I want to make this my best year in my fitness business! Please tell me as soon as the Bootcamp opens again!

Due to the personalized nature of this program, I only accept a select number of trainers each session into this BootCamp. Be sure to join the notification list below.

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