Top 10 Personal Training Business Podcasts of 2017
It’s the end of another year and that means your votes for best personal training business podcasts are in. Download these episodes for your holiday workouts and start the year with some new marketing ideas to rejuvenate your personal training marketing in 2018. The countdown to #1 in David Letterman style: #10 Profitable fitness tips
More Fitness Clients From Simple Homework
Helping Fitness Clients Find You Fitness clients were finding me organically. I thought I was clear on my brand message. I was wrong. I know who I serve. I am my target market, for crying out loud, duh. I know what they want. I know what they hate. I know what else they’ve tried. I
5 Pieces of Fitness Blog Content You Need
Coming up with fitness blog content may feel overwhelming. It may feel like pressure for reasons you haven’t even put your finger on. There’s that little voice that says, what are other trainers going to think… what will my boss think… will I offend any of my clients… and much of that stems from doubts
Make Your Fitness Blog Strategy Better Fast
A fitness blog is a way to share information in a non-intimidating way with an audience looking for solutions to a problem. In other words, they’re perfect for reaching your ideal customer. It’s an opportunity you don’t want to blow. You’re using real estate on your website that either hurts or helps you attract customers
What You Need to Do To Convert Email to Fitness Sales
First let me tell you what’s not working. Promotion, promotion, promotion. If you’re making any of these 5 Biggest Mistakes with email marketing your open rates are probably around 17-18% and click throughs are about 1-2, maybe 3%. Am I close? They aren’t trusting you. Less than 1/5 of your audience is opening and how
How to Get More Fitness Clients with Content You Already Have
You want more fitness clients. You want them to stay longer and pay longer. You’re constantly trying to keep up with monitoring session numbers per week, retention rate, conversion numbers that your blog, or podcast (dream?), or regular videos just fall off the radar. They seem unimportant because … well, they’re not burning. You’re busy
Are You Missing Out on the Most Effective Free Fitness Marketing Tool?
Fitness marketing is more and more competitive. It doesn’t matter if you are a solo personal trainer, or a full-service facility, there is more noise distracting your customers right now than ever before. Why not tease your most engaging content in the most engaging way on Facebook (and online period) to reach your customers? It’s
10 Rules for Personal Training Business Success
1. Know your personal training business customers better than anyone Your personal training business serves customers. You think you already know them. If you haven’t interviewed anyone recently (had a third party, not a staff member), you’re guessing. The customer of today is not the one that you trained or sold 10 years ago or
How Make Every Woman Over 50 Want You: Personal Trainer’s Guide
I have dozens of emails, Facebook posts, and YouTube comments every week describing terrible experiences with personal trainers who didn’t “get me” from women who are over 50. They’re being lumped into bootcamps with everyone else, or treated like they’re frail, or simply not understood. If you’re a trainer who cares, this is good news.
Social Media for Fitness | 2 Fixes when you’re posting but nobody cares
Social Media Marketing Shooting blanks on social media is detrimental! Think of it like food or exercise: it’s either hurting you or it’s helping you get where you want to go. Truly you only get one or two chances to use social media with customers before they won’t see you if you’re not relevant. The
3 Ways to Grow Your Following and Make Clients Want You
The goal is always grow your following. This time of year is tough. Attention spans are short. Yours. Distractions are many. Theirs. This can be a harder time of year than the holidays. At least, for Northern climates, when it gets cold people are driven indoors, and in any climate surrounding the holidays there are
What to do when great personal training programs aren’t full
Right off the bat we have to agree that with the title of this blog I’m assuming. I’m assuming that your programs are great. I want to operate that way with this blog. So, I’m going to put it on you to have: tested the actual program analized evaluations seen the results participants get So
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Yes Debra! I want to make this my best year in my fitness business! Please tell me as soon as the Bootcamp opens again!
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