How to Make Time for Fitness Marketing If you can’t find time for fitness marketing such as your social media, or to respond to customer service questions, or create a blog – or doing one of those has taken SO much time that you can’t get something else done… including your own workout… there’s an
Some of the Best Personal Trainers Don’t Make It It’s a hard truth that some of the best personal trainers can’t actually succeed at making a living. Some of the personal trainers who are “celebrity” trainers, and industry award winners are not as good or as well intentioned as those we lose in this industry.
Using Facebook fitness marketing isn’t as easy as just having a Facebook page or reaching a quota of post-frequency. Like any good, effective, marketing it’s about having the right conversation with the right person at the right time. Social media marketing is here to stay. It’s going to get bigger and begin replacing a big
The way you’re measuring social media success is costing you more fitness customers. The #1 biggest mistake fitness business make is that they’re not measuring. The second biggest mistake is that they’re measuring fans and followers. The third biggest mistake is that they’re measuring fans and followers and engagement. Then they stop. That’s all. Does
Make More Money Personal Training How can you make more money personal training? You love it, you love helping people. You know how to make people’s lives better but don’t know how to make a living doing it. During the 25 years I’ve been a personal trainer, hired, trained, and been a business coach for
Ready to Master Fitness Marketing? We are all somewhere on a continuum when it comes to anything. We in the fitness space are used to observing clients in movement. They sometimes are a hot mess and sometimes eloquent and art in motion. Fitness marketing is not so different. Can you relate? When you’re blind to
Could you use a fitness message makeover? If you’re not effectively working out your social media fitness marketing strategy, your awesome content might miss the target. This post is full of proven ways to positively influence the next action of your social media viewer. Questions I answer in this post: What difference does it make
Taking risks are a part of every businesses growth. Fitness and personal training have never been bigger. But are you feeling the growth? Personal training revenues overall are experiencing huge growth. Yet, that’s collectively over all the personal training businesses everywhere. A huge growth in revenue doesn’t necessarily mean a huge increase in your profit
Do you protect yourself and your fitness business? Do you know the art? The art of saying no? Betty Rocker just declined an interview with me. Eloquently. I’ve met her in person a few times in the past month and love her. She is the real deal. She also protects herself. She’s walking her talk.
Do you have group training programs that aren’t full? Do you have trainers getting paid the same or less to lead group programs than they do for a private session? Way to often I see group training programs that are so dirt cheap that the poor trainers (and yes I mean poor!) leading them get
Find time to grow your fitness business = have more time There’s never been a better time to be in the fitness business. If you want to grow your fitness business, however, and create a real business, not just a service, so you can also make a living and have a life you love, you’ve got
In the final hour of marketing you need specific strategies. I just read a disappointing article in Club Solutions. I’ll admit I’m always skeptical of a “free” magazine. That said my opinion is probably skewed! However the breakout box in the hard copy of the article read “5 Specific Strategies to …” and it was
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Yes Debra! I want to make this my best year in my fitness business! Please tell me as soon as the Bootcamp opens again!
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