Attracting Clients

Stop Motivating Fitness Clients and Make More Money

Tell them you’re done. Stop wasting your energy motivating fitness clients. It doesn’t help them and it doesn’t help you.  They, nor you, don’t need motivation. They don’t need someone to be a cheerleader or to sell them a bunch of hooey about being a success story because they lose weight or fit into a

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Marketing

Every Day is New Year’s Day in Fitness

Marketing for the New Year’s Day in fitness began months ago for those fitness businesses that thrive without feeling like this time of year is either overwhelming or a miracle. They’re simply ready for it. If you’re like some of Oprah’s first time guests on the long-running show, if you’re not ready for them you will

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Attracting Clients

Your Fitness Customers Cry for Help | Respond Better

Listen to your fitness customers. You’ve heard it before. Listen without formulating your response. Listen without thinking you’ve heard it before. Listen without know what you’re going to say next. That’s not new information, especially if you’ve been in business for a while. Last night leaving the grocery store as I was putting bags in

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trainer client
Attracting Clients

How to Be More Professional Without Losing Your Fitness Clients

“You have to be more professional.” “We have to be more professional in our conservative little area.” “That’s not professional.”  Have you said any of these? Or had them said to you? The title may have got you curious. This post is all about how to be more professional without it costing you clients. Being

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Marketing

The Email Mistakes Killing Your Fitness Sales

What if you knew you were missing fitness sales due to your emails? Does the idea make you cringe? Email mistakes are common. Chances are if you clicked to read this, you already have a feeling it’s true. You may have a feeling you’re not taking time to think through email sequences and how they

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Marketing

6 Most Profitable Fitness Programs for Personal Trainers

This title promises a lot. I have to qualify it. If you create something and then position the rate so low there is no profit, this won’t help! On the other hand if you know how to position your price appropriately, you’ll potentially find your next program below.   #1/6 Profitable Fitness Programs: A Beginner’s

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Attracting Clients

Answer 3 Questions to Increase Your Personal Training Business

Now is the time to increase your personal training business. This time of year personal trainers get excited! In the Northern Hemisphere where I’ve lived for 54 years at least, when the weather changes and outdoor activity is a little more limited, people turn to gyms and trainers. No matter what time of year it

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Managing Your Business

Hire These 3 People for Your Fitness Business (Big or Small)

Hire these 3 people? What if you’re broke, just starting out, scared you won’t be able to pay them? I get it. But at some point you will be ready. When you first start your training business you wear all hats. You’re the trainer, the marketing manager, the customer service manager, and the janitor. You

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Attracting Clients

How to Get More Fitness Clients Excited About Buying

Get More Fitness Clients Are you ready to increase fitness sales this fall? If summer was slow fall is fun! Not just the regulars but non-buyers will buy in fall. It’s a chance to increase your annual sales by reaching a new layer of the market and keeping them satisfied. Get more fitness clients excited

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Marketing

How to Make Time for Fitness Marketing

How to Make Time for Fitness Marketing If you can’t find time for fitness marketing such as your social media, or to respond to customer service questions, or create a blog – or doing one of those has taken SO much time that you can’t get something else done… including your own workout… there’s an

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professional development

Why Some of the Best Personal Trainers Don’t Make It

Some of the Best Personal Trainers Don’t Make It It’s a hard truth that some of the best personal trainers can’t actually succeed at making a living. Some of the personal trainers who are “celebrity” trainers, and industry award winners are not as good or as well intentioned as those we lose in this industry.

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