Attracting Clients

When Monday Sucks and You’re a Personal Trainer

When Monday Sucks and You’re a Personal Trainer If you’re a personal trainer and Monday sucks, you’re in trouble. Monday is notoriously the biggest day of the week. You know, “never miss a Monday.” The struggle over the weekend is real and Monday is redemption day. So if that’s you, and you’re either too busy

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Attracting Clients

The First Hormone Balancing Fitness Specialist Program in the World

She’s Looking for a Hormone Balancing Fitness Specialist A whopping 4/5 women in perimenopause and menopause are looking for a hormone balancing fitness expert. They don’t know it. They don’t yet use those words. They will. As soon as you can use them you will attract. What if you could help your 50 and 60-something

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Attracting Clients

Reasons Your Midlife Female Client’s Cravings Kill Her Results

Are Your Female Client’s Cravings Killing Results? Got clients who aren’t seeing results? Or who show up and confess that they fell off the wagon? She craves something mid-afternoon and can’t control herself. Or she’s fine all day and then it hits at night. She munches from dinner to bedtime. There are psychological and physiological

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Managing Your Business

3 Reasons Your Midlife Clients Cancel (and what to do about it)

3 Reasons Your Midlife Clients Cancel Clients cancel. That’s a fact. Chronic cancellations killing your schedule? Then you’re faced with do I charge or give grace? If she’s close to renewal it’s tricky. Even if she’s not up for renewal your day (and energy) changes even if you charge. I’m definitely addressing women here. Why

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Marketing

3 Injuries Your Midlife Client Has (and how to help)

Your midlife client isn’t hurt because of something you did necessarily. But you might be able to alter a client’s routine and avoid more issues. Her hormones are the root cause of some common injuries. Most people don’t connect the dots. If you serve a lot of demographics you may not have the chance to

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Marketing

How Many Hashtags and Other Instagram Tips for Fitness Pros?

Ready for Instagram tips to get your posts seen? If you want to optimize your fitness content for better reach on Instagram, here’s the snapshot of things right now. Keep in mind this post goes live the beginning of July 2019. This is something to confirm in the future. Platforms change. Currently the range of

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Marketing

Video Performance on Social Media |Test Don’t Guess

Video Outperforms Everything Marketing Video performance on social media beats images alone, text alone, and images with text. Live video performance beats everything. Still, there are implicated “rules” for using video marketing on various platforms that you want to test yourself. If you don’t have proof always ask a question. Even when it makes sense,

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Attracting Clients

8 Social Media Mistakes Wasting Your Time (fix them fast!)

Are Social Media Mistakes Killing Your Reach? Social media mistakes cost you. Whether you spend money on ads or not you are spending money paying someone or doing it yourself when your skills are elsewhere.  You’re missing out on the ability to reach people who are on social media. You can correct it pretty quickly.

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Attracting Clients

How to Identify Clients with Leptin Resistance (and what to do)

Leptin resistance can effect so many clients. You’re significantly overweight and obese clients are most likely to have it. In an easy-to-understand explanation, it’s a bit like insulin resistance. The body is making leptin but it’s not being recognized by the brain. Leptin is the “satiety hormone.” Meaning, if you’re leptin resistance you’re not getting

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professional development

10 Signs Your Client Has Adrenal Fatigue (and what to do)

Training Clients with Adrenal Fatigue In this post I answer some questions that haven’t been “the norm” but are here to stay. It can happen to clients at any age and to both genders. It is definitely more common among women and women in midlife are most susceptible. If that’s your target market – by

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