Be A Critical Thinker: The Number of Fitness Businesses That Fail Far Exceeds Those That Profit Few businesses or trainers will let on they are failing or reach for help until it’s too late. They’ll resort to treating the business like a hobby or already have been and have a “real” job they are afraid
If You THINK You Know Your Value: You Could Be Wrong The value of a survey or an evaluation following completion of each package or service you have is priceless. If you don’t hear the comments of your customers – the ones who’ve bought from you and just finished your service, whether or not they
It’s Not About You: It’s About Them If you remember this you’re going to have a lot of fans. Watch people around you who are leaders and give. Sometimes they do it to the extent that others are left in dismay. They aren’t usually “paid back” and yet, for them, it’s OK. They’re learning what
When There Is A Cause You Care About: Show It Whatever you begin, continue. Commit to a volunteer opportunity for long enough to make a difference. Only commit if its something you care passionately about. If you have a reason to care deeply about cancer or cancer patients during treatment, then commit to it. No
Putting In Your Appearance? When you attend with the attitude that you have to go and put in your appearance you don’t have the spirit the give. When I was married to someone very connected in business we had a lot of social invitations. It was never a lot of fun and I suspect it
GONE ARE THE DAYS OF FRIENDING EVERYONE Even on Facebook people are selective now. People are abusing relationships. People abuse titles. Use yours carefully to network in ways that are purposeful for you, for them and position you both well. Leave the rest behind. There’s a theory that you have to give everyone who wants
If You Talk With Them, They Know You Talk About Them It’s not rocket science and it shouldn’t surprise you. When you say “in confidence,” “this is just between us… whoever you’re talking to knows that you talk to everyone about everything thing. There aren’t exceptions. You have to know deep down that if you’re
There is a reason retreats are popular. When universities, companies big and small, and business owners who want serious results take them they vacate the premises. It changes everything. What it does for you in a meeting with a new prospect is puts you on neutral ground. You’re the awkwardly dressed one if you’ve chosen
Measure Twice, Cut Once If you aren’t sure what matters you’re spinning around so busy you don’t have time to make progress in your business. If you have decided clearly what you want…. to grow your business by 66% in the coming year for instance ( a goal of a growing independent trainer just striking
READ and SHARE BOOKS If you want to be a leader…in your business, your community, or your industry, read. Frequently, and consistently read at least one industry book. I’m all for “free reading” (I haven’t quite been able to lose that term since elementary school), and too often my boundary blurs and it’s one and
BEEN TO THAT CHAMBER EVENT? The first time out is rough. For so many trainers completely comfortable in the gym in sweats, tights, and in front of mirrors (where other people would be freaking out!), in a dress and heels or a suit they are a mess. They don’t know what to do with their
ARE YOU HAVING STAFF MEETINGS OR ARE YOU INNOVATING? I think over six and a half years of time some of the most wasted time I spend as a director of personal training was spent in meetings. Every Monday morning, and then again every Monday afternoon I had two regular management and then staff meetings.
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Yes Debra! I want to make this my best year in my fitness business! Please tell me as soon as the Bootcamp opens again!
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