How to Overdeliver vs. Overwhelm with Your Fitness Programs
Do you know how to overdeliver vs. overwhelm? It’s so tempting to give them more … you know so much that can help them. But what happens when we’re overwhelmed? We don’t know where to start. A confused mind does nothing. Even if you feel like No! I’ve given them everything step-by-step… the workouts, the
Copywriting for Your Fitness & Health Coaching Business
What’s the one skill every fitness & health coach needs? Copywriting. Copywriting for fitness & health coaches is not taught in school or in traditional certification courses. It’s definitely not taught in English lit and it’s not taught in communications 101. Yet, now more than ever, you’re going to connect with a client online first.
Skills Health & Fitness Professionals in 2021 Will Need
There are skills health & fitness professionals in 2021 need that you may have been able to get by without until now. Consider this a letter to you. Before you read it, spoiler alert. In it I’m talking about your time running out if you don’t have a marketing strategy unique to the needs of
Training Clients in Menopause for Results & Business Growth
This post is in response to the many questions from trainers and health coaches after recent (and upcoming) presentations for FitnessFest.org, MEDFIT.org, SCW and the Pre-Con training and my TEDx talk. In effort to respond to all the questions quickly during this time when business building feels urgent… I’m hosting a master class on Wed.
3 Things to Do Before 2021 | Save Your Fitness Business
If you want not just to save your fitness business but you want to grow it now and in 2021, it’s time to get busy. Look, these things are going to be very relevant for the next couple years if not forever, but right now they’re absolute musts. The last quarter of the year is
The ABCs to Grow Your Fitness Business in 2020
So you want to grow your fitness business in 2020? Or… should I ask, you want to grow your fitness business revenue in 2020? I know plenty of “full” trainers who hate life. They know they can’t do this forever. They feel popular and Monday is great but by Thursday they hate the early to
4 Big Mistakes in your Email Marketing for Fitness
Email marketing for fitness was not a part of your degree in physiology. It wasn’t a part of Sports Management (I taught it at ISU so I am pretty confident about that) and it’s pretty niche so not yet a part of Marketing 101 you took either. It wasn’t included in your certification course. Where
7 Things Female Personal Training Clients Hate (and how to avoid them)
Female Personal Training Clients Survey Responses Nearly 78-89% of female personal training clients – or potential personal training clients – are women between 45 and 70. Here’s what a recent survey of this demographic (Flipping 50 community members from subscribers, customers, and social media followers) reveals about their personal training experience. The survey: created on
Things I’ve learned from 7 years of 100% online fitness business
I’ve been in the online business game for at least twice as long as the title of this post indicates. But for the last 7 years it’s been all of my business. The lessons have come faster and harder in that time. Things I’ve learned in 7 years of online fitness business Imagine you own
The Fastest Way to Grow Your Social Media Channels
Want to know the fastest way to grow your social media channels? Buy likes. But … spoiler alert. That’s not the question you really want to ask! These are the questions: How do you grow your customer base? How do you grow your email list? How do you engage interested prospects? How do you create
4 Tools I Use and Love for Easy Fitness Marketing
Looking for easy fitness marketing to make your end of year the best of year? Get your holiday promotions rocking with these tools. Don’t forget that 85% of your prospects will check you out – or find you (or not) – online first. Even if you’re one of few fitness options in town you compete
15 Confessions of a Self-employed Personal Trainer
15 Confessions of a Self-employed Personal Trainer Self-employed personal trainer? Or want to be one? This is for you. And it’s written in total respect. I know most of these because I’ve lived most of these and or coached someone through them. Somewhere in this list is one or two sore spots that you deal
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