How to Reverse Engineer a Fitness Funnel That Converts

You’ve got to be able to create a fitness funnel that converts no matter who you are. This podcast is all about it. And it’s in answer to all of the scurry, the flurry, and the nonsense going on around social media.

I see fitness pros and health coaches posting daily with very little growth over time. And it’s frustrating! If you’re spending more time daily creating posts on social media – or if it comes FIRST for you – before creating emails, diving into where your funnels are falling off and you lose people instead of converting them… you want to stop.

Or before getting yourself in front of real audiences with something to say because you’ve worked on your story, your sound bites and you’re ready to say with confidence, invite me and I’ll both entertain and educate your audience with this unique angle.

Need support on this?  If you’re in a program, you’re eligible for a “fast flip” business coaching to target your best next actions. 

Consistency is important. A part of that is consistently doing the right thing. Learning the hashtag strategy, supporting others, priming your audience, using stories and reels using all of this- no matter what platform you’re calling your base, you’ve got to do more than just be there.

00:00

Notice Something Missing?

Every once in a while if you notice, I will drop a podcast without any music … and there’s a reason for that. And that reason is important! Because it also applies to social media! The message has to be more important than the way you look.

It doesn’t matter if you’re a great teacher.

It doesn’t matter if you have a great product or service.

You may still struggle to sell your product to enough people to make more money doing what you love.

Even after 9 years of really, to be honest, greater success than I had envisioned (note to self: think bigger), I am no different than you in having to problem-solve to build a thoughtful experience for my customers. I have to plan it.

More on that… but first.

Get a Vision So Strong It Means Something a Hobby Won’t

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About not thinking big enough… Honestly, I think I just imagined making about the same and having more freedom and fewer headaches doing it. Well, 9 years and making monthly what I made annually (and it was comfortable), needless to say I have a new way of creating visions! AND the view is WAY better. I talked to the guy who’s going to build me a chipping and putting oasis in my back yard today. Part I of the project starts in about a week.

I want to be able to take a break from work and chip a bucket of balls in my backyard. Silly? I don’t care.

And you can too. Because of what you’re building and for no other reason. Look, I have been married. I have been a working mom, in the capacity that I worked because I liked it and contributing that meaningful way made my life richer and me a better mom and wife. But, my revenue wasn’t building anything. I looked at it as money I could spend on clothes or other extras.   Teaching fitness part time, frankly is more expensive than it is revenue generating.

If you’re a fitness pro you know what I mean. Shoes, tights, conferences, certifications (if you don’t do anything with them) are not really supported by a few classes a week. Our part time fitness instructors or trainers need some love. We need them… and they’re investing to work for us!

But there is far more satisfaction in buying a house yourself, walking into a furniture store and buying what you wanted, even paying tuition or buying the airline tickets for your kids, when you’ve earned it.

7 Questions to Ask and Answer in Order to Create a Fitness Funnel that Converts

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What problem does the [ _____________ ] solve?

  • Bullet 1
  • Bullet 2
  • Bullet 3

20:38

What are your Past Best-Performing Titles? TWEAK THEM:

  • Headline 1
  • Headline 2
  • Headline 2

(These are subject lines or video titles)

25:53

What question do people who have this problem want answered immediately?

  • Question 1
  • Question 2
  • Question 3

28:43

How are you going to be relatable?

Ask:

  • How can I demonstrate this?
  • What stories help me relay this?
  • How can I connect so I earn trust?

33:00

What myths do they believe that you can bust?

Spend time on this one!

34:45

How will your presentation give them something AND leave them wanting more?

1. Give them 1 of your # of tips or steps:

2. Give them #(fraction of your total) steps broadly:

Of the two of these, the first is probably most successful.

HOW: That’s what your program does for anyone who is stuck and wants the specifics.

How is the next step: your course or program.

Make it even more juicy:

In this section, I introduced ideas for making the offer irresistible now. 

Other Episodes You May Like:

Six-figure Months from 6 Mindset Shifts: https://www.fitnessmarketingmastery.com/6-figure-months/

6 Most Profitable Fitness Programs for Fitness & Health Coaches:https://www.fitnessmarketingmastery.com/profitable-fitness-programs/

Resources Mentioned:

Flipping 50 Menopause Fitness Specialist – Half Year Enrollment Special July 2022! https://www.fitnessmarketingmastery.com/menopause-fitness-specialist

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