Feeling the Pain of Empty Seats In Your Personal Training Programs?
Are You Trying to Sell 2009 Services in 2016?
Your customer is smarter. They have more options. They have access to a dozen programs online that may touch their pain points and solve their problem better than yours.
If you designed programs that were full 5 years ago and you’re trying to sell the same program in title, or in content, or delivery method chances are your customer has outgrown you.
If you’re not growing you’re not increasing your revenue potential. In fact, you’re sliding backward.
Today’s customer is what you have to focus on.
What do they want?
What are they willing to buy?
How much will they pay?
What problem do you need to solve?
What gets in the way of them getting what they want?
How can you solve that?
If you don’t continue to grow and learn not just about fitness, but about your customer, you won’t even have a program that stands still, you’ll have one that goes backwards.
The same services, products, delivery as yesterday simply do not serve the customer who has evolved.
What’s the best way to create a program that will serve and sell today? Read the next blog where I’ll talk about the simple way to build a program that no trainers- at least few- are doing.