Copy That Converts Readers to Fitness Customers Faster
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Stand out in the noise and volume of social media and electronic messages. It’s not about more and more content. It’s about better content and messages that your customers want. If you know them well by asking the right questions and listening to the answers, you’re emails will be opened. Your posts will be read and shared. You’ll be having a conversation instead of talking to them.
Identify what questions to ask and how to ask them.
Create a file with copy that you can go back to again and again to connect with customers. The right customers, that is.
If everyone loves you, you’re doing something wrong. If at least 5-12% of people don’t like you, that’s about right. Your goal is to attract the right people and repel the wrong ones.
What matters isn’t whether they love you, it’s whether you love them. Do you care enough to know them inside and out, to do the research instead of guessing that you know what they want and need? Do you stereotype after having a couple dozen sessions or a couple hundred consultations?
Did you know it takes 10,000 repetitions to become an expert? How close are you? Even then, a study of one isn’t really a study is it? So taking only your opinion of your reaction to customers is not as valuable as interviewing the customers to gather a diverse and bigger pool of responses.
There’s such a difference between journalism. english literature, and marketing copy yet too few trainers got into training because of a love for marketing. If you love people and want to help, you’re the perfect marketer.
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