14 questions that can change your fitness business & life

Want to change your fitness business? Would that change your life? I’ve got 14 questions you want to answer.

As much as you’ll hear them and think this is silly, maybe even – this is something I’ve heard before, if you haven’t got answers to them that are clear for you, or it’s been a while since you’ve revisited… you need to answer them.

Write your answers down!

  1. What do you want?
  2. What kind of lifestyle do you want?
  3. What are you willing to do to have it?
  4. What are your values?
  5. What are your unique skills?
  6. What are your boundaries?
  7. Who do you think is in charge of you getting what you want?
  8. If you don’t get what you want what will the reason be?
  9. Who do you serve?
  10. What transformation do you provide?
  11. How do you do that?
  12. Why you?
  13. Why your business?
  14. What would make someone say I don’t want anyone but you? 

Tuck your answers away and review them from time to time. Most importantly though, be sure you’ve answered them all, especially the last 6 questions. It’s those last six questions that will give you the clarity you need to start having a message your customer understands.

Of Course

Asking you right now if you want to change your fitness business is like asking if you want hot water for your shower. Of course you do, everyone’s business has changed. You may be thriving and yet you’d be an anomaly. Everyone is pivoting, figuring it out week by week and month by month.

But suggesting that you and I look closer at what part we play in the success of our businesses is a must. If you’re used to doing an annual plan you probably need to change that right now to a monthly plan. We can see that far ahead.


Even that may be tricky given universities don’t yet know for sure if there will be football games or who will attend live. Schools don’t know for sure if they’ll be in session or virtual.

Once fall activity is set though it will give us a little projection for a few months though.

We’re in a unique moment in time. One thing that does happen is that it’s different and hard for everyone. It levels the playing field. The skilled, talented, and consistent will survive. You can thrive.

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