Using your time wisely

Saying “No” Grows Your Fitness Business Faster

Do you protect yourself and your fitness business? Do you know the art? The art of saying no? Betty Rocker just declined an interview with me. Eloquently. I’ve met her in person a few times in the past month and love her. She is the real deal. She also protects herself. She’s walking her talk. …

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personal trainer success

What to do when great personal training programs aren’t full

Right off the bat we have to agree that with the title of this blog I’m assuming. I’m assuming that your programs are great. I want to operate that way with this blog. So, I’m going to put it on you to have: tested the actual program analized evaluations seen the results participants get So …

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Networking to Build Your Fitness Business and Become a Collaborator

You Need To Be There Someone will always think that you need to be at their event. There’s some truth to it. You, however, only have so many hours in the day. Pick the ones that matter most. Where will you help someone else? If you start with that in mind you’ll be far less …

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Why Goals Will Change The Effective Use of Your Fitness Business Time

Measure Twice, Cut Once If you aren’t sure what matters you’re spinning around so busy you don’t have time to make progress in your business. If you have decided clearly what you want…. to grow your business by 66% in the coming year for instance ( a goal of a growing independent trainer just striking …

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Team Hands-icon

How Can You Make Better Decisions and Encourage Your Team To Do The Same?

ARE YOU HAVING STAFF MEETINGS OR ARE YOU INNOVATING? I think over six and a half years of time some of the most wasted time I spend as a director of personal training was spent in meetings. Every Monday morning, and then again every Monday afternoon I had two regular management and then staff meetings. …

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fitness marketing mastery debra atkinson podcast

The Once a Week Task That Should Be In Your System As Long As You’re In Business

Fundamentals Win Every Time No matter what business you’re in you need to focus on fundamentals. You can be in architecture, craft-making, engineering, or at-home schooling for that matter. What makes the biggest difference to the bottom line will always be the fundamentals. You have to have a system for: Growing Leads. Qualified leads that …

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fitness marketing mastery debra atkinson podcast

ARE YOU SCHEDULING YOUR MARKETING EFFORTS LIKE YOU DO YOUR WORKOUTS?

ARE YOU REALLY CONNECTED TO A MARKETING STRATEGY? I’ll bet you can tell me exactly when you last did a cardio workout. I’ll bet the same of your next strength training session. When will it be? Can you tell me the same about when you are next due to connect with your prior clients? Without fail …

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fitness marketing mastery debra atkinson podcast

You Have the Magic Lamp Waiting to Be Polished, Personal Trainer

In this post, I begin a series of networking tips evolved from coaching clients, and working directly in facilities – both retirement communities, fitness centers, and university settings – they’re the secrets to successfully leveraging your skills, talents, and connections with others to help them. In turn, your business grows.   Often trainers spend time …

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Five Ways to Grow Your Fitness Biz with Social Media in 15 Minutes

If you think you don’t have time for social media, I encourage you to rethink it. For five minutes you could reach thousands. For fifteen minutes a day you can employ a strategy that will grow your reach, your page and bring your next customers over to your email list. Social media isn’t going to …

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