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copywriting workshop for fitness professionals

Copywriting for Your Fitness & Health Coaching Business

What’s the one skill every fitness & health coach needs? Copywriting. Copywriting for fitness & health coaches is not taught in school or in traditional certification courses. It’s definitely not taught in English lit and it’s not taught in communications 101. Yet, now more than ever, you’re going to connect with a client online first. …

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Books 2

The DOLLARS and SENSE of SELLING EXERCISE: Promoting Personal Training With Integrity Most personal trainers love fitness, but don’t love selling. Yet that’s what stands in the way between you and your career goals of helping people and making a profit while you do it.Looking to grow your business or the habits you know you …

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The #1 Social Media Mistake Costing You More Fitness Customers

The way you’re measuring social media success is costing you more fitness customers. The #1 biggest mistake fitness business make is that they’re not measuring. The second biggest mistake is that they’re measuring fans and followers. The third biggest mistake is that they’re measuring fans and followers and engagement. Then they stop. That’s all. Does …

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Your Best Positive Social Media Fitness Message Makeover

Could you use a fitness message makeover? If you’re not effectively working out your social media fitness marketing strategy, your awesome content might miss the target. This post is full of proven ways to positively influence the next action of your social media viewer. Questions I answer in this post: What difference does it make …

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Saying “No” Grows Your Fitness Business Faster

Do you protect yourself and your fitness business? Do you know the art? The art of saying no? Betty Rocker just declined an interview with me. Eloquently. I’ve met her in person a few times in the past month and love her. She is the real deal. She also protects herself. She’s walking her talk. …

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What You Need to Do To Convert Email to Fitness Sales

First let me tell you what’s not working. Promotion, promotion, promotion. If you’re making any of these 5 Biggest Mistakes with email marketing your open rates are probably around 17-18% and click throughs are about 1-2, maybe 3%. Am I close? They aren’t trusting you. Less than 1/5 of your audience is opening and how …

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