Social Sites at Work

Are You Expecting Too Much From Facebook and Giving Too Little?

Today brings answers to recent reader question and a common theme. Working with solo personal trainers or fitness centers who are “on” Facebook to promote their business or communicate their message but seeing very little results there is that constant little voice in the back of your head asking, “Is this worth it?” Let’s answer …

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How Do you Create an Intimate Community with a diverse clientele?

Got Groups? One of the best uses of Facebook is segmentation of your customers. Facebook pages are great collectively but Facebook groups are the best way to provide only the information that your specific segments want to them without having to find your items in a timeline or go to your page on purpose. A …

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How To Grow Your Facebook Engagement Dramatically without a Budget

Mom Was Right: Sharing is “IT” At least on Facebook. Just being there isn’t worth much if no one notices. Your page likes (total) doesn’t matter. Your engagement matters. The number of people not that you “reached” but that engaged: they liked, commented or shared. If you think of it like a game “likes” get …

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How To Keep Your FitnessMarketing Costs Down and your results up

How Much Does a Month of Social Media Fitness Marketing Cost? An hour a day? Two hours a day? Yours? Someone else’s? What return do you have for those odd 20-30 hours or depending on pay? $200-300? Do you know? Let’s define marketing just to be clear. It leads to a sale. Not in a …

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Are you using social media to build your fitness brand or is it using you?

On it or Embracing It? So much changes with social media that knowing what to do and how to do it is a challenge. The point I make here is that if you aren’t going to optimize every one of the social media platforms you’re on, you’re better to get off and use that time …

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Five Ways to Grow Your Fitness Biz with Social Media in 15 Minutes

If you think you don’t have time for social media, I encourage you to rethink it. For five minutes you could reach thousands. For fifteen minutes a day you can employ a strategy that will grow your reach, your page and bring your next customers over to your email list. Social media isn’t going to …

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Words You Want To Leave Out of Your Posts, Tweets, and Blogs

WORD SMITHING …that term is used most often to refer to brilliance at putting words together in a concise way to get a message across. It isn’t about using all 140 characters if that’s what you’re allowed. It isn’t about using ever character given to you in an ad. It’s in fact about using the …

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The Key to Social Media Success for Fitness Professionals

Why Are You On Social Media? Not intended to be a trick question. Yet, often I get a blank look back in response to that question. Then, there’s a flurry of activity happening without measurable results, that tells me … there’s not an answer to this question. If you don’t know your objectives, you can’t …

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I asked 20K Baby Boomers what their frustrations were – do you know what they said?

GUESS WHAT THEY SAID was their biggest frustration… Out of all the possible answers below to the question “what’s your biggest diet/exercise or lifestyle frustration?”…what three do you think were the most common answers? 1. knowing what to eat 2. knowing when to eat  3. following through with eating the right thing (I already know what …

I asked 20K Baby Boomers what their frustrations were – do you know what they said? Read More »

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