Social Sites at Work

Video Outperforms Everything Marketing Video performance on social media beats images alone, text alone, and images with text. Live video performance beats everything. Still, there are implicated [...]

Are Social Media Mistakes Killing Your Reach? Social media mistakes cost you. Whether you spend money on ads or not you are spending money paying someone or doing it yourself when your skills are [...]

Using Facebook fitness marketing isn’t as easy as just having a Facebook page or reaching a quota of post-frequency. Like any good, effective, marketing it’s about having the right [...]

The way you’re measuring social media success is costing you more fitness customers. The #1 biggest mistake fitness business make is that they’re not measuring. The second biggest [...]

Ready to Master Fitness Marketing? We are all somewhere on a continuum when it comes to anything. We in the fitness space are used to observing clients in movement. They sometimes are a hot mess [...]

A fitness blog is a way to share information in a non-intimidating way with an audience looking for solutions to a problem. In other words, they’re perfect for reaching your ideal customer. It’s [...]

You want more fitness clients. You want them to stay longer and pay longer. You’re constantly trying to keep up with monitoring session numbers per week, retention rate, conversion numbers [...]

Social Media Marketing Shooting blanks on social media is detrimental! Think of it like food or exercise: it’s either hurting you or it’s helping you get where you want to go. Truly you only get [...]

The goal is always grow your following. This time of year is tough. Attention spans are short. Yours. Distractions are many. Theirs. This can be a harder time of year than the holidays. At least, [...]

Content Fatigue, Toxic Shock, and Boring Blog Syndrome If you don’t have a blog, skip this. Go immediately to the top questions your customers ask, the reasons people say no, and start one. [...]