Want to know the fastest way to grow your social media channels? Buy likes. But … spoiler alert. That’s not the question you really want to ask! These are the questions: How do you grow your customer base? How do you grow your email list? How do you engage interested prospects? How do you create …
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Video Outperforms Everything Marketing Video performance on social media beats images alone, text alone, and images with text. Live video performance beats everything. Still, there are implicated “rules” for using video marketing on various platforms that you want to test yourself. If you don’t have proof always ask a question. Even when it makes sense, …
Video Performance on Social Media |Test Don’t Guess Read More »
Are Social Media Mistakes Killing Your Reach? Social media mistakes cost you. Whether you spend money on ads or not you are spending money paying someone or doing it yourself when your skills are elsewhere. You’re missing out on the ability to reach people who are on social media. You can correct it pretty quickly. …
8 Social Media Mistakes Wasting Your Time (fix them fast!) Read More »
Using Facebook fitness marketing isn’t as easy as just having a Facebook page or reaching a quota of post-frequency. Like any good, effective, marketing it’s about having the right conversation with the right person at the right time. Social media marketing is here to stay. It’s going to get bigger and begin replacing a big …
Use Facebook Fitness Marketing Better, Faster, and Have More Fun Read More »
The way you’re measuring social media success is costing you more fitness customers. The #1 biggest mistake fitness business make is that they’re not measuring. The second biggest mistake is that they’re measuring fans and followers. The third biggest mistake is that they’re measuring fans and followers and engagement. Then they stop. That’s all. Does …
The #1 Social Media Mistake Costing You More Fitness Customers Read More »
Ready to Master Fitness Marketing? We are all somewhere on a continuum when it comes to anything. We in the fitness space are used to observing clients in movement. They sometimes are a hot mess and sometimes eloquent and art in motion. Fitness marketing is not so different. Can you relate? When you’re blind to …
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A fitness blog is a way to share information in a non-intimidating way with an audience looking for solutions to a problem. In other words, they’re perfect for reaching your ideal customer. It’s an opportunity you don’t want to blow. You’re using real estate on your website that either hurts or helps you attract customers …
You want more fitness clients. You want them to stay longer and pay longer. You’re constantly trying to keep up with monitoring session numbers per week, retention rate, conversion numbers that your blog, or podcast (dream?), or regular videos just fall off the radar. They seem unimportant because … well, they’re not burning. You’re busy …
How to Get More Fitness Clients with Content You Already Have Read More »
Social Media Marketing Shooting blanks on social media is detrimental! Think of it like food or exercise: it’s either hurting you or it’s helping you get where you want to go. Truly you only get one or two chances to use social media with customers before they won’t see you if you’re not relevant. The …
Social Media for Fitness | 2 Fixes when you’re posting but nobody cares Read More »
The goal is always grow your following. This time of year is tough. Attention spans are short. Yours. Distractions are many. Theirs. This can be a harder time of year than the holidays. At least, for Northern climates, when it gets cold people are driven indoors, and in any climate surrounding the holidays there are …
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Content Fatigue, Toxic Shock, and Boring Blog Syndrome If you don’t have a blog, skip this. Go immediately to the top questions your customers ask, the reasons people say no, and start one. Whether you create a written blog, a video blog (vlog), or a podcast (or all three), if you don’t have content, why …
Are Toxic Shock and Content Fatigue Killing Your Fitness Blog? Read More »
Social Media is Either Your Best Friend or Worst Enemy There’s no middle ground. Either you’re one of the few who has figured it out and it’s working for you or you’re pretending that “being on social media” is enough. While you spend time, money, and energy creating posts you’ve skipped over the parts that …
Are You Wasting Your Time on Social Media Doing This? Read More »
