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Stop Motivating Fitness Clients and Make More Money

Tell them you’re done. Stop wasting your energy motivating fitness clients. It doesn’t help them and it doesn’t help you.  They, nor you, don’t need motivation. They [...]

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The BEST Response to A Question About Your Fitness Products, Services and Prices

STOP SQUIRMING Your best answer is a question. You don’t dodge the question but you have to answer based on the clearly indicated, “It depends,” that’s true of every [...]

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We’re closing registration…last chance

The Four Reasons Why Most Businesses (across industry) Fail: 1.) Owners don’t understand business. Finance, loans, payroll, expenses, depreciation, taxes, compliance, [...]

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Sell, Selling and Sold on Fitness

I met with a creative team for web design today. They asked a number of questions to gather information so they could design a program that meets my needs and that gets across the number one, [...]

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Selling the Older Client

“If I’d have known I would live this long, I’d have taken better care of myself.” That’s how the saying goes. It couldn’t be more true today even of younger [...]

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Roll Your Sleeves Up!

You’re in the fitness business. You love exercise and fitness and sharing your passion. We’ve all said it before. Truth is, you shouldn’t have to tell anyone that. They should [...]

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Selling “as if”

The gap between a new client and a lost sale varies based on your confidence. You have to believe more than the client that this is the right thing for them to do. If you are 100% invested in the [...]

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The Business of Objections

“I’m just here because it’s free. I don’t need your help. I don’t want to buy anything from you.” So says the client in front of you at your complimentary [...]