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4 Big Mistakes in your Email Marketing for Fitness

Email marketing for fitness was not a part of your degree in physiology. It wasn’t a part of Sports Management (I taught it at ISU so I am pretty confident about that) and it’s pretty [...]

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The Easiest Way to Create a Personal Training Program They’ll Buy

The First Step to Social Media Success …. is listening.  It’s the one most often skipped.  Have you noticed? Posting flyers, and promoting your programs, and your services, your [...]

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Why You Should Go Place an Order at Vistaprint now

You Just Sold a Happy Customer: Did You Increase the Sale by 20%? What if you did that? Every sale you made was worth 20% more than it is now? What would your number be at the end of this month? [...]

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The Simplest, Cheapest, and Most Successful Way to Market Your Programs

ASK THEM If you want to know what your customers want, the best way to find out is to ask them. They’re a lot more likely to buy something that they want than something they don’t, [...]

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Your Personal Training Sales Funnel – Have You Got One?

Do You Know What A Sales Funnel Is? Not to be cagey or funny, but it is: the most underused, misunderstood and neglected part of your marketing and sales. Unfortunately, that’s the best [...]

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Create a Small Item A Customer Can Buy First to Increase Sales Later

What’s a Trip Wire? Customers have problems. That’s why they come to you. Something about your facility, service, or product solves that problem. They need a place to exercise. They [...]

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Change the Meeting Venue and Make More Sales

There is a reason retreats are popular. When universities, companies big and small, and business owners who want serious results take them they vacate the premises. It changes everything. What it [...]

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The BEST Response to A Question About Your Fitness Products, Services and Prices

STOP SQUIRMING Your best answer is a question. You don’t dodge the question but you have to answer based on the clearly indicated, “It depends,” that’s true of every [...]

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Why People Buy Fitness Might Surprise You – and Change Your Marketing

Your Why: Why People Buy Your education is important. But it doesn’t matter nearly as much as your marketing. At least 70% of people make their mind up online before they call, email, or [...]

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