You can sell right now You can do it without being insensitive or tone-deaf to what’s happening. You need to do it with that frame of mind. There are plenty of people who seem completely blind to the fact we’re in a pandemic and everyone is making buying decisions from a unique perspective. You don’t […]
Open for Business: What You Can Sell Right Now Read More »
Email marketing for fitness was not a part of your degree in physiology. It wasn’t a part of Sports Management (I taught it at ISU so I am pretty confident about that) and it’s pretty niche so not yet a part of Marketing 101 you took either. It wasn’t included in your certification course. Where
4 Big Mistakes in your Email Marketing for Fitness Read More »
The First Step to Social Media Success …. is listening. It’s the one most often skipped. Have you noticed? Posting flyers, and promoting your programs, and your services, your announcements on your social media to the extent that it outweighs listening to your customers makes social media seem like something you know you “have to do” and
The Easiest Way to Create a Personal Training Program They’ll Buy Read More »
You Just Sold a Happy Customer: Did You Increase the Sale by 20%? What if you did that? Every sale you made was worth 20% more than it is now? What would your number be at the end of this month? Or the year? It would make a difference, right? Of course it would. How
Why You Should Go Place an Order at Vistaprint now Read More »
ASK THEM If you want to know what your customers want, the best way to find out is to ask them. They’re a lot more likely to buy something that they want than something they don’t, right? Are you asking your customers what they want? I often hear from fitness professionals why this or that
The Simplest, Cheapest, and Most Successful Way to Market Your Programs Read More »
Do You Know What A Sales Funnel Is? Not to be cagey or funny, but it is: the most underused, misunderstood and neglected part of your marketing and sales. Unfortunately, that’s the best definition. Few “marketing managers” use it or help their departments use it effectively. It’s every department for themselves and worse, if you’re double
Your Personal Training Sales Funnel – Have You Got One? Read More »
What’s a Trip Wire? Customers have problems. That’s why they come to you. Something about your facility, service, or product solves that problem. They need a place to exercise. They want to lose weight. They are frustrated with prior attempts without progress. Whatever their problem is, you got them to take a first step. That
Create a Small Item A Customer Can Buy First to Increase Sales Later Read More »
There is a reason retreats are popular. When universities, companies big and small, and business owners who want serious results take them they vacate the premises. It changes everything. What it does for you in a meeting with a new prospect is puts you on neutral ground. You’re the awkwardly dressed one if you’ve chosen
Change the Meeting Venue and Make More Sales Read More »
STOP SQUIRMING Your best answer is a question. You don’t dodge the question but you have to answer based on the clearly indicated, “It depends,” that’s true of every service situation. If you have one service or product and one price you are the exception to the rule. Yet, this BEST respond still fits YOU.
The BEST Response to A Question About Your Fitness Products, Services and Prices Read More »
Your Why: Why People Buy Your education is important. But it doesn’t matter nearly as much as your marketing. At least 70% of people make their mind up online before they call, email, or come in. A few years ago that percent was 50, and between five and ten years ago it was only 20%.
Why People Buy Fitness Might Surprise You – and Change Your Marketing Read More »
Your Customer Gets In Her Own Way Would you agree with that? She is too busy. It’s too expensive she says while she fills her closet full of more shoes and has a $5 coffee daily. She doesn’t have time, while she sits for an hour and a half a couple times a month to
If you want to sell easier you need to read this Read More »
Easy, Natural, and Enjoyable Three words least associated with selling fitness. Yet, you could add fun to that list. Most trainers have a negative association with selling. They would gladly take a high commission and have someone else feed them customers. Well, the dream of that is probably short-lived. An owner who can afford to
Would You Love Someone Else to Do The Selling for You? Read More »
You deserve to attract your dream customers and earn the value of the transformation you provide. I’ll help you do it and keep the freedom and flexibility you love.
Debra Atkinson
Voice For Fitness LLC
6525 Gunpark Dr #370-424 Boulder, Colorado 80301
(480) 269-6092