professional development

Your Fitness Customers Cry for Help | Respond Better

Listen to your fitness customers. You’ve heard it before. Listen without formulating your response. Listen without thinking you’ve heard it before. Listen without know what you’re going to say next. That’s not new information, especially if you’ve been in business for a while. Last night leaving the grocery store as I was putting bags in …

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trainer client

How to Be More Professional Without Losing Your Fitness Clients

“You have to be more professional.” “We have to be more professional in our conservative little area.” “That’s not professional.”  Have you said any of these? Or had them said to you? The title may have got you curious. This post is all about how to be more professional without it costing you clients. Being …

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fitness marketing mastery debra atkinson podcast

How to Help Your Clients End Emotional Eating Now

Do your clients suffer from emotional eating? Do they cancel or seem non-compliant and fail to get results? Do you think they just lack willpower or discipline? And… do you wish you had tools to help them?? You’re in the right place today. My guest and weight loss expert Tricia Nelson lost fifty pounds by …

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Hire These 3 People for Your Fitness Business (Big or Small)

Hire these 3 people? What if you’re broke, just starting out, scared you won’t be able to pay them? I get it. But at some point you will be ready. When you first start your training business you wear all hats. You’re the trainer, the marketing manager, the customer service manager, and the janitor. You …

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Why Some of the Best Personal Trainers Don’t Make It

Some of the Best Personal Trainers Don’t Make It It’s a hard truth that some of the best personal trainers can’t actually succeed at making a living. Some of the personal trainers who are “celebrity” trainers, and industry award winners are not as good or as well intentioned as those we lose in this industry. …

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Top 10 Personal Training Business Podcasts of 2017

It’s the end of another year and that means your votes for best personal training business podcasts are in. Download these episodes for your holiday workouts and start the year with some new marketing ideas to rejuvenate your personal training marketing in 2018. The countdown to #1 in David Letterman style: #10 Profitable fitness tips …

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10 Rules for Personal Training Business Success

1. Know your personal training business customers better than anyone Your personal training business serves customers. You think you already know them. If you haven’t interviewed anyone recently (had a third party, not a staff member), you’re guessing. The customer of today is not the one that you trained or sold 10 years ago or …

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mindset in fitness

Do You Have the Mindset for Growing Your Personal Training Business?

You don’t love sales. Few trainers do. Maybe you’re the exception to the rule. In 34 years of fitness industry work, before personal training was the second question after membership in gyms (and wisely I believe, the first) fitness-minded experts didn’t love their jobs in fitness centers outside of teaching classes or leading members through …

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personal trainer success

The Health Coaching Trend Unleveling Your Personal Training

Coaching Goes High Credibility If you’re “coaching” your clients and want to truly get to the bottom of what prevents them from getting results, you’ll want to read this. As medicine moves toward options, choices, and empowering the patient to choose from Chinese medicine, alternative medicines, homeopathy and western medicine or blend them together as …

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content creation

How to Repurpose, Schedule, and Track Your Content Creation

If You Knew Your Video Viewers Weren’t Your Fans Would You Do Things Differently? They’re not. The people who are following you as fans on Facebook are not the people who are viewing your YouTube videos. And vice versa. So if you’re not wisely repurposing your articles, blogs and posts into YouTube videos so that you …

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Your Social Media Success Strategy

Do You Have A Conversation on Social Media? Post, post, post. Tweet, tweet, tweet. Chat, Chat, Chat. Crickets, crickets, crickets? Unfortunately, if you’re posting blogs, sending emails, posting Facebook images… pushing out information but no one is talking back? You’re desperately in need of a refresh on your strategy. It is not about you pushing …

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