professional development

So you want to grow your fitness business in 2020? Or… should I ask, you want to grow your fitness business revenue in 2020? I know plenty of “full” trainers who hate life. They [...]

Female Personal Training Clients Survey Responses Nearly 78-89% of female personal training clients – or potential personal training clients – are women between 45 and 70. Here’s what a recent [...]

I’ve been in the online business game for at least twice as long as the title of this post indicates. But for the last 7 years it’s been all of my business. The lessons have come [...]

15 Confessions of a Self-employed Personal Trainer Self-employed personal trainer? Or want to be one? This is for you. And it’s written in total respect. I know most of these because I’ve lived [...]

She’s Looking for a Hormone Balancing Fitness Specialist A whopping 4/5 women in perimenopause and menopause are looking for a hormone balancing fitness expert. They don’t know it. They [...]

Your midlife client isn’t hurt because of something you did necessarily. But you might be able to alter a client’s routine and avoid more issues. Her hormones are the root cause of some common [...]

Leptin resistance can effect so many clients. You’re significantly overweight and obese clients are most likely to have it. In an easy-to-understand explanation, it’s a bit like insulin [...]

Training Clients with Adrenal Fatigue In this post I answer some questions that haven’t been “the norm” but are here to stay. It can happen to clients at any age and to both genders. It is [...]

Tell them you’re done. Stop wasting your energy motivating fitness clients. It doesn’t help them and it doesn’t help you.  They, nor you, don’t need motivation. They [...]