professional development

Tell them you’re done. Stop wasting your energy motivating fitness clients. It doesn’t help them and it doesn’t help you.  They, nor you, don’t need motivation. They [...]

Listen to your fitness customers. You’ve heard it before. Listen without formulating your response. Listen without thinking you’ve heard it before. Listen without know what you’re going to say [...]

“You have to be more professional.” “We have to be more professional in our conservative little area.” “That’s not professional.”  Have you said any of these? Or had them said to you? The title [...]

Hire these 3 people? What if you’re broke, just starting out, scared you won’t be able to pay them? I get it. But at some point you will be ready. When you first start your training [...]

Some of the Best Personal Trainers Don’t Make It It’s a hard truth that some of the best personal trainers can’t actually succeed at making a living. Some of the personal trainers who are [...]

It’s the end of another year and that means your votes for best personal training business podcasts are in. Download these episodes for your holiday workouts and start the year with some [...]

1. Know your personal training business customers better than anyone Your personal training business serves customers. You think you already know them. If you haven’t interviewed anyone [...]

Just Say No In order to say yes to the things that long term will matter most in business, family and life you’ll have to say “no” to some great opportunities. It’s a [...]

You don’t love sales. Few trainers do. Maybe you’re the exception to the rule. In 34 years of fitness industry work, before personal training was the second question after membership [...]