Marketing

What You Need to Do To Convert Email to Fitness Sales

First let me tell you what’s not working. Promotion, promotion, promotion. If you’re making any of these 5 Biggest Mistakes with email marketing your open rates are probably around 17-18% and click throughs are about 1-2, maybe 3%. Am I close? They aren’t trusting you. Less than 1/5 of your audience is opening and how …

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content woman laptop notebook

How to Get More Fitness Clients with Content You Already Have

You want more fitness clients. You want them to stay longer and pay longer. You’re constantly trying to keep up with monitoring session numbers per week, retention rate, conversion numbers that your blog, or podcast (dream?), or regular videos just fall off the radar. They seem unimportant because … well, they’re not burning. You’re busy …

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Are You Missing Out on the Most Effective Free Fitness Marketing Tool?

Fitness marketing is more and more competitive. It doesn’t matter if you are a solo personal trainer, or a full-service facility, there is more noise distracting your customers right now than ever before. Why not tease your most engaging content in the most engaging way on Facebook (and online period) to reach your customers? It’s …

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How Make Every Woman Over 50 Want You: Personal Trainer’s Guide

I have dozens of emails, Facebook posts, and YouTube comments every week describing terrible experiences with personal trainers who didn’t “get me” from women who are over 50. They’re being lumped into bootcamps with everyone else, or treated like they’re frail, or simply not understood. If you’re a trainer who cares, this is good news. …

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personal trainer success

What to do when great personal training programs aren’t full

Right off the bat we have to agree that with the title of this blog I’m assuming. I’m assuming that your programs are great. I want to operate that way with this blog. So, I’m going to put it on you to have: tested the actual program analized evaluations seen the results participants get So …

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coach feeding salad

It’s Not Your Content That’s Killing You, But This Is… and You CAN Change It!

Articles, Blogs, Podcasts, Infographics, and Videos Don’t Matter Without This You could spend your entire day creating content. You’ll need to if you’re not. Or someone on your team will. It’s the future of marketing. Quality content that helps your target customer is THE way into their hearts. Without ONE KEY THING…it won’t matter. Your …

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fitness blogs

Are Toxic Shock and Content Fatigue Killing Your Fitness Blog?

Content Fatigue, Toxic Shock, and Boring Blog Syndrome If you don’t have a blog, skip this. Go immediately to the top questions your customers ask, the reasons people say no, and start one. Whether you create a written blog, a video blog (vlog), or a podcast (or all three), if you don’t have content, why …

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Social Media Icons

Are You Wasting Your Time on Social Media Doing This?

Social Media is Either Your Best Friend or Worst Enemy There’s no middle ground. Either you’re one of the few who has figured it out and it’s working for you or you’re pretending that “being on social media” is enough. While you spend time, money, and energy creating posts you’ve skipped over the parts that …

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going viral

Your Blog Posts and Articles Don’t Dance Alone: How You Go Viral

You’re Blog Isn’t Going to Distribute Itself Have you ever written an article or blog and expected it to market you? Have you just written it and expected your customers to share it? Big hint here: if they are not…it isn’t content you want to write more of, unless you want to try an experiment …

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the easiest way to sell

The Easiest Way to Create a Personal Training Program They’ll Buy

The First Step to Social Media Success …. is listening. It’s the one most often skipped. Have you noticed? Posting flyers, and promoting your programs, and your services, your announcements on your social media to the extent that it outweighs listening to your customers makes social media seem like something you know you “have to do” and …

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