Marketing

8 Social Media Mistakes Wasting Your Time (fix them fast!)

Are Social Media Mistakes Killing Your Reach? Social media mistakes cost you. Whether you spend money on ads or not you are spending money paying someone or doing it yourself when your skills are elsewhere.  You’re missing out on the ability to reach people who are on social media. You can correct it pretty quickly. …

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6 Most Profitable Fitness Programs for Personal Trainers

This title promises a lot. I have to qualify it. If you create something and then position the rate so low there is no profit, this won’t help! On the other hand if you know how to position your price appropriately, you’ll potentially find your next program below.   #1/6 Profitable Fitness Programs: A Beginner’s …

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Use Facebook Fitness Marketing Better, Faster, and Have More Fun

Using Facebook fitness marketing isn’t as easy as just having a Facebook page or reaching a quota of post-frequency. Like any good, effective, marketing it’s about having the right conversation with the right person at the right time. Social media marketing is here to stay. It’s going to get bigger and begin replacing a big …

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Your Best Positive Social Media Fitness Message Makeover

Could you use a fitness message makeover? If you’re not effectively working out your social media fitness marketing strategy, your awesome content might miss the target. This post is full of proven ways to positively influence the next action of your social media viewer. Questions I answer in this post: What difference does it make …

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Small Fitness Marketing Copy Changes Big Fitness Business Difference

Are you creating fitness marketing copy in blogs, videos, and or podcasts? You wouldn’t start with “hey, you!” when someone walked in the door, but it may feel like you’re doing that to your customer. It may feel to them like you aren’t even talking to them. Have you ever been in a room and …

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5 Specific Strategies to Capitalize on the New Year’s Fitness Rush

In the final hour of marketing you need specific strategies. I just read a disappointing article in Club Solutions. I’ll admit I’m always skeptical of a “free” magazine. That said my opinion is probably skewed! However the breakout box in the hard copy of the article read “5 Specific Strategies to …” and it was …

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Top 10 Personal Training Business Podcasts of 2017

It’s the end of another year and that means your votes for best personal training business podcasts are in. Download these episodes for your holiday workouts and start the year with some new marketing ideas to rejuvenate your personal training marketing in 2018. The countdown to #1 in David Letterman style: #10 Profitable fitness tips …

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