Skills Health & Fitness Professionals in 2021 Will Need

There are skills health & fitness professionals in 2021 need that you may have been able to get by without until now. Consider this a letter to you. Before you read it, spoiler alert. In it [...]


3 Things to Do Before 2021 | Save Your Fitness Business

If you want not just to save your fitness business but you want to grow it now and in 2021, it’s time to get busy. Look, these things are going to be very relevant for the next couple years if [...]


4 Big Mistakes in your Email Marketing for Fitness

Email marketing for fitness was not a part of your degree in physiology. It wasn’t a part of Sports Management (I taught it at ISU so I am pretty confident about that) and it’s pretty [...]


7 Things Female Personal Training Clients Hate (and how to avoid them)

Female Personal Training Clients Survey Responses Nearly 78-89% of female personal training clients – or potential personal training clients – are women between 45 and 70. Here’s what a recent [...]


The Fastest Way to Grow Your Social Media Channels

Want to know the fastest way to grow your social media channels? Buy likes. But … spoiler alert. That’s not the question you really want to ask! These are the questions: How do you [...]


4 Tools I Use and Love for Easy Fitness Marketing

Looking for easy fitness marketing to make your end of year the best of year? Get your holiday promotions rocking with these tools. Don’t forget that 85% of your prospects will check you [...]


Reasons Your Midlife Female Client’s Cravings Kill Her Results

Are Your Female Client’s Cravings Killing Results? Got clients who aren’t seeing results? Or who show up and confess that they fell off the wagon? She craves something mid-afternoon and [...]


3 Injuries Your Midlife Client Has (and how to help)

Your midlife client isn’t hurt because of something you did necessarily. But you might be able to alter a client’s routine and avoid more issues. Her hormones are the root cause of some common [...]


How Many Hashtags and Other Instagram Tips for Fitness Pros?

Ready for Instagram tips to get your posts seen? If you want to optimize your fitness content for better reach on Instagram, here’s the snapshot of things right now. Keep in mind this post [...]