Marketing

4 Big Mistakes in your Email Marketing for Fitness

Email marketing for fitness was not a part of your degree in physiology. It wasn’t a part of Sports Management (I taught it at ISU so I am pretty confident about that) and it’s pretty niche so not yet a part of Marketing 101 you took either. It wasn’t included in your certification course. Where …

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7 Things Female Personal Training Clients Hate (and how to avoid them)

Female Personal Training Clients Survey Responses Nearly 78-89% of female personal training clients – or potential personal training clients – are women between 45 and 70. Here’s what a recent survey of this demographic (Flipping 50 community members from subscribers, customers, and social media followers) reveals about their personal training experience. The survey: created on …

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Reasons Your Midlife Female Client’s Cravings Kill Her Results

Are Your Female Client’s Cravings Killing Results? Got clients who aren’t seeing results? Or who show up and confess that they fell off the wagon? She craves something mid-afternoon and can’t control herself. Or she’s fine all day and then it hits at night. She munches from dinner to bedtime. There are psychological and physiological …

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3 Injuries Your Midlife Client Has (and how to help)

Your midlife client isn’t hurt because of something you did necessarily. But you might be able to alter a client’s routine and avoid more issues. Her hormones are the root cause of some common injuries. Most people don’t connect the dots. If you serve a lot of demographics you may not have the chance to …

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How Many Hashtags and Other Instagram Tips for Fitness Pros?

Ready for Instagram tips to get your posts seen? If you want to optimize your fitness content for better reach on Instagram, here’s the snapshot of things right now. Keep in mind this post goes live the beginning of July 2019. This is something to confirm in the future. Platforms change. Currently the range of …

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The Productive Fitness Professional: How I Get More Done in Less Time

The Productive Fitness Professional: Get More Done in Less Time What’s the secret every productive fitness professional knows that you need to know? Batch everything. I love the variety of my job! I love seeing a client or having a coaching call, then writing a blog. Then I can respond to my team about customer …

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Video Performance on Social Media |Test Don’t Guess

Video Outperforms Everything Marketing Video performance on social media beats images alone, text alone, and images with text. Live video performance beats everything. Still, there are implicated “rules” for using video marketing on various platforms that you want to test yourself. If you don’t have proof always ask a question. Even when it makes sense, …

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