Managing Your Business

Growing Tired or Growing Your Personal Training Business?

Please register for Fitness Professionals Small Group Mastermind Q and A on Feb 6, 2016 1:00 PM MST at: https://attendee.gotowebinar.com/register/1504495118000324353 Thinking now is the time to grow your personal training business? You’re a solo entrepreneur working away with people every day without the staff and direction to go where you want to go fast? You …

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Success Failure

What Clues Are There That a Fitness Business Is Failing?

Be A Critical Thinker: The Number of Fitness Businesses That Fail Far Exceeds Those That Profit Few businesses or trainers will let on they are failing or reach for help until it’s too late. They’ll resort to treating the business like a hobby or already have been and have a “real” job they are afraid …

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The Customer Service Bomb You May Not Even Know About

In a Runner-friendly town… I stopped mid-run at the community rec center for hydration and a quick bathroom break. I’ve stopped at my share of Casey’s, Burgee’s Coffees, neighbors, gas stations, even churches (I was pregnant -what can I say!) during the middle of a run both with and without money. Any more I always …

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The most important position in your fitness business and why you’re hiring wrong

IF YOU’D HIRE A SALES PERSON FIRST READ THIS Customers who ever walk in your door, call for information or to make an appointment, have their mind 70% made up. It’s your job or your salesperson’s job not to screw it up. The person responsible for driving that traffic in is your marketing manager. If …

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We’re closing registration…last chance

The Four Reasons Why Most Businesses (across industry) Fail: 1.) Owners don’t understand business. Finance, loans, payroll, expenses, depreciation, taxes, compliance, liability…that’s just a start. Understanding that side of things is a big piece for small and large business owners. Why bother going into business to earn less than you could if you’re working for someone …

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Is it time for a Mastermind to grow your fitness business

OTHERS GO TO SUMMER CAMP, WHY NOT YOU? If you’d like to find yourself more full, more consistently, and attracting more ideal customers then closing them once they reach you, you may want to consider summer camp. What would an intense overhaul of your client attraction tools, your email funnel and your products and service …

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Offer Value and Value Personal Training Clients…for Free!

‘Tis the season! …to be on the phone and emailing your clients….sometimes chasing them down to get them in and keep them accountable?? This is sometimes our slow time, yes. If you’re not seeing enough gift certificate money or new business activity in the door to keep you busy while your regular clients travel and …

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Have an Opinion and Back it Up with Facts

Thomas Plummer is an ikon in the fitness industry for those who have indulged in the business components of fitness business as a craft. He recently authored an article in Club Insider where he declared seven “sacred cows” in the fitness industry that need to die. What he did was stir up controversy and get …

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Evalutate Your Strengths to Sell Fitness

Your skill as a personal trainer are many and varied. You likely have strengths in some areas and weaknesses in others. There are some excellent coaches that will suggest you focus on your strengths. That’s a novel idea for some of us. We’ve been taught or conditioned to look for our weaknesses and try to …

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