Managing Your Business

Things I’ve learned from 7 years of 100% online fitness business

I’ve been in the online business game for at least twice as long as the title of this post indicates. But for the last 7 years it’s been all of my business. The lessons have come faster and harder in that time.  Things I’ve learned in 7 years of online fitness business Imagine you own …

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3 Reasons Your Midlife Clients Cancel (and what to do about it)

3 Reasons Your Midlife Clients Cancel Clients cancel. That’s a fact. Chronic cancellations killing your schedule? Then you’re faced with do I charge or give grace? If she’s close to renewal it’s tricky. Even if she’s not up for renewal your day (and energy) changes even if you charge. I’m definitely addressing women here. Why …

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The Productive Fitness Professional: How I Get More Done in Less Time

The Productive Fitness Professional: Get More Done in Less Time What’s the secret every productive fitness professional knows that you need to know? Batch everything. I love the variety of my job! I love seeing a client or having a coaching call, then writing a blog. Then I can respond to my team about customer …

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Answer 3 Questions to Increase Your Personal Training Business

Now is the time to increase your personal training business. This time of year personal trainers get excited! In the Northern Hemisphere where I’ve lived for 54 years at least, when the weather changes and outdoor activity is a little more limited, people turn to gyms and trainers. No matter what time of year it …

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Hire These 3 People for Your Fitness Business (Big or Small)

Hire these 3 people? What if you’re broke, just starting out, scared you won’t be able to pay them? I get it. But at some point you will be ready. When you first start your training business you wear all hats. You’re the trainer, the marketing manager, the customer service manager, and the janitor. You …

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Taking Risks | Personal Training Revenues

Taking risks are a part of every businesses growth. Fitness and personal training have never been bigger. But are you feeling the growth? Personal training revenues overall are experiencing huge growth. Yet, that’s collectively over all the personal training businesses everywhere. A huge growth in revenue doesn’t necessarily mean a huge increase in your profit …

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Saying “No” Grows Your Fitness Business Faster

Do you protect yourself and your fitness business? Do you know the art? The art of saying no? Betty Rocker just declined an interview with me. Eloquently. I’ve met her in person a few times in the past month and love her. She is the real deal. She also protects herself. She’s walking her talk. …

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10 Rules for Personal Training Business Success

1. Know your personal training business customers better than anyone Your personal training business serves customers. You think you already know them. If you haven’t interviewed anyone recently (had a third party, not a staff member), you’re guessing. The customer of today is not the one that you trained or sold 10 years ago or …

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coach feeding salad

It’s Not Your Content That’s Killing You, But This Is… and You CAN Change It!

Articles, Blogs, Podcasts, Infographics, and Videos Don’t Matter Without This You could spend your entire day creating content. You’ll need to if you’re not. Or someone on your team will. It’s the future of marketing. Quality content that helps your target customer is THE way into their hearts. Without ONE KEY THING…it won’t matter. Your …

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Here’s How To Hire, Lead, and Fire or Promote With Less Stress

How To Make More Money and Keep Your Freedom, Time, and Energy? Hello, my name is Debra and I’m a recovering The Profit addict. True story. My short term addiction only started a week ago yet I think I’ve been through an entire season this week doing “research” for a project. Actually, it’s not a …

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