Attracting Clients

Your Fitness Customers Cry for Help | Respond Better

  Listen to your fitness customers. You’ve heard it before. Listen without formulating your response. Listen without thinking you’ve heard it before. Listen without know what you’re going to say next. That’s not new information, especially if you’ve been in business for a while. What’s the ONE thing that will increase your sales, without a …

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How to Be More Professional Without Losing Your Fitness Clients

“You have to be more professional.” “We have to be more professional in our conservative little area.” “That’s not professional.”  Have you said any of these? Or had them said to you? The title may have got you curious. This post is all about how to be more professional without it costing you clients. Being …

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Answer 3 Questions to Increase Your Personal Training Business

Now is the time to increase your personal training business. This time of year personal trainers get excited! In the Northern Hemisphere where I’ve lived for 54 years at least, when the weather changes and outdoor activity is a little more limited, people turn to gyms and trainers. No matter what time of year it …

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The #1 Social Media Mistake Costing You More Fitness Customers

The way you’re measuring social media success is costing you more fitness customers. The #1 biggest mistake fitness business make is that they’re not measuring. The second biggest mistake is that they’re measuring fans and followers. The third biggest mistake is that they’re measuring fans and followers and engagement. Then they stop. That’s all. Does …

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Make Your Fitness Blog Strategy Better Fast

A fitness blog is a way to share information in a non-intimidating way with an audience looking for solutions to a problem. In other words, they’re perfect for reaching your ideal customer. It’s an opportunity you don’t want to blow. You’re using real estate on your website that either hurts or helps you attract customers …

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Are You Missing Out on the Most Effective Free Fitness Marketing Tool?

Fitness marketing is more and more competitive. It doesn’t matter if you are a solo personal trainer, or a full-service facility, there is more noise distracting your customers right now than ever before. Why not tease your most engaging content in the most engaging way on Facebook (and online period) to reach your customers? It’s …

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How Make Every Woman Over 50 Want You: Personal Trainer’s Guide

I have dozens of emails, Facebook posts, and YouTube comments every week describing terrible experiences with personal trainers who didn’t “get me” from women who are over 50. They’re being lumped into bootcamps with everyone else, or treated like they’re frail, or simply not understood. If you’re a trainer who cares, this is good news. …

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Social Media for Fitness | 2 Fixes when you’re posting but nobody cares

Social Media Marketing Shooting blanks on social media is detrimental! Think of it like food or exercise: it’s either hurting you or it’s helping you get where you want to go. Truly you only get one or two chances to use social media with customers before they won’t see you if you’re not relevant. The …

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3 Ways to Grow Your Following and Make Clients Want You

The goal is always grow your following. This time of year is tough. Attention spans are short. Yours. Distractions are many. Theirs. This can be a harder time of year than the holidays. At least, for Northern climates, when it gets cold people are driven indoors, and in any climate surrounding the holidays there are …

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